Presentations made by students of Marketing Communication of Northpoint Center of Learning http://www.northpointindia.com/

1. LIVE BRAND PROJECT
BRAINWAVES
HETA DESAI MC 03
RAHUL BHANDARE MC 15
TWISHA BANERJEE MC 20
VIVIDHA KOTAK MC 23

2. JUMBO FOOD STALLS

3. ABOUT JUMBO FOOD STALLS
• A Fast food joint owned by Mr. Shah and
sons.
• Located next to Hotel Ramakrishna in
Lonavala Market, leased in the premises of
Sunrise.
• Expanded food business in the Lonavala
market, since 8 years.
• Currently, they run three stalls – Sandwich
stall, Juice centre and Chaat corner.
• Major Target Group is Tourists.

4. Crowd
ness
ckaging And Delivery Services
anning
lved.
t Problems

5. BRAINWAVES PRESENTS THE
IMC PLAN
FOR JUMBO FOODS

6. POSITIONING
STATEMENT
“Lonavala’s
One stop fast
food destination”

7. SELLING
MOUTH
IMC PLAN

8. • Print ads in local
newspaper
• Banners and posters
• Transit advertising
• Tie ups with:
- Nearby hotels
(placards)
- Neeta Volvo
(tickets)
▪ Website
▪ Listing on Zomato
and Google maps
▪ Facebook page
▪ Instagram handle
ADVERTISING
MAINLINE
ADVERTISING
DIGITAL ADVERTISING

9. DIRECT MARKETING
Invites for
events and
special
occasions.
SMS and
Email
marketing
Pamphlets
and Direct
Mails
(Localites)

10. PUBLIC RELATIONSge during different mega events.
mbo Foods’ Specialities by Food Bloggers.

11. SALES PROMOTION
Discounts and special
offers for off seasons.
New combo dishes at
reasonable prices.
New themes and special
dishes on specific days.

12. SPONSORSHIP
• Ching’s Secret - The Sponsor
• Selling products exclusively
with jumbo foods.
• Promotion of the brand
Ching’s Secret- Through
posters and banners at the
stalls.

13. EVENTS PERSONAL
SELLING
WORD OF
MOUTH
• Inter-college
food
competition
(among top three
colleges of city)
• Attracting
opportunities
for PR,
through articles in
local newspapers
and digital
platforms.
Personal
selling through
setting Up
stalls in
college fests
and events.
Word of mouth
publicity through
different tools of
communication

14. OTHER SUGGESTIONS
• Infrastructural Development
• Staff Management
• Menu Improvisation
• Systematic Accounting
• Product Variations
• Improving Packaging And Starting Delivery Services

15. BRAINWAVES PRESENTS
INFRASTRUCTURAL DEVELOPMENT

16. BANNER ON STALLS

17. MENU CARD