Big Data Black Hole

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  • http://www.musanim.com/miller1956/The rate you can receive and process information diminishes greatly after 7 points of information.
  • The accuracy of his November 2008 presidential election predictions—he correctly predicted the winner of 49 of the 50 states—won Silver further attention and commendation. The only state he missed was Indiana, which went for Barack Obama by one percentage point. He correctly predicted the winner of all 35 U.S. Senate races that year.Data has more capability to prove the short term, but not necessarily the long term. A Binary Outcome.
  • Formula Builder by User to Show Fan Count and by Keyword
  • Big Data Black Hole

    1. 1. The Big Data Black Hole @Expion / @albert4waves
    2. 2. The Customer @Expion / @albert4waves
    3. 3. Wages Are Not Rising @Expion / @albert4waves
    4. 4. Dollars Available = Shrinking @Expion / @albert4waves
    5. 5. The Rise of Mobile @Expion / @albert4waves
    6. 6. The Collaborative Economy @Expion / @albert4waves
    7. 7. Customers Have More Information @Expion / @albert4waves
    8. 8. Data Tools and Their Focus @Expion / @albert4waves
    9. 9. Display Advertising @Expion / @albert4waves
    10. 10. Email @Expion / @albert4waves
    11. 11. Web Personalization @Expion / @albert4waves
    12. 12. Web Optimization @Expion / @albert4waves
    13. 13. This is not innovation… this is SOP @Expion / @albert4waves
    14. 14. Where Your Data Needs to Be @Expion / @albert4waves
    15. 15. What you are asking, “How do I…” • • • • @Expion / @albert4waves
    16. 16. But the customer wants to know… • • • • @Expion / @albert4waves
    17. 17. Make my life better @Expion / @albert4waves
    18. 18. Make it right if it sucks @Expion / @albert4waves
    19. 19. Go the extra mile @Expion / @albert4waves
    20. 20. Ask Yourself, “Why is my data not working for me?” @Expion / @albert4waves
    21. 21. You think you need more… @Expion / @albert4waves
    22. 22. You are not aware of Miller’s Law @Expion / @albert4waves
    23. 23. You are trying to be Nate Silver @Expion / @albert4waves
    24. 24. You rely entirely on data to predict customer needs… @Expion / @albert4waves
    25. 25. You don’t know what’s important @Expion / @albert4waves
    26. 26. If business results were dependent on data, then how come? @Expion / @albert4waves
    27. 27. Most businesses don’t have a data problem, they have a distribution problem @Expion / @albert4waves
    28. 28. Innovation and Instincts can be Stronger than Data @Expion / @albert4waves
    29. 29. Thin Slicing • • – – @Expion / @albert4waves
    30. 30. What would make this more scary? @Expion / @albert4waves
    31. 31. Case: Blake Mycoskie @Expion / @albert4waves
    32. 32. Case: Nick Woodman @Expion / @albert4waves
    33. 33. Case: Sara Blakely @Expion / @albert4waves
    34. 34. Analyze total but distribute local VOICE OF CUSTOMER (CEM) E-mails Surveys Chat Online Feedback Call Center Transactions Facebook Twitter Social: G+, Youtube, Insttagram, Pinterest, Tumlblr, … Ratings & Review Online Communities Blogs Voice Transcriptions @Expion / @albert4waves T R A N S F O R M A T I O N STAKEHOLDERS Product Management Operations Customer Care Sales & Marketing Content Optimization and Distribution Human Resources Executives Research and Development
    35. 35. The Future Will Be Won By… • • • @Expion / @albert4waves
    36. 36. Thank You @Expion / @albert4waves

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