LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA

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LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA, September 28, 2011

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LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA

  1. 1. 1LinkedIn: The Best‐kept Secret in the PR Professional s Social Media Toolboxin the PR Professional’s Social Media Toolbox Fran Simon Fran Simon Chief Engagement Officer Engagement Strategies, LLC ‐‐‐‐‐‐‐‐ September 29, 2011 Erickson Living and PRSA MD Erickson Living and PRSA MD
  2. 2. 2About Me * Inbound Marketing * * Webinar Production * * Social Media ***** LINKEDIN FANATIC ***** HASHTAG:  #LI4PR
  3. 3. 3A dAgenda1. Context Setting2. Overview3. Lab3 L b4.4 Wrap up5. Homework
  4. 4. 4Setting the Stage
  5. 5. 5 What’s so great about LI? Stats• > 120 Million members• 200 countries• All Fortune 500 companiesBusiness to business networking
  6. 6. 6LinkedIn is about… Relationships
  7. 7. 7HASHTAG: #LI4PR
  8. 8. 8Twitter Speed and breadthLinkedIn Depth and breadth Depth and breadth
  9. 9. 9
  10. 10. 10LinkedIn
  11. 11. 11Core Functionality•P f Professional P fil i l Profiles• Company Profiles• Groups p• Answers• Status updates• Recommendations
  12. 12. 12Profiles onLinkedIn A very public bli company mosaic
  13. 13. 13#1 Misconception#1 Misconception It’s for job searching
  14. 14. 14#2 Misconception#2 Mi tiBuild it and they will come
  15. 15. 15 You have to make something happenThat’s h thTh t’ why they call it “interactive” ll “i t ti ”
  16. 16. 16What can you do with LinkedIn?• Listen• Connect with Bloggers and journalists & ? Build B ild Credibility• Id tif influencers Identify i fl• Respond to problems• Build partnerships p p HASHTAG: #LI4PR
  17. 17. 17 HASHTAG: #LI4PRWith whom should you connect?
  18. 18. 18 HASHTAG: #LI4PR Be an einvestigator!
  19. 19. 19 HASHTAG: #LI4PR Influencershttp://profmandia.wordpress.com/2010/05/14/vermont-state-climatologist-why-is-that-link-still-there/
  20. 20. 20Goal: Attract connections HASHTAG: #LI4PR Engage
  21. 21. 21Become a LinkedIn Superhero!• Gr8 Profile• Connect with people: • You know • You need to know • Who know people you need to know• U d t Status Update St t• Join groups, respond and share• Ask and answer questions
  22. 22. 22Make your profile public!
  23. 23. 23Goal: Build relationships and credibility 80% Value Added •About the industry About • From/about colleagues & peers 20% Promotion About your company news, products, & services
  24. 24. 24 What should you post? What should you post?• Blogs• Video• Email newsletters• Twitter• Events• News• Website• Other SM Pages/Groups
  25. 25. 25Success stories
  26. 26. 26HASHTAG: #LI4PR
  27. 27. 27HASHTAG: #LI4PR
  28. 28. 28Getting to the heart of the matter g Live Demo Li
  29. 29. 29Social M diS i l Media POWER TOOLS!
  30. 30. 30http://ow.ly/6Iwdv
  31. 31. 31http://www.shareaholic.com/
  32. 32. 32
  33. 33. 33Getting to the heart of the matter g Wrap up
  34. 34. 34Crises management…Ci t On LinkedIn?
  35. 35. 35REPUTATION MANAGEMENT
  36. 36. 36 Common Sense Tips!• Connect• Settings PUBLIC• Join Groups•U d Update status• Publicize LI profile• Website sharable
  37. 37. 37Your LinkedIn Punchlist: Intermediate Join 50 Groups  Ask & answer Qs in Answers  A k f & give R Ask for i Recs  Use Apps
  38. 38. 38Your LinkedIn Punchlist: Advanced  Start and manage a group  Become an “Expert” in Answers  Evaluate LI Pro
  39. 39. 39To Love LinkedIn… Nathan Kievman http://www.linkedstrategies.com @nathankievman Jason Albahttp://imonlinkedinnowwhat.com/ @jasonalba HASHTAG: #LI4PR
  40. 40. www.ESbyFS.com/LIPR2 yTwitter: @FSSimonTwitter: @EngageStratLinkedIn: http://LinkedIn.com/in/FranSimonEmail: Fran.Simon@ESbyFS.com 40
  41. 41. 41Thank you!Thank you!

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