Automotive Case Study

1. Examples
Email Marketing
Automotive Clients

2. Automotive Brand Example
Objectives:
Target Group: 18+, In-market for buying a car
Drive test drives to clear surplus stock
Outcomes:
iCumulus segmented 3rd party consumer database to find age
relevant, 3 month active, interest in car loans / buying a car
consumers
Cost per test drive = $50
Cost per brochure request = $5.50
Find a dealer = $3
Number of Emails:
100,000
Click Through Rates:
13.47%

3. Objectives:
Target Group: 28+, In-market for buying a car, income
$85K+
Book Appointments for Summer Sales
100 appointments
Outcomes:
iCumulus segmented 3rd party consumer database to
find income and age relevant, 3 month active, interest in
car loans / buying a car consumers
Appointment target hit within 14 days of first send
Automotive Dealership Example
Number of Emails: 80,000 x 2 sends

4. Objectives:
Target Group: 21+, In-market for buying a car
Drive test drives to for winter sales on new and
existing models
Outcomes:
iCumulus segmented 3rd party consumer database
to find age relevant, 3 month active, interest in car
loans / buying a car consumers
Client hit Quarterly sales targets and booked
more sends
Automotive Dealership Example
Number of Emails:
50,000 p/ week
for 3 weeks
Click Through Rates:
15-20%

5. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 9285 0904
M: 04 0196 7782
www.icumulus.com.au