6. Pen portrait
Tourist
• Rane family – husband ,
wife and two kids
• Middle class , do not
own a vehicle
• Prefer cost effective
transport
Local
Businessmen
• A-1 chikkiwala
• Earns decent revenue
• Needs more visibility
because of local
competitors.
8. Digital Marketing
• Union website - 3pahiye.com with call of action
• Information about travel in Lonavla- Khandala
• FB page
9. Mobile marketing
• Call to book
• SMS to customers
regarding bookings
Your Rickshaw is
booked from
Lonavala station to
your destination for
Dec 14th.
Rickshaw No :
MH 03 278
Rickshaw driver :
Papu Khote
Mobile No :
9768345552