1) The majority of farmers surveyed in Amreli taluka were between the ages of 41-60, held between 6-10 acres of land, and grew only one crop per year. 2) Nearly all farmers surveyed were aware of Birla Balwan fertilizers, but most disagreed that it was easily available due to shortages. 3) The most common crops grown in Amreli district were cotton and groundnuts. The most demanded fertilizer brands were GNFC, Hindalco, and IFFCO. GNFC was recalled as the top brand for DAP and MOP fertilizers while Narmada was the most recalled for urea.

1. A
Project report
on
“FARMERS PERCEPTION TOWARDS VARIOUS FERTILIZER”
GUIDED BY : PREPARED BY :
Mrs. DHARA JOSHI NIRMIT VAVALIYA
EN NO. :147110592078

2. Information about industries
THE ADITYA BIRLA GROUP: A PREMIUM GLOBAL CORPORATION
A US $41 billion (Rs. 2, 50,000 crore) corporation, the Aditya Birla Group is in the
League of Fortune 500. It is anchored by an extraordinary force of over 120,000
employees, belonging to 42 nationalities. The Aditya Birla Group has been ranked
fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’
study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR
and leadership Advisory firm). The Group has topped the Nielsen's Corporate
Image Monitor 2014-15 and emerged as the Number one corporate, the 'Best in
Class', for the third consecutive year.
Over 50 per cent of the Group’s revenues flow from its overseas operations. It
operates in 36 countries.

3. Information about company

4. HISTORY OF THE HINDALCO INDUSTRIES
• An industry leader in aluminium and copper, Hindalco Industries Limited, the metals Flagship Company of the
Aditya Birla Group is the world's largest aluminium rolling company and one of the biggest producers of primary
aluminium in Asia. Its copper smelter is amongst the largest single location custom smelter globally.
• Established in 1958, we commissioned our aluminium facility at Renukoot in eastern Uttar Pradesh, India in 1962.
Later, acquisitions and mergers with Jindal, Birla Copper and the Nifty and Mt. Gordon copper mines in Australia,
strengthened our position in value-added alumina, aluminium and copper products.
• The acquisition of Novelis Inc. in 2007 positioned us among the top five aluminium majors worldwide and the
largest vertically integrated aluminium company in India. Today, we are a metals powerhouse present in two of the
fastest growing metal segments; aluminium and copper, with global footprints in 13 countries and with a
consolidated turnover of USD 14.8 billion (Rs. 80,193 crore).

5. NEED OF STUDY
The need of the present study is as under.
 Need for Proper understanding and analysis of farmers review.
 To know the different attitudes of farmers towards various fertilizers.
 To know about awareness of Birla Balwan and farmer's preference of different
fertilizers company.
 According the villages survey come know about how much farmers prefer birla
balwan and how's its view toward Birla balwan and others fertilizers.
 And base on analysis of the result thus obtained make a report on that research.
 To know the different view of farmers toward various fertilizers and also know
the which brand they use.

6. LITERATURE REVIEW
• India is one of the world’s largest and oldest agrarian economics. Agriculture is the backbone of Indian economy. It provides employment
opportunities more than 65% of the work force directly and indirectly. The increasing number in population means higher demand for food.
Threats in agricultural production such as pests, loss of soil fertility and lack of nutrients may result in low percentage of plants to harvest. Hence,
the importance of using fertilizers rises. Fertilizer is one of the key industries in India being an essential input for agriculture production. Sharp
increase in agriculture production in our country rightly attributed to increasing production and consumption of fertilizer. India stands 3rd in the
consumption of fertilizer. Fertilizer has been universally accepted as an integral part of package in practice for raising Indian agriculture to a
higher technological plank. It is estimated that the fertilizers in association with water can enhance output by about 70 per cent. Nearly, 50 per cent
of the increased food grain productions in the last decade in the world come from the increased use of fertilizers. It is accepted that fertilizer is an
expensive agricultural input and therefore, its efficient use is indispensable for reducing the cost per unit of agricultural produce. Fertilizer is an
organic or inorganic material of natural or synthetic origin that is added to a soil to supply one or more plant nutrients essential to the growth of
plants. Main inorganic nutrient fertilisers: these are the main fertilizing elements supplied in substantial quantities for plant growth, i.e. nitrogen,
phosphorus and potassium. Secondary inorganic nutrient fertilisers: these are calcium, magnesium, sodium and sulphur. Inorganic micro- nutrient
fertilisers: these contain elements required in small quantities such as boron, cobalt, copper, iron, manganese, etc. Ammonium nitrate fertilisers of
high nitrogen content: given the dangerous nature of this type of fertilizer. This organic and inorganic fertilizer made through the fertilizer
companies such as IPL, HIL, GSFC, GNFC, IFFCO, and IGSFC. These are some of the leading fertilizer production companies which mainly
distributed all over Gujarat.

7. OBJECTIVE OF THE STUDY
 To find out the dependency between holding of land and uses of fertilizer.
 To find out the Preferences of the farmers towards various fertilizers.
 To know the factors consider of farmers at the time of purchase of
fertilizers ,
 To find out demand of Birla balwan as well as others fertilizers
 To know the biggest competitors of Birla balwan.
 To know the how much fertilizers brands available in Amreli Taluka.

8. LIMITATION OF THE STUDY
 The research is confined to a certain villages of Amreli taluka and does not necessarily shows a pattern applicable to all of the Amreli
district
 The project has some limitations because it is totally based on efforts of individuals. Peoples may be careless and may not give correct
answer to the questions, because of so many reasons.
 It is totally based on personal efforts of individuals.
 Some farmers are totally dis satisfied with the shortage of Birla balwan. They also gives abuse to the company. Because of shortage.
 Some Farmers are not interested in filling questionnaire.
 Some of the Farmers are unable to understand the questionnaire.
 This research is for limited area.
 There is a problem in mobile no. some farmers not gave mobile no. because of disturbance problems of other fertilizers druggist
company so.
 Some farmers are afraid to give me his information regarding his land.

9. RESEARCH DESIGN
The research is primarily both exploratory as well as descriptive in nature. The sources of information are both
primary & secondary.
A well-structured questionnaire was prepared by company and personal interviews were conducted to collect the
farmer’s perception towards fertilizer in amreli taluka, through the questionnaire.
SOURCES OF DATA COLLECTION
The well structured questionnaire is made. Through the questionnaire and personal interview, data is collected.
Data is collected from Internet. Also take the help of various previous research related to the topic.
Primary data
Secondary data
TOOLS OF DATA ANALYSIS
•A well structured questionnaire for survey
•Various charts and tables are made for proper interpretation.

10. DATA ANALYSIS

11. DATA ANALYSIS
• 1.AGE • 2.HOW MUCH LAND DO YOU HOLD?
21 TO 40 41 TO 60 ABOVE 60.
FREQUENCY 58 138 34
58
138
34
0
20
40
60
80
100
120
140
160
RREQUENCY
AGE
INTERPRETATION
ON THE ABOVE GHRAPH WE CAN CONCLUDE THAT
 58 FARMERS HAVE AGE BETWEEN 21 TO 40
 138 FARMERS HAVE AGE BETWEEN 41 TO 60.AND
 34 FARMERS HAVE AGE ABOVE THE 60 YEARS
ON THE ABOVE GRAPH WE CAN SAY THAT MOJORITY OF THE MARMERS
AGE IS BETWEEN 41 TO 60.
1 TO 5 6 TO 10 11 TO15
16 TO
20
21 TO
25
26 TO
30
31 TO
35
36 TO
40
Series 1 77 80 40 22 7 1 1 2
77 80
40
22 7 1 1 2
0
10
20
30
40
50
60
70
80
90
FARMERS
LAND HOLDING
INTERPRETATION
ON THE ABOVE CHART WE CAN CONCLUDE THAT OUT OF 230 FARMERS
 77 FARMERS HAVE LAND HOLDING BETWEEN 1-5 ACERS.
 80 FARMERS HAVE LAND HOLDING BETWEEN 6-10 ACERS.
 MEJORTY OF FARMERS LAND HOLDING IS BETWEEN 6 TO 10
ACERS.
SO WE CAN SAY THAT SMALL FARMERS RATIO IS HIGHER
IN AMRELI TALIKA.

12. DATA ANALYSIS
• 3.NO. OF CROPS GROW IN YEAR • 4.ARE YOU AWARE ABOUT BIRLA BALWAN?
1 2 3
Series 1 186 38 6
186
38 6
0
20
40
60
80
100
120
140
160
180
200
FARMERS
NO. OF CROPS
INTERPRETATION
IN THE ABOVE CHART WE CAN CONCLUDE THAT.
1. 186 FARMERS GROW ONLY 1 CROPS IN
YEAR.
2. 38 FARMERS GROW TWO CROPS IN YEAR.
3. 6 FARMERS GROW THREE CROPS IN YEAR.
SO WE CAN SAY THAT MAJORITY OF
FAERMERS GROW ONLY ONE CROP IN YEAR IN
AMRELI TALUKA.
YES NO
Series 1 228 2
228
2
0
50
100
150
200
250
FARMERS
AWARENESS
INTERPRETATION
ON THE ABOVE GRAPH WE CAN CONCLUDE THAT,
 1. IN AMRELI TALUKA ALL OF THE FARMERS ARE AWARE OF
BIRLA BALWAN FERTILIZERS.
 2. ONLY 2 FARMERS ARE DON’T KNOW ABOUT THE BRAND.
 SO THERE IS NO NEED OF ADVERTISEMENT IN AMRELI
TALUKA. ALL FARMERS ALREADY KNOW ABOUT FERTILIZES
BRAD.

13. DATA ANALYSIS
• 5.NAME OF CROPS GROW IN AMRELI DISTRICT. • 6. ESY AVAILABILITY OF BIRLA BALWAN.
2%
80%
1%
1%
9%
0%
0%
6%
1%
Series 1
GROUND NUT COTTON JIRA GRAM WHEAT
ONION VEGETABLE SESAME GUAR
INTERPRETATION
OUT OF 230 FARMERS SOME FARMERS GROW TWO, THREE
CROPS IN YEAR SO THAT CHART SHAP BECOME DIFFERENT.
MOJORITY OF FARMERS GROW COTTON AND GROUND NUT IN
AMRELI TALUKA.
AGREE NEUTRAL DISAGREE
Series 1 21 48 161
21
48
161
0
20
40
60
80
100
120
140
160
180
FARMERS
AVAIBILITY OF BIRLA BALWAN
INTERPRETATION
WE CAN CONCLUDE THAT,
 THERE IS A DIFFICUTY IN AVALIBILITY OF BIRLA BALWAN
FERTILIZER IN AMRELI TALUKA.
 161 FARMERS ARE DISAGREE BECAUSE SHORTAGE OF
BIRLA BALWAN.
 48 REPONDED NEUTRAL AND ONLY 21 FARMERS
RESPNDED POSITIVE TOWARD AVAILABILITY OF BIRLA
BALWAN FERTILIZER IN AMRELI TALUKA

14. DATA ANALYSIS
• 7. SOURE OF IRRIGATION • 8. MOSTLY DEMANDED FERTILIZERS BRAN IN
AMRELI TALUKA.
BOREWELL WELL CANAL/RIVER RAINFALL
Series 1 139 78 0 13
139
78
0 13
0
20
40
60
80
100
120
140
160
FARMERS
SOURCES OF IRRIGATION
INTERPRETATION
 ON THE ABOVE GRAPH WE CAN CONCLUDE THAT,
 139 FARMERS HAVE BOREWELL FACILITY FOR IRRIGATION.
 78 FARMERS HAVE WELL FACILITY FOR IRRIGATION.
 THERE IS NO ANY CANAL FACILITY IN AMRELI TALUKA.
 13 FARMERS ARE TOTALY DEPENDS ON RAINFALL .
 WE CAN SAY THAT ALL FARMERS ARE DEPENDENT ON RAINFALL.
IF THERE IS NO RAIN IN A YEAR ALL FACILITY SHOUD BECOME
USELESS BECAUSE OF SHORTAGE OF WATER.
SO WE CAN SAY THAT IF RAIN IS GOOD THEN ALL THE IRRIGATION
FACILTY USE PROPERLY.OTHERWISE NO USE OF IRRRIGATION
GNFC
HINDALC
O
IFFCO
NARMAD
A
IPL
KRUBHAC
O
Series 1 198 98 60 95 7 2
0
50
100
150
200
250
FARMERS
UTILIZATION BRANDS
INTERPRETATION
 ON THE ABOVE CHART WE CAN CONCLUDE THAT,
 GNFC IS MORE DEMANDED BRANDS IN AMRELI TALUKA
BECAUSE THEY PRODUCE BOTH TYPES OF FERTILIZES
LIKE DAP AND UREA.
 THESE TWO FERTILIZERS IS MOSTLY USE IN AMRELI
TALUKAS SO THAT GNFC IS MORE DEMANDE AND THEN
HINDALCO AND NARMADA.

15. DATA ANALYSIS
• 9.BRANS RECALL :DAP • 10.BRAND RECALL : UREA
GNFC BIRLA BALWAN IFFCO
Series 1 106 98 26
0
20
40
60
80
100
120
FARMERS
BRAND RECALL : DAP
INTERPRETATION
ON THE ABOVE CHART WE CAN CONCLUDE THAT,
1. 106 FARMERS ARE USERS OF GNFC.
2. 98 FARMERS ARE USE BIRLA BALWAN.
3. 26 FARMERS ARE USE IFFCO.
SO WE CAN SAY THAT MORE DEMANDED FERTILIZER (DAP)
BRAND IS GNFC IN AMRELI TALUKA AND SECOND IS BIRLA
BALWAN.
GNFC IFFCO IPL NARMADA
KRUBHAC
O
Series 1 92 34 7 95 2
92
34
7
95
2
0
10
20
30
40
50
60
70
80
90
100
FARMERS
BRAND RECALL : UREA
INTERPRETATION
 ON THE ABOVE CHART WE CAN CONCLUDE THAT
 HIGHLY DEMANDED BRANDS UREA FERTILIZER IS
NARMADA.
 AND SECOND IS GNFC. ARE MOST DEMANDED BRANDS
FOR UREA FERTILIZERS IN AMRELI TALUKA.

16. DATA ANALYSIS
• 11.HOW MANY FARMERS USE MOP FERTILIZER? • 12. BRAND RECALL : MOP
YES NO
Series 1 100 130
100
130
0
20
40
60
80
100
120
140
FARMERS
USERS OF MOP
INTERPRETATION
 ON THE ABOVE GRAPH WE CAN CONCLUDE THAT, OUT OF 230
FARMERS ONLY 100 FARMERS ARE USE MOP FERTILIZERS AND
OTHERS ARE NOT USE MOP FERTILIZERS IN AMRELI TALUKA
 SO WE CAN SAY THAT MOP DEMAND IN AMRELI TALUKA IS LOWER
IN COPAIRE TO OTHERS FERTILIZERS.
GNFC IFFCO
Series 1 72 28
72
28
0
10
20
30
40
50
60
70
80
FARMERS
BRAND RECALL: MOP
INTERPRETATION
 ON THE ABOVE CHART WE CAN CONCLUDE THAT, OUT OF 230
FARMERS ONLY 100 FARMERS ARE USE MOP FERTILIZERS IN
AMRELI TALUKA.
 AND MAJORITY OF FARMERS PREFER GNFC BRAND IN COMPARE
TO IFFCO.
 SO WE CAN SAY THET GNFC IS MORE DEMANDED.

17. FINDINGS
 Farmers are not satisfied with Birla Balwan fertilizers because of shortage of fertilizers when need is arise.
 Some farmers also speak bad word towards Birla Balwan because of shortage .They need to stay in waiting in at
the time of purchase of fertilizers.
 To know the how much fertilizers farmers use in per acker.
 We can know the farmers perception towards Birla Balwan as well as others fertilizers available in market
 To know the which is the most competitive brand of Birla Balwan and how much others brand available in Amreli
Taluka.
 So many farmers are use Birla balwan fertilizers in Amreli Taluka.
 First preference of farmers towards fertilizers is GNFC (SARDAR) and second demand is Birla balwan and third
is iffco.

18. RECOMMENDATION
 To produce maximum level of fertilizes so shortage of fertilizers should be reduce. Most of the farmers are dis
satisfied with BIRLA BALWAN fertilizers and GNFC fertilizers because of the shortage of fertilizers when
farmers need is arise.
 To interact with farmers every year so that you can know the farmers view regarding your products.
 To prepare a list of fertilizers benefits and it print out in Gujarati language. So that all farmers can read it
properly and understand properly.
 According to farmers view Birla balwan is good product but only one and main problems is shortage of
fertilizers at the time of need.
 So farmers purchase its substitute products like iffco.

19. CONCLUSION
I have prepared report on farmer preference towards use of fertilizer in
Amreli Taluka in Hindalco industries ltd. Most of the farmer is highly
satisfied with this product most of the farmers dis satisfied with Birla Balwan
because shortage at the time of requirement. Farmer are not completely agree
with product satisfaction and its availability .Some farmers are satisfied with
this product because of gives more yield. Most of farmer are using this
product with DAP and NPK fertilizes and perfect result of fertilizer from
Hindalco.

20. ANNEXURE
Farmer Name: _______________________________ Age: _________ Years Contact No: ____________________
Village:______________________________ Taluka: _________________________ District: _______________________
1 How much land do you hold? _________________ (Acres)
2 How many crops do you grow in a year? _________________ (Numbers)
3 Please name the major crops you grow ‐
Sowing Area Sowing Crop duration Fertilizer Consumption (bags)
Name of Crop (Acres) Month (days) DAP Urea NPK MOP
a.
b.
c.
d.
4 What is the main source of irrigation
a) Bore well b) Canal/River c) Rains d) Other (pl specify)______
5 Brand Recall
Urea: DAP: NPK: MOP: