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1. Boost Article Marketing's Search Engine Ranking
Through Keyword Usage

2. When writing article marketing content it is important to
make sure the copy itself would be able to reach the
intended and target readers. That is imperative because
obviously, no content or article marketing copy would
ever succeed in attaining its purpose if it is not targeted
well. No matter how informative, entertaining, engaging
and interesting your article is, if it is not gaining a
favorable and appropriate search engine ranking, it
would not be disseminated and shared well to reach its
target audience. Thus, it is important to know some
methods on how you could effectively manipulate the
use of keywords to meet your article marketing goals.

3. To begin with, it is most significant to determine the
right keywords for the subject you are writing about. A
keyword is a main subject that would be the focus and
theme of the entire marketing article. When using
keywords in this regard, be reminded that keywords can
be made up of a single word, a phrase, group of words
or different sets of words that are put together.
Keywords are important because that would be how
search engines would identify, index and rank articles.

4. For example, you are using the search engine to search
for articles with ‘article marketing’ as the keyword.
Upon typing the phrase into the search engine box, a
page containing all sites and Webpage addresses
containing direct links would be flashed into the
computer screen. Notice that the listing consists of
several or numerous listings. Also take note that those
sites and links listed on the topmost portion would likely
solicit and enjoy more search engine clicks from online
readers. You surely would look first at those listed on the
first few links. And for sure, you would be more likely
checking them out than the rest.

5. That is the wonder of using search engine ranking well.
An article or a Website is enjoying a high search engine
ranking if it is listed first on search engine results. You
know for now that articles or sites with high ranking are
more likely to enjoy higher page and readers review. As
an article marketing writer, you naturally would be
inclined to aim to attain that ideal search engine
ranking. And manipulating with the working and
operational keywords is the most likely key to that.

6. To be able to understand more the role of keywords
targeting and usage in making your article marketing
copy really effective, it would be better to know more
about some specific keyword concepts. The following
are those along with recommended actions to make
your articles work.

7. Keyword density

8. This concept basically refers to the percentage or ratio of
keywords within the overall volume of words that can
be indexed within the whole Web page. Some
companies and article marketing clients are particularly
instructing writers to make sure the keyword density of
the article is made ideal. In general, it is an unwritten
rule or a strong recommendation from experts to make
sure the keyword density is maintained at about 2% to
8%. This way, you can make sure that your article
marketing output is well endowed and sprinkled with
the most helpful and noticeable volume of keywords.
Doing so would also help ensure a favorable and desired
search engine ranking.

9. Keyword frequency

10. This concept is basically referring to the total number of
times a particular keyword or keyword phrases are used
not just within an article but within the entire Website.
As you know, online sites are not just consisting of the
article content. Usually, Website designs and pages are
consisting of logos and brief descriptions of the content
or of the subject or content to which the site is focused
at. In general, the more frequent a keyword appears in
the online site, the more likely any search engine would
allot a high search engine ranking for that keyword.

11. Keyword prominence

12. The term keyword prominence is not widely known and
practiced but it is one of the most needed. It refers to
the way prominent keywords are strategically used
inside the online site. As a recommendation, experts
advise article marketers to put significant keywords
within, near or at the beginning of the online page, or at
the first sentence, title or within what is referred to as
the meta tag.

13. Keyword proximity

14. The term refers to the proximity or closeness between
keywords. With this regard, it is advisable that keywords
be closer and more identical or synonymous with each
other. For example, the keyword ‘search engine
rankings, is proximate, close or equal to the keyword
‘rankings in search engine’. It would be advisable to use
the two at the same time as operational keywords so
that any way online searchers make their queries, they
would be able to arrive at the same result.

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