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Thisreportwaspreparedindiscussionwithfarmers,FPOsand
otherstakeholdersengagedinMangovaluechainalongwith
reviewofsecondaryliterature.
The impact of COVID-19 on Indian Agriculture is widespread across various crops. Mango
season coincides with the pandemic period and has far reaching consequences as well.
1.	Importance of Mango in Indian context
	 Mango is the National fruit of India, imbibed deeply in Indian culture and traditions. India
is the largest producer of Mangoes in the world and produces around 21.8 million metric
tonnes of Mango (2017-18) which is more than 40% of the global production. Current
processing levels are only 2% of the total production and India witnesses 9.16% wastage
(CIPHET:2015) in harvesting and post-harvest handling of Mangoes.
1
Horticulture Statistics division, Ministry of Agriculture and Farmer Welfare, Govt. of India
2
https://india.mongabay.com/2020/01/arrival-of-alphonso-mangoes-this-year-impacted-by-unexpected-weather/
Impact of Covid-19 on Indian Agriculture:
Situational Assessment of Mango
State Share in national
production
(2017-18)1
Peak Harvest
season
Uttar Pradesh 21 % June
Andhra Pradesh 20 % April – May
Telangana 5 % April – May
Karnataka 8 % April – June
Bihar 11 % June – July
Gujarat 5 % May
Maharashtra 3 % April – May
Tamil Nadu 5 % April – May
West Bengal 4 % June – July
2.	Seasonality and dynamics
of Mango in India
	 Harvesting period for the king of
fruits in India is staggered across
the major production pockets in
Uttar Pradesh, Andhra Pradesh and
Telangana, Bihar, Karnataka etc.
While the southern states supply
mango to the domestic markets
from March end, the northern and
eastern states of Uttar Pradesh,
Bihar and West Bengal see peak
harvest from June onwards.
	 Extended monsoon, cyclone and general change in weather pattern during second half
of 2019 has adversely impacted production of Alphonso and other mango varieties in
the Konkan region of Maharashtra2
. Flowering was delayed by 30 days or more in Andhra
Almost 50% of our production
this year has been reduced
due to the lockdown where
agri-inputs shops were closed,
and we could not get access to
pesticides in time. Marketing of
the produce is also a concern
this year since traders who
come from Mumbai, Delhi,
Maharashtra and other places
have not turned up due to the
pandemic.
Om Shankar Dwivedi, Mango Farmer,
Malihabagh, Uttar Pradesh
3
https://timesofindia.indiatimes.com/city/surat/mango-farmers-expect-bumper-crop-this-year/articleshow/73944774.cms#
4
https://economictimes.indiatimes.com/news/economy/agriculture/traders-concerned-over-advance-payments-made-to-
farmers/articleshow/74947878.cms?from=mdr
Pradesh and Telangana. As a result, mango production in this region was expected to
be around 30 to 40 percent less compared to previous years and market arrivals were
likely to be delayed till end of April or mid-May instead of mid-March arrivals. Production
in Gujarat was expected to be better this year with high percentage of flowering3
, but
cooler climate after Diwali has resulted in a late harvest. Thus, Mango arrivals in 2020 is
delayed in major parts of the country.
3.	Potential Impact of Covid-19 on Mango
	 Emergence of Covid-19 in India has occurred during the mango harvesting period in
Andhra Pradesh, Telangana, Maharashtra, and Karnataka. The nationwide lock down has
brought all operations to a grinding halt. While Mango cultivators in these areas were
already expecting low productions due to untimely rains and hailstorms, they are now
likely to be severely impacted due to lack of access to markets. Covid-19 is adversely
impacting the entire mango value chain affecting cultivation and distribution functions as
indicated below:
A.	 Crop Maintenance and Harvesting
	 Timely & appropriate harvesting along
with timely arrival of mango is vital to
Mango, characterized by its seasonality
and perishable nature. Labour shortage
during March & April has affected
harvesting, sorting, grading, packing
functions in the states of Andhra
Pradesh, Telangana, and Karnataka. In
northern and eastern states, orchard
maintenance including plant protection
has been severely affected. Labour
shortage is expected to worsen in
the coming months thus may affect
harvesting functions. This indicates
reduced production, higher post-harvest
losses and low quality of mangoes.
B.	Availability of Finance
	 Mango orchard owners and farmers usually receive monetary advance from traders
who seek an assured supply of mango. Traders and farmers across the country say that
such advances have largely not been extended this year due to uncertainties arising out
of Covid-19. This has resulted in severe cash crunch at the end of the farmer resulting
in an unprecedented insecurity. Wherever such advances had been made prior to the
lockdown, the risk of losing the advances are high due to operational problems faced
during the lockdown4
. While it was reported that in some cases, advance of around
10% was provided by traders to large farmers in Uttar Pradesh, these traders have not
arranged to lift the produce from the farmers. Therefore, farmers are stuck with unsold
produce and traders stare at monetary losses and business stagnation. It will be difficult
for both parties to make good the losses.
C.	Sale and marketing
	The Mango value chain in India operates on a large network of market intermediaries
Who act as a key link between the farmers and the market including processors. The
lockdown has disrupted the supply chain of Mango from farm to consumer because of
the restrictions on transport and travel,
finance, hamal (market level labour) and
disrupted the market systems. While
the entire supply chain is reeling under
pressure, it is market intermediaries and
farmers who are bearing the brunt of
such disruptions and are staring at huge
losses. Due to the pandemic, operations
in APMC run markets (mandi) across
the country have been stopped. As
an alternative, authorities in cities like
Nagpur and Mumbai have promoted
smaller and sporadic markets but they
are inefficient and largely ineffective
due to high fragmentation having little
communication and coordination amongst
themselves. Crippling of carton and
packing material industry is also affecting
product from to the market because
mango being a sensitive and perishable
fruit require adequate precautions
during handling. Currently, farmers
across Karnataka and Andhra Pradesh
Mangoes from South India
generally have major demand
in North India because of
early harvest in South India.
While the season this year is
already late due to weather
vagaries, the demand has
dropped significantly due to the
pandemic. Apart from labour
and transportation issues faced
by farmers, consumption of
mangoes this year has reduced
drastically since people are
not coming out of their houses
to buy mangoes. Markets are
closed and traders are not
buying. Alternate channels like
FPOs hasn’t been able to fully
bridge this huge gap yet.
Naveen Kumar V, Founder and MD, Napanta.
5
APEDA
are struggling to sell their already
harvested produce even at meagre
rates. Coordination between
stakeholders like transporters,
insurance providers, waybill issuing
authorities, labourers engaged
in packing and loading mangoes
etc. was missing which resulted
in problems in goods movement.
Sealing of state borders made
matters worse especially for
perishable products like Mango.
D.	Processing and Exports
	 India is a major exporter of mango
pulp, shipping 1.05 Lakh MT of
mango pulp during 2018-19. India’s
export of fresh and dried mangoes
constituted around 49180 MT
during 2017-185
. Middle eastern
countries, US, UK, Australia, and
Singapore are the major importers
of Indian mango. This is expected to
be disrupted largely because of the
pandemic and the lockdown.
Mango orchards in Andhra
Pradesh’s Mango cluster in Krishna
and nearby districts is spread
across 1.25 lakh hectares. 60-
70% of the mango here is going
to be harvested in May with little
marketing support. The major
markets of Mango are in urban
India, particularly in metros cities
like Mumbai, Kolkata, Delhi,
Hyderabad, Bangalore etc. All
these locations are in ‘Red zone’
now with major packaging,
transporting, sorting, grading
hubs, terminal markets of Mango
closed.. Additionally, important
services facilitating marketing of
Mangoes like insurance, waybill
and challans issuing authorities,
state permits etc. are all non-
functional or disoriented now.
Srinivas Chekkuri, Gramodaya Trust,
Andhra Pradesh
	 Almost 250 Mango processing units in Navsari and Surat in Gujarat are facing up to 70%
reduction in mango supply as traders from Uttar Pradesh are not able to supply mangoes
this year. The bulk of mango export happens during May. However, fear of restrictions
on export has led to reduced demand from exporters and processors. This may cause
export grade fruits to be channelized in the domestic markets and will require adequate
strategies to handle the excess supply.
4.	Institutional support for
Mango supply chain during
Covid-19
	 Organizations like Central Institute of
Sub Tropical Horticulture has initiated
digital communication with farmers to
disseminate critical extension related
information. However, using such
information for crop management
remained an unsurmountable problem
for the farmers in absence of inputs and
labour.
	 Some Agri-marketing boards like
Maharashtra State Agriculture Marketing
Board has initiated special online services
for consumers to purchase Mangoes from
farmers directly. Karnataka has also taken
similar initiatives to supply mangoes.
While reach of such initiatives is limited. it
has been able to benefit some producers
and consumers.
	 In Ratnagiri district (one of the
production hubs of alphonso mangoes)
of Maharashtra, farmers have started
door to door service for selling mangoes.
There are also few instances from South
India wherein FPOs are facilitating
communication using digital platforms to
connect farmers with consumers for direct
marketing of mango, including facilitation
by Agri-tech start-ups. Few FPOs have
started direct marketing of mangoes
including some corporate supplies.
However, majority of the FPOs reported
shortage of funds, inability to mobilize
large number of farmers and inadequate
market linkages preventing them to
launch direct marketing of mango.
Ecociate Consultants Private Limited
B-160, Sector 51, NOIDA-201301, UP, India.
www.ecociateconsultants.com
email: admin@ecociate.com

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Impact of Coved19 on Mango Crop in India

  • 2. The impact of COVID-19 on Indian Agriculture is widespread across various crops. Mango season coincides with the pandemic period and has far reaching consequences as well. 1. Importance of Mango in Indian context Mango is the National fruit of India, imbibed deeply in Indian culture and traditions. India is the largest producer of Mangoes in the world and produces around 21.8 million metric tonnes of Mango (2017-18) which is more than 40% of the global production. Current processing levels are only 2% of the total production and India witnesses 9.16% wastage (CIPHET:2015) in harvesting and post-harvest handling of Mangoes. 1 Horticulture Statistics division, Ministry of Agriculture and Farmer Welfare, Govt. of India 2 https://india.mongabay.com/2020/01/arrival-of-alphonso-mangoes-this-year-impacted-by-unexpected-weather/ Impact of Covid-19 on Indian Agriculture: Situational Assessment of Mango State Share in national production (2017-18)1 Peak Harvest season Uttar Pradesh 21 % June Andhra Pradesh 20 % April – May Telangana 5 % April – May Karnataka 8 % April – June Bihar 11 % June – July Gujarat 5 % May Maharashtra 3 % April – May Tamil Nadu 5 % April – May West Bengal 4 % June – July 2. Seasonality and dynamics of Mango in India Harvesting period for the king of fruits in India is staggered across the major production pockets in Uttar Pradesh, Andhra Pradesh and Telangana, Bihar, Karnataka etc. While the southern states supply mango to the domestic markets from March end, the northern and eastern states of Uttar Pradesh, Bihar and West Bengal see peak harvest from June onwards. Extended monsoon, cyclone and general change in weather pattern during second half of 2019 has adversely impacted production of Alphonso and other mango varieties in the Konkan region of Maharashtra2 . Flowering was delayed by 30 days or more in Andhra
  • 3. Almost 50% of our production this year has been reduced due to the lockdown where agri-inputs shops were closed, and we could not get access to pesticides in time. Marketing of the produce is also a concern this year since traders who come from Mumbai, Delhi, Maharashtra and other places have not turned up due to the pandemic. Om Shankar Dwivedi, Mango Farmer, Malihabagh, Uttar Pradesh 3 https://timesofindia.indiatimes.com/city/surat/mango-farmers-expect-bumper-crop-this-year/articleshow/73944774.cms# 4 https://economictimes.indiatimes.com/news/economy/agriculture/traders-concerned-over-advance-payments-made-to- farmers/articleshow/74947878.cms?from=mdr Pradesh and Telangana. As a result, mango production in this region was expected to be around 30 to 40 percent less compared to previous years and market arrivals were likely to be delayed till end of April or mid-May instead of mid-March arrivals. Production in Gujarat was expected to be better this year with high percentage of flowering3 , but cooler climate after Diwali has resulted in a late harvest. Thus, Mango arrivals in 2020 is delayed in major parts of the country. 3. Potential Impact of Covid-19 on Mango Emergence of Covid-19 in India has occurred during the mango harvesting period in Andhra Pradesh, Telangana, Maharashtra, and Karnataka. The nationwide lock down has brought all operations to a grinding halt. While Mango cultivators in these areas were already expecting low productions due to untimely rains and hailstorms, they are now likely to be severely impacted due to lack of access to markets. Covid-19 is adversely impacting the entire mango value chain affecting cultivation and distribution functions as indicated below: A. Crop Maintenance and Harvesting Timely & appropriate harvesting along with timely arrival of mango is vital to Mango, characterized by its seasonality and perishable nature. Labour shortage during March & April has affected harvesting, sorting, grading, packing functions in the states of Andhra Pradesh, Telangana, and Karnataka. In northern and eastern states, orchard maintenance including plant protection has been severely affected. Labour shortage is expected to worsen in the coming months thus may affect harvesting functions. This indicates reduced production, higher post-harvest losses and low quality of mangoes. B. Availability of Finance Mango orchard owners and farmers usually receive monetary advance from traders who seek an assured supply of mango. Traders and farmers across the country say that such advances have largely not been extended this year due to uncertainties arising out of Covid-19. This has resulted in severe cash crunch at the end of the farmer resulting in an unprecedented insecurity. Wherever such advances had been made prior to the lockdown, the risk of losing the advances are high due to operational problems faced during the lockdown4 . While it was reported that in some cases, advance of around
  • 4. 10% was provided by traders to large farmers in Uttar Pradesh, these traders have not arranged to lift the produce from the farmers. Therefore, farmers are stuck with unsold produce and traders stare at monetary losses and business stagnation. It will be difficult for both parties to make good the losses. C. Sale and marketing The Mango value chain in India operates on a large network of market intermediaries Who act as a key link between the farmers and the market including processors. The lockdown has disrupted the supply chain of Mango from farm to consumer because of the restrictions on transport and travel, finance, hamal (market level labour) and disrupted the market systems. While the entire supply chain is reeling under pressure, it is market intermediaries and farmers who are bearing the brunt of such disruptions and are staring at huge losses. Due to the pandemic, operations in APMC run markets (mandi) across the country have been stopped. As an alternative, authorities in cities like Nagpur and Mumbai have promoted smaller and sporadic markets but they are inefficient and largely ineffective due to high fragmentation having little communication and coordination amongst themselves. Crippling of carton and packing material industry is also affecting product from to the market because mango being a sensitive and perishable fruit require adequate precautions during handling. Currently, farmers across Karnataka and Andhra Pradesh Mangoes from South India generally have major demand in North India because of early harvest in South India. While the season this year is already late due to weather vagaries, the demand has dropped significantly due to the pandemic. Apart from labour and transportation issues faced by farmers, consumption of mangoes this year has reduced drastically since people are not coming out of their houses to buy mangoes. Markets are closed and traders are not buying. Alternate channels like FPOs hasn’t been able to fully bridge this huge gap yet. Naveen Kumar V, Founder and MD, Napanta.
  • 5. 5 APEDA are struggling to sell their already harvested produce even at meagre rates. Coordination between stakeholders like transporters, insurance providers, waybill issuing authorities, labourers engaged in packing and loading mangoes etc. was missing which resulted in problems in goods movement. Sealing of state borders made matters worse especially for perishable products like Mango. D. Processing and Exports India is a major exporter of mango pulp, shipping 1.05 Lakh MT of mango pulp during 2018-19. India’s export of fresh and dried mangoes constituted around 49180 MT during 2017-185 . Middle eastern countries, US, UK, Australia, and Singapore are the major importers of Indian mango. This is expected to be disrupted largely because of the pandemic and the lockdown. Mango orchards in Andhra Pradesh’s Mango cluster in Krishna and nearby districts is spread across 1.25 lakh hectares. 60- 70% of the mango here is going to be harvested in May with little marketing support. The major markets of Mango are in urban India, particularly in metros cities like Mumbai, Kolkata, Delhi, Hyderabad, Bangalore etc. All these locations are in ‘Red zone’ now with major packaging, transporting, sorting, grading hubs, terminal markets of Mango closed.. Additionally, important services facilitating marketing of Mangoes like insurance, waybill and challans issuing authorities, state permits etc. are all non- functional or disoriented now. Srinivas Chekkuri, Gramodaya Trust, Andhra Pradesh Almost 250 Mango processing units in Navsari and Surat in Gujarat are facing up to 70% reduction in mango supply as traders from Uttar Pradesh are not able to supply mangoes this year. The bulk of mango export happens during May. However, fear of restrictions on export has led to reduced demand from exporters and processors. This may cause export grade fruits to be channelized in the domestic markets and will require adequate strategies to handle the excess supply.
  • 6. 4. Institutional support for Mango supply chain during Covid-19 Organizations like Central Institute of Sub Tropical Horticulture has initiated digital communication with farmers to disseminate critical extension related information. However, using such information for crop management remained an unsurmountable problem for the farmers in absence of inputs and labour. Some Agri-marketing boards like Maharashtra State Agriculture Marketing Board has initiated special online services for consumers to purchase Mangoes from farmers directly. Karnataka has also taken similar initiatives to supply mangoes. While reach of such initiatives is limited. it has been able to benefit some producers and consumers. In Ratnagiri district (one of the production hubs of alphonso mangoes) of Maharashtra, farmers have started door to door service for selling mangoes. There are also few instances from South India wherein FPOs are facilitating communication using digital platforms to connect farmers with consumers for direct marketing of mango, including facilitation by Agri-tech start-ups. Few FPOs have started direct marketing of mangoes including some corporate supplies. However, majority of the FPOs reported shortage of funds, inability to mobilize large number of farmers and inadequate market linkages preventing them to launch direct marketing of mango. Ecociate Consultants Private Limited B-160, Sector 51, NOIDA-201301, UP, India. www.ecociateconsultants.com email: admin@ecociate.com