Social Context On
All Ad Types
“Previously, to get the best social context available,
advertisers had to purchase sponsored stories in addition to
ads. In the future, for example, when you create a Page post
photo ad, we will automatically add social context to boost
performance and eliminate the extra step of creating
- Facebook Newsroom
Where do you get
Channel Description - Keyword optimize your channel description and make sure you
describe what people can expect to find in your video content.
Video Titles - Be sure to use descriptive keywords in your video titles.
Video Descriptions - Start each description with your Website URL. The content within
your descriptions is how your rank in the search results.
Tags - Tag your videos with relevant keywords.
Themes - Group your videos together in thematic sets.
Captions - Make sure all of your videos have keyword-optimized captions and transcripts.
Geo-Tagging - Each video you upload can be geo-tagged. Geo-tag each video with the
geographic region relevant to the video's content.
Link Google+ Business Page - Ensure brand page and YouTube are connected.
Areas for Testing
Overlap interest categories with educational
placements on Display Network – attract people in
Create tailored lists for Facebook campaigns to
drive to unique landing pages on website, and
remarket to them on Facebook
Utilize “similar to” audience list to show video ads
on YouTube to reach prospects
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