Marketing Communication : Live Brand Project (Group 5)

•Download as PPTX, PDF•

0 likes•268 views

Presentations made by students of Marketing Communication of Northpoint Center of Learning http://www.northpointindia.com/

Marketing

ABOUT JUMBO FOOD STALLS
• A Fast food joint owned by Mr. Shah and
sons.
• Located next to Hotel Ramakrishna in
Lonavala Market, leased in the premises of
Sunrise.
• Expanded food business in the Lonavala
market, since 8 years.
• Currently, they run three stalls – Sandwich
stall, Juice centre and Chaat corner.
• Major Target Group is Tourists.

Crowd
ness
ckaging And Delivery Services
anning
lved.
t Problems

BRAINWAVES PRESENTS THE
IMC PLAN
FOR JUMBO FOODS

POSITIONING
STATEMENT
“Lonavala’s
One stop fast
food destination”

• Print ads in local
newspaper
• Banners and posters
• Transit advertising
• Tie ups with:
- Nearby hotels
(placards)
- Neeta Volvo
(tickets)
▪ Website
▪ Listing on Zomato
and Google maps
▪ Facebook page
▪ Instagram handle
ADVERTISING
MAINLINE
ADVERTISING
DIGITAL ADVERTISING

DIRECT MARKETING
Invites for
events and
special
occasions.
SMS and
Email
marketing
Pamphlets
and Direct
Mails
(Localites)

PUBLIC RELATIONSge during different mega events.
mbo Foods’ Specialities by Food Bloggers.

SALES PROMOTION
Discounts and special
offers for off seasons.
New combo dishes at
reasonable prices.
New themes and special
dishes on specific days.

EVENTS PERSONAL
SELLING
WORD OF
MOUTH
• Inter-college
food
competition
(among top three
colleges of city)
• Attracting
opportunities
for PR,
through articles in
local newspapers
and digital
platforms.
Personal
selling through
setting Up
stalls in
college fests
and events.
Word of mouth
publicity through
different tools of
communication

OTHER SUGGESTIONS
• Infrastructural Development
• Staff Management
• Menu Improvisation
• Systematic Accounting
• Product Variations
• Improving Packaging And Starting Delivery Services

BRAINWAVES PRESENTS
INFRASTRUCTURAL DEVELOPMENT

Recently uploaded

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

My Personal Brand Exploration by Mariano

marianooscos

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

The Old Oak - Press Kit - Cannes Film Festival 2023

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

My Personal Brand Exploration by Mariano

Digital Strategy Master Class - Andrew Rupert

How to Use AI to Write a High-Quality Article that Ranks

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DMF Portfolio Piece Smart Goals - Artist Management.docx

Is AI-Generated Content the Future of Content Creation?

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

ThinkNow 2024 Consumer Financial Wellness Report

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Winning local SEO in the Age of AI - Dennis Yu

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Marketing Communication : Live Brand Project (Group 5)

1. LIVE BRAND PROJECT BRAINWAVES HETA DESAI MC 03 RAHUL BHANDARE MC 15 TWISHA BANERJEE MC 20 VIVIDHA KOTAK MC 23

2. JUMBO FOOD STALLS

3. ABOUT JUMBO FOOD STALLS • A Fast food joint owned by Mr. Shah and sons. • Located next to Hotel Ramakrishna in Lonavala Market, leased in the premises of Sunrise. • Expanded food business in the Lonavala market, since 8 years. • Currently, they run three stalls – Sandwich stall, Juice centre and Chaat corner. • Major Target Group is Tourists.

4. Crowd ness ckaging And Delivery Services anning lved. t Problems

5. BRAINWAVES PRESENTS THE IMC PLAN FOR JUMBO FOODS

6. POSITIONING STATEMENT “Lonavala’s One stop fast food destination”

7. SELLING MOUTH IMC PLAN

8. • Print ads in local newspaper • Banners and posters • Transit advertising • Tie ups with: - Nearby hotels (placards) - Neeta Volvo (tickets) ▪ Website ▪ Listing on Zomato and Google maps ▪ Facebook page ▪ Instagram handle ADVERTISING MAINLINE ADVERTISING DIGITAL ADVERTISING

9. DIRECT MARKETING Invites for events and special occasions. SMS and Email marketing Pamphlets and Direct Mails (Localites)

10. PUBLIC RELATIONSge during different mega events. mbo Foods’ Specialities by Food Bloggers.

11. SALES PROMOTION Discounts and special offers for off seasons. New combo dishes at reasonable prices. New themes and special dishes on specific days.

12. SPONSORSHIP • Ching’s Secret - The Sponsor • Selling products exclusively with jumbo foods. • Promotion of the brand Ching’s Secret- Through posters and banners at the stalls.

13. EVENTS PERSONAL SELLING WORD OF MOUTH • Inter-college food competition (among top three colleges of city) • Attracting opportunities for PR, through articles in local newspapers and digital platforms. Personal selling through setting Up stalls in college fests and events. Word of mouth publicity through different tools of communication

14. OTHER SUGGESTIONS • Infrastructural Development • Staff Management • Menu Improvisation • Systematic Accounting • Product Variations • Improving Packaging And Starting Delivery Services

15. BRAINWAVES PRESENTS INFRASTRUCTURAL DEVELOPMENT

16. BANNER ON STALLS

17. MENU CARD

Marketing Communication : Live Brand Project (Group 5)

Recommended

Recommended

More Related Content

More from Northpoint Centre of Learning

More from Northpoint Centre of Learning (20)

Recently uploaded

Recently uploaded (20)

Marketing Communication : Live Brand Project (Group 5)