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Search engine optimization

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Everything about Search engine optimization

Published in: Marketing, Technology, Design
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Search engine optimization

  1. 1. Optimizing whole web page or web sites in order to make it search engine friendly. Its all about optimizing a web site for search engines. Developing & designing a web site to rank well in search engine results. SEO is to improve the volume & quality of traffic to a web site from search engines. WHAT IS SEARCH ENGINE OPTIMIZATION
  2. 2. CRAWLING • Process of fetching all the web pages linked to a web site. INDEXING • Process of identifying the words and expressions that best describes the page and assigning the page to particular keywords. PROCESSING • when ever a search requests comes it processes it i.e.…, it compares the search string in the search request with the indexed pages in the database. CALCULATING RELEVANCY • Since it is likely that more than one page contains the search string so the search engine starts calculating the relevancy of each of the pages in its index to the search string. RETRIEVIN G RESULTS • Basically, it is nothing more than simply displaying them in the browser. HOW DOES IT WORK?
  3. 3. SEARCH ENGINE RANKING When you search for any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank. You can check rank of any website on www.alexa.com
  4. 4. WAYS OF DOING SEO • Providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc. On Page SEO: • Link building, increasing link popularity by submitting in open directories, search engines, link exchange etc. Off Page SEO: Conceptually there are 2 ways of doing SEO
  5. 5. SEO OPTIMIZED KEYWORDS Keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the "weight" of the keyword you are emphasizing. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page is the best strategy.
  6. 6. STRATEGIES…  Domain name plays a very key role in SEO. Try giving a keyword in your domain name itself and it would add a plus point to your website in SEO.  Filename should be appropriate and you should give your filename according to the content loaded on the webpage. It should be separated by hyphens rather than a underscore.  Filename should be short simple and it should be easily understandable and memorable. To state an example eBay, Wikipedia, Jabong etc..,  The page title (not to be confused with the heading of the page) is what is displayed in the title bar of your browser window. This is the one place on a web page where your keywords MUST be present.  Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page.
  7. 7. TO BE KEPT IN MIND No ads if possible on the companies web-site. Because most of the ads uses java script which is not advised to be used. JavaScript drop down menus prevent spiders from crawling beyond your homepage. No fancy stuff (flash, splash, animated gifs, rollovers etc.) Unless absolutely necessary. No unnecessary directories. Keep your files as close to the root as possible.
  8. 8. WAYS OF LINK BUILDING IN SEO ORGANIC INORGANIC  Submit your site in popular search engines manually. Submit your site to bookmark sites like digg, & Slashdot.  Ad-networks for other non-google display ads  You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.  Subscribe for Google's AdWords program to drive traffic towards your site.  Buy a place on high rank website where you can put your link.  YouTube in-lay video ads  Getting your link clicked as many times as possible. E.g. PPC, Google pays so n so amount for getting maximum clicks for a particular link..  Publishing your link on Social Media through Social Media Marketing.  Write good articles in blogging sites and give few references of your links with-in that article.  If you are subscribed in a forum & forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.  Getting listed in Dmog.com, yahoo.com will give your site a boost in link popularity & improve search engine ranking in other search engines.  Provide high quality content - people will naturally link to your site if you have what they want and nowhere is available.  Participate in link exchange program. Find top 20 sites doing the same business and contact them for reciprocal links
  9. 9. Site Structure • Building a semantic structure/theme and ensuring URL's are spider friendly. Code validation and clean up • Ensure that code is SE Friendly and W3C standards compliant. • All Pages Must Conform with W3C Standards Keyword research • Building a list of key-phrases relevant to your business. Creating Quality Content • Build optimized pages around terms discovered through keyword research. IMPORTANT POINTS TO REMEMBER
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