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Midway University Presentation - Personal Branding

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Jessica R. Buchanan
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PERSONAL BRANDING AND YOUR DIGITAL FOOTPRINT
PERSONAL BRANDING
PERSONAL BRANDING Top 10 Personal Branding Tips for Students • Be Authentic • Learn How to Introduce Yourself • Show Your Confidence • Develop the Tools of the Trade • Show Your Cards • Dress for Success • Build a Professional Online Image • Take a Writing Class • Ask for Feedback • Reassess Your Personal Brand Regularly
• Facebook • Twitter • LinkedIn • Pinterest • Instagram • Snapchat • Tumblr • Google + • Blogs • YouTube • Vine TAKING YOUR DIGITAL PULSE
employers who admit to checking out candidates on social media 1 in 3 Employers rejected candidates based on something they found about them online 45% WHY YOUR DIGITAL FOOTPRINT MATTERS
89% of recruiters check candidate social media profiles and dislike the following behavior: #TYPO 78% References to illegal drugs 66% Sexual content 47% Alcohol consumption 54% Spelling and grammatical errors WHY YOUR DIGITAL FOOTPRINT MATTERS
WHY YOUR DIGITAL FOOTPRINT MATTERS
4 STEPS TO CLEANING UP YOUR DIGITAL PRESENCE • First Impressions • Scrubbing Your Profile • The Profile Polish • Playing the Professional HOW TO BRAND YOUR DIGITAL FOOTPRINT
10 LINKEDIN TIPS FOR STUDENTS • Upload an appropriate photo • Write an informative but punchy profile headline • Don’t cut corners on the Summary statement • Be smart about your experience • Complete additional profile sections tailored to career starters • Build a strong network so it’s there when you need it • Claim your unique LinkedIn URL • Show, don’t just tell: Share your work • Use keywords in adding skills you can be endorsed for – and get a few recommendations • Check out the content on LinkedIn. It’s awesome! By Omar Garriott Director of Product Marketing @ Salesforce.com Foundation HOW TO BRAND YOUR DIGITAL FOOTPRINT
THE SOCIAL JOB SEARCH AND YOUR PERSONAL BRAND SHOWCASE WHAT YOU KNOW SHARE YOUR INSIGHTS GET NOTICED HOW TO BRAND YOUR DIGITAL FOOTPRINT
QUESTIONS?

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Midway University Presentation - Personal Branding

  • 1. PERSONAL BRANDING AND YOUR DIGITAL FOOTPRINT
  • 3. PERSONAL BRANDING Top 10 Personal Branding Tips for Students • Be Authentic • Learn How to Introduce Yourself • Show Your Confidence • Develop the Tools of the Trade • Show Your Cards • Dress for Success • Build a Professional Online Image • Take a Writing Class • Ask for Feedback • Reassess Your Personal Brand Regularly
  • 4. • Facebook • Twitter • LinkedIn • Pinterest • Instagram • Snapchat • Tumblr • Google + • Blogs • YouTube • Vine TAKING YOUR DIGITAL PULSE
  • 5. employers who admit to checking out candidates on social media 1 in 3 Employers rejected candidates based on something they found about them online 45% WHY YOUR DIGITAL FOOTPRINT MATTERS
  • 6. 89% of recruiters check candidate social media profiles and dislike the following behavior: #TYPO 78% References to illegal drugs 66% Sexual content 47% Alcohol consumption 54% Spelling and grammatical errors WHY YOUR DIGITAL FOOTPRINT MATTERS
  • 7. WHY YOUR DIGITAL FOOTPRINT MATTERS
  • 8. 4 STEPS TO CLEANING UP YOUR DIGITAL PRESENCE • First Impressions • Scrubbing Your Profile • The Profile Polish • Playing the Professional HOW TO BRAND YOUR DIGITAL FOOTPRINT
  • 9. 10 LINKEDIN TIPS FOR STUDENTS • Upload an appropriate photo • Write an informative but punchy profile headline • Don’t cut corners on the Summary statement • Be smart about your experience • Complete additional profile sections tailored to career starters • Build a strong network so it’s there when you need it • Claim your unique LinkedIn URL • Show, don’t just tell: Share your work • Use keywords in adding skills you can be endorsed for – and get a few recommendations • Check out the content on LinkedIn. It’s awesome! By Omar Garriott Director of Product Marketing @ Salesforce.com Foundation HOW TO BRAND YOUR DIGITAL FOOTPRINT
  • 10. THE SOCIAL JOB SEARCH AND YOUR PERSONAL BRAND SHOWCASE WHAT YOU KNOW SHARE YOUR INSIGHTS GET NOTICED HOW TO BRAND YOUR DIGITAL FOOTPRINT

Editor's Notes

  1. Content to be careful of: Political Posts, Religious Posts.
  2. 92% of companies use LinkedIn, Facebook, and/or Twitter for recruiting, which makes social networking essential when job hunting.