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PR For Musicians Session 3

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'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business.

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Successful Promotion on the web 'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business. Rebecca Krause-Hardie Blog: Arts.typepad.com January 26, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie
Today’s plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review - Session 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review - Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summing it Up
Build Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions from last week? ,[object Object]
 
Having a common language & understanding ,[object Object],Chris Heuer
Being Responsible and Making it Safe: The Magic Vest! ,[object Object],[object Object],Nina Simon
Adding Value - Geo-caching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter
Adding Richness ,[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter
Conversation Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Negativity
Supplies - talking points ,[object Object],Chris Brogan
Supplies - comments are sticky That can be both good and bad.
Supplies -Humor YouTube Video Link
 
New York Philharmonic - Page
Expand your network by integrating with Flickr
And by integrating with YouTube
Using the “Notes” tab for longer term ‘updates’
You can subscribe RSS to notes (What’s RSS?)
Mahler Contest - driving traffic to website
Brooklyn Museum Community -> Sharing
Graffiti online and offline
Graffiti making tool online and offline
 
Twitter: News and Knowledge Sharing
Twitter: Fundraising and Events
Twitter: Engagement
More Twitter Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chad Norman
 
Get a FB “Page”
Update it Regularly
Reflect your brand on your Facebook page
Ask questions & participate in the conversation
Post & Tag Users in Photos & Videos
Leverage Events
Open up your Facebook page
Integrate Online & Offline
Facebook Share
Build Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fail early and often! (Remember Yoda, “No Try … Just Do”)
Next Steps ,[object Object],[object Object],[object Object]
And remember… ,[object Object]
Q & A ,[object Object],[object Object],[object Object],[object Object]
Upcoming Sessions ,[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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PR For Musicians Session 3

Editor's Notes

  1. AudioSetup-jochenWolters.jpg
  2. Flickr - Dan Fulano
  3. From a presentation by…. (Need to get this…)
  4. Chris Heurer http://www.chrisheuer.com/about/
  5. “ I could approach a kid and ask him a question or put a tuning fork to her elbow without any parents getting suspicious. I could jump in with a perplexed family and help them make the pendulum work. I was sought out and could initiate conversations. I could even tell dumb jokes or get people to sing songs about science with me. Magic.” Nina Simon Museum 2.0 blogspot.com
  6. Beth Kanter Picture - badjonni
  7. Chris Brogan
  8. Chris Brogan
  9. Chad Norman 50 things slideshare preso