NYS ARTS ArtsForward Leadership Training Webinar & Blog Series Session 1 Recap
1. NYS ARTS presents
ArtsForward
Leadership Training
Webinar & Blog Series
Session 1 | July 16, 2009
Rebecca Krause-Hardie
AudienceWorks
This program is made possible with support from
American Express Foundation
and the New York State
Council on the Arts, a State Agency
3. Social Media - Quick Overview
Tracking down Conversations
Beginning to Listen
Listening Tools and Tactics
Building Capacity
Rural and Urban - a few insights
Q&A
20. Culture and art specific social sites
Facebook
Subscribe to blogs
Subscribe to ‘alerts’
Subscribe to ‘feeds’ of keywords
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25. Setting up ‘feeds’ with Google Reader
Google alerts
Del.icio.us
Twitter searches
Technorati searches
26. Set up accounts
Set up and test keywords
Subscribe to feeds
Refine our searches
Share what we learn
Do something with it
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38. Use the
subscribe
button to
add to your
reader
Note the
authority
ranking
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41. Rural users have roughly 1/3 as many friends as Urban
users
42. Rural
users tend to make friendships off-line then move
them on-line
43. Rural
people view the internet as a place to connect to
people they already know
44. Rural
women users set their profiles to ‘private’ at much
higher rates then others
45. Networks of rural users tend to be nearby
Only 20% live more
than 414 miles away
20% live more than
948 miles away
46. Share your learning
Experiment
Begin with little things
Failing is okay
Network with colleagues
Partnerships are powerful
47. Google Reader as your Dashboard
Share things of note (Shift S)
Email to core team (click on E on keyboard)
Sort your feeds into folders
Fine Tune your searches - iteratively
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49. What are you learning?
What is the business value?
Who needs to hear this?
How will you respond?
Listening is for the entire
organization
51. Continue the conversation with Rebecca on the
NYS ARTS Blog
Playback today’s session or review the slides on the blog and then post your
comments about this course or ask questions on the NYS ARTS BLOG
www.nysarts.typepad.com
Next session July 30 | Thinking Strategically about the Shiny New Toys