Open Day Soap Slides

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Open Day Soap Slides

  1. 1. Kick Ass! Online Creative Examples Ashley Ringrose Soap Creative & Bannerblog
  2. 2. Started August 05 550+ examples 100+ agencies in 18 countries 2,000 visitors a day 50,000 pages a week
  3. 3. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples
  4. 4. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
  5. 5. With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
  6. 6. The best place to start is a good idea . Kick Ass! Online Creative Examples
  7. 7. <ul><ul><ul><li>Here are six areas to consider to make your </li></ul></ul></ul><ul><ul><ul><li>interactive advertising kick ass! </li></ul></ul></ul>Watch & Listen Stand Out Interactivity Play Create Innovate 1 2 3 4 5 6 Kick Ass! Online Creative Examples
  8. 8. Kick Ass! Online Creative Examples Be entertained by a banner. Watch & Listen 1
  9. 9. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
  10. 10. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
  11. 11. Watch & Listen 1 Kick Ass! Online Creative Examples M&C Saatchi [AU] Aussie! Agency:
  12. 12. Kick Ass! Online Creative Examples Attract the customer in a crowded and noisy page. Stand Out 2
  13. 13. Stand Out 2 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
  14. 14. Stand Out 2 Kick Ass! Online Creative Examples Laurette [AU] Agency:
  15. 15. Stand Out 2 Kick Ass! Online Creative Examples Soap [AU] Agency:
  16. 16. Stand Out 2 Kick Ass! Online Creative Examples DoubleYou [ES] Website Agency:
  17. 17. Stand Out 2 Kick Ass! Online Creative Examples Glue [UK] Agency:
  18. 18. Stand Out 2 Kick Ass! Online Creative Examples Olgilvy [US] Agency:
  19. 19. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 3 Interactivity
  20. 20. Interactivity 3 Kick Ass! Online Creative Examples CP+B [US] Agency:
  21. 21. Interactivity 3 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  22. 22. Interactivity 3 Kick Ass! Online Creative Examples Y&R [AU] Agency:
  23. 23. Interactivity 3 Kick Ass! Online Creative Examples Glue [UK] Agency:
  24. 24. Interactivity 3 Kick Ass! Online Creative Examples Unknown Agency:
  25. 25. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Play
  26. 26. Play 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
  27. 27. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency:
  28. 28. Play 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
  29. 29. Play 4 Kick Ass! Online Creative Examples Glue [UK] Agency:
  30. 30. Play 4 Kick Ass! Online Creative Examples Samuelson Talbot [AU] Agency:
  31. 31. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency: Myspace Page
  32. 32. Play 4 Kick Ass! Online Creative Examples Unknown Agency:
  33. 33. Kick Ass! Online Creative Examples Let the user create something inside a banner 5 Create
  34. 34. Create 5 Kick Ass! Online Creative Examples Soap [AU] Agency:
  35. 35. Create 5 Kick Ass! Online Creative Examples Unknown Website Agency:
  36. 36. Create 5 Kick Ass! Online Creative Examples United Virtual [US] Agency:
  37. 37. Create 5 Kick Ass! Online Creative Examples Unknown Agency:
  38. 38. Kick Ass! Online Creative Examples Do something that’s never been done before 6 Innovate
  39. 39. Innovate 6 Kick Ass! Online Creative Examples Bascule [JP] Agency:
  40. 40. Innovate 6 Kick Ass! Online Creative Examples Profero [UK] Agency:
  41. 41. Kick Ass! Online Creative Examples If you can cover all six areas while still keeping a strong idea (easier said than done) then you’re bound to have a kick ass campaign.
  42. 42. Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news tomorrow
  43. 43. Other Links www.soap.com.au www.soap.com.au/top6

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