This is the SEO casualty presentation by Gavin Walker for eBusiness Champions events in SEptember 2010 at DMU in Leicester and at Cape in Nottingham.

1. SEO Casualty

3. Keyword Analysis Assess Site Keyword Implementation Link Building Adjust Campaign & Keywords Performance Monitoring Revisit KW Analysis Monitor Competitors The SEO Process for an Existing Website Site SEO

4. Desirable Keyword Characteristics

6. Checking Keyword Implementation – Webmaster Tools

7. Checking Keyword Implementation – Webmaster Tools

8. Checking Keyword Implementation – Google Cache site:www.example.com key phrase then select the cache of page to test

9. Checking Keywords – Google Page Cache

10. Checking Keywords – Google Text-only Cache

11. Monitoring IBLs - Yahoo Site Explorer

12. Monitoring IBLs – Google Webmaster Tools

13. Monitoring IBLs – Google Webmaster Tools

14. Monitor Your Impressions, Rankings and Traffic Rankings are mere vanity if they don't result in traffic

15. Old Style Google.co.uk Interface Search results default to 'the web' setting Selection of 'the web' or 'pages from the UK' is by radio button below search box

16. New Style Google.co.uk Interface Search results default to 'the web' setting Selection of 'the web' or 'pages from the UK' is by hyperlink in left side column

17. Geolocation Influences the Search Results in Google.com A search in google.com conducted from the UK

18. Geolocation Query String Parameters in Google.com Adding &gl=us to the query string produces the same search results as those seen by users located in America

19. Google Webmaster Tool's Search Queries Interface

20. Google Webmaster Tool's Search Queries Interface

21. Who Clicks Where 42.1% 11.9% 8.5% 6.1% 4.9% 4.1% 3.4% 3.0% 2.8% 3.0% AOL

24. SEO Casualty