1. 3 Deadly Homepage Mistakes
that Send Visitors Clicking Away
And How You Can Correct Them
Quickly and Easily

2. Priss Blevens and Care E. O’Profit of the
Utica Black Cape Company

3. Google Analytics for Utica Black Cape Co.
On May 20, 2012

4. Homepage Mistake #1
• Not quickly telling visitors what you do.

5. What’s in the can?

6. Tell them what’s in the can.

7. Is there any question what IMG of Utica does?

8. Innovative Designs

9. Homepage Mistake #2
• Not differentiating your business from the
competition.

10. Let’s go to the bar with the airplane
through the roof!

11. What’s Clinton Tractor’s USP?

12. I like this one!

13. What’s the USP here?

14. Homepage Mistake #3
• Talking about yourself in the lead text.

15. Corporate We We

16. Add “YOU” to the lead.

17. 3 Deadly Homepage Mistakes
1) Not quickly telling visitors what you do.
2) Not differentiating your business from the
competition.
3) Talking about yourself in the lead text.

18. Priss corrected his homepage mistakes.
Now all is well with the boss, Care E. O’Profit