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Copywriting for Recruiters
5 Fast Fixes
What do you
write?
What do you
write?
Job descriptions / Job
postings / Tweets / LinkedIn
updates / Sponsored posts /
Facebook posts / Instagram
captions / InMails / Cold
emails / Offer emails /
Negotiation emails /
Scheduling emails / Emails to
hiring managers / Decline
emails / Blog posts /
Employer brand content /
Careers website copy
Recruiting
= copywriting
Recruiting
= copywriting
Good copy gets someone to
do something
Recruiting
= copywriting
user curious about your
company
Good copy gets the career
site visitor to look at
openings
Good copy gets someone to
do something
Good copy gets the
potential applicant to apply
Good copy gets the
candidate to seriously
consider your company
Good copy gets the hiring
What writing
training do
recruiters get?
What writing
training do
recruiters get?
web designer, bookkeeper,
florist shop assistant,
government clerk, grad
school admin, fine china
salesman, urban gardener,
shoe salesman, receptionist,
health insurance
representative, fast food
cook, bagel seller, ice cream
scooper, beekeeper,
maintenance person at a
maximum-security prison
web designer, bookkeeper,
florist shop assistant,
government clerk, grad
school admin, fine china
salesman, urban gardener,
shoe salesman, receptionist,
health insurance
representative, fast food
cook, bagel seller, ice cream
scooper, beekeeper,
maintenance person at a
maximum-security prison
I am
a copywriter
You are
(already) a
copywriter
➊ 
Why fix it
➋ 
Before & after
➌ 
How to try it
➍ 
Practice exercises
5 fast writing fixes
for recruiters
➊
Write it like
you’d say it
➊
Write it like
you’d say it
WHY
I’d rather talk to
✔ someone like me
✘ an organization
➊
Write it like
you’d say it
BEFORE
The ideal candidate excels in
a fast-paced work
environment.
➊
Write it like
you’d say it
AFTER
You love it when things
get busy.
➊
Write it like
you’d say it
BEFORE
Any candidates that receive
an offer of employment will
be required to complete a
background check.
➊
Write it like
you’d say it
BEFORE
Just so you know:
Everyone who gets a
job offer goes through a
background check.
➊
Write it like
you’d say it
BEFORE
If no current listings match
your qualifications, submit a
general application for
consideration on future
openings.
➊
Write it like
you’d say it
AFTER
Don’t see a job for you?
Apply anyway.
We’ll automatically consider
you for future openings.
➊
Write it like
you’d say it
HOW
Say your message out loud
Type what you say
➋
Talk about “you”
before “we”
➋
Talk about “you”
before “we”
WHY
♡ myself
➋
Talk about “you”
before “we”
BEFORE
Our team is top-notch.
➋
Talk about “you”
before “we”
AFTER
You’ll join a top-notch team.
➋
Talk about “you”
before “we”
BEFORE
We’re hiring a
senior engineer at
ACME Tech and I noticed
your credentials match our
requirements …
➋
Talk about “you”
before “we”
AFTER
Your credentials match the
software engineer opening
here at ACME Tech…
➋
Talk about “you”
before “we”
BEFORE
How does our product work?
Analytics, algorithms,
modeling, and data
management are key.
➋
Talk about “you”
before “we”
AFTER
How does our product work?
Analytics, algorithms,
modeling, and data
management are key.
That’s where you come in,
Amira.
➋
Talk about “you”
before “we”
HOW
3 you’s to 1 we
Start sentences with “you”
Say their name
➌
Turn features
into benefits
➌
Turn features
into benefits
Feature
What the job offers me
Benefit
how it improves my life
➌
Turn features
into benefits
WHY
Features describe
Benefits sell
➌
Turn features
into benefits
BEFORE
With our remote work
program, you can work from
home 3 days a week.
➌
Turn features
into benefits
AFTER
Spend more time with your
family and less time in traffic,
3 days a week.
➌
Turn features
into benefits
BEFORE
We provide ongoing learning
opportunities and a serious
investment in each
employee.
➌
Turn features
into benefits
AFTER
Skill up:
We provide ongoing learning
opportunities and a serious
investment in each
employee.
➌
Turn features
into benefits
BEFORE
Responsible for
outbound sales
➌
Turn features
into benefits
AFTER
Own outbound sales
performance
➌
Turn features
into benefits
HOW
Imagine the candidate saying
“so what?”
Focus on time, pain,
pleasure & identity
➍
Format for
breezy reading
➍
Format for
breezy reading
WHY
Easier to scan
= more likely I’ll read it
➍
Format for
breezy reading
BEFORE
At this time, we have filled
all openings for this position.
However, we are continuing
to actively hire and update
our listings. We encourage
you to apply for any
positions that interest you.
➍
Format for
breezy reading
AFTER
The position is now filled.
We’re still hiring lots, though.
Keep watching our website
for new listings.
Apply again!
➍
Format for
breezy reading
BEFORE
Qualifications include two
years experience in a talent
acquisition capacity,
familiarity with introductory
social media and
internet-based candidate
sourcing methodologies,
experience utilizing
enterprise-level applicant
tracking systems, and a
➍
Format for
breezy reading
AFTER
You’ve got 2+ years in
talent acquisition. Know the
sourcing basics. Can find
your way around an
enterprise ATS.
Important: You’re a team
player.
➍
Format for
breezy reading
HOW
Dumb it down!
Simple words
Short sentences
Brief paragraphs
Grade 3 to 5 readability
➎
Make the
next step easy
➎
Make the
next step easy
WHY
Easier to do
= more likely I do it
➎
Make the
next step easy
BEFORE
Apply now
➎
Make the
next step easy
AFTER
Start your application
➎
Make the
next step easy
BEFORE
Email your resume,
cover letter, and references
to Lynne Darcy.
➎
Make the
next step easy
BEFORE
Email your resume or
LinkedIn profile to
Lynne Darcy.
She’ll write you back within
1 week with next steps.
➎
Make the
next step easy
BEFORE
Join the Acme Team
Apply for this job
➎
Make the
next step easy
AFTER
Join the Acme Team
“Such an awesome
place to work!”
– Suzie, Sales Manager
Apply for this job
➎
Make the
next step easy
BEFORE
Learn more about our
company.
➎
Make the
next step easy
AFTER
87% of employees would
recommend working here to
friends.
Discover why.
➎
Make the
next step easy
HOW
What action do you want?
Can you:
Break out a first step?
Reduce the effort needed?
Increase the appeal?
➊
Write it like you’d say it
➋
Talk about “you” before “we”
➌
Turn features into benefits
➍
Format for breezy reading
➎
Make the next step easy
5 fast writing fixes
for recruiters
Copywriting
for recruiters
Bring the
hands-on workshop
to your team
➊
Fast writing fixes
➋
Use structure to persuade
➌
Write JDs, emails & social
➍
Tackle problems & bad news
➎
Shortcuts & tools
recruitingsocial.com

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Copywriting for Recruiters: 5 Fast Fixes