Media Company Case Study Task 1 Understand the structureand ownership of the media sector Danny Watt
Disney company Learners will choose a media company, (from a given list) and produce a 1000 word case-study on that company. Choose from, Disney, Apple, Sony (& SyCo), News Corporation, Google Start by telling me what media sector it belongs to. What products it produces (cross-media?)
Who owns the company? The company was founded by Walt and Roy Disney on October 16, 1923 as the Disney brothers cartoon studio. However the name was changed to its current name in 1986. Today the company is owned by millions of different shareholders however the current CEO od the company is Robert Iger. The Walt Disney company owns ABC television groups like ABC, ESPN, Disney channel soapnet ABC, ABC Family, ABC Kids, Walt Disney Distribution, Walt Disney Motion Pictures Group, Disney Channel, ESPN, Jetix, Walt Disney Studios, Walt Disney Parks and Resorts, Walt Disney Television Animation, Walt Disney Records, Walt Disney Pictures, Touchstone Pictures, Miramax Films, ABC Studios, Playhouse Disney, Disney Consumer Products, Pixar, Soapnet, Disney Interactive Studios, Muppets Holding Company, Disney Store, Toon Disney, New Horizon Interactive, and Hollywood Records also owns Disney Cruise which they have their own a private island called castaway cay. They also have their own radio station network called radio Disney which is distributed in Canada, Nicaragua, Mexico, Argentina and of course United States.
How is it organized? The Disney company is both horizontally integrated and vertically integrated making them a transindustrial media company. This is because as well as being a vertical integrated company Disney participate in horizontal mergers with other companies to help them corner a specific market. An example of this is when ABCs merger with the Walt Disney Company enabled ABC to cross-promote and re-air Disney Channels cable programming on its broadcasting channel. Shows like "Hannah Montana" can air once on the Disney Channel and earn more revenue for the same parent company when rerun on ABC. This type of organisation allows Disney company to earn more income and to become a dominate company in the market while at the same time continue to have their own companies make sure they get all their normal income.
Who are the competitors? As Disney distribute everything from action films to childrens films, to TV shows they have a lot of competitors. However their most notable and worthy competition is DreamWorks studios as they distribute the next best products. This impacts production and distribution by making Disney always to trying to keep on top of everyone else, into making the produce better products and distribute it in the most popular ways.
Who are the customers? Disneys customers are most of the general public. The company is so large with so many co-company’s that they end up producing a huge number of products every year. The demographics of this company are both genders and all ages, however the younger audience are targeted more. The socio economic group is also aimed mostly at children.
What changes in theorganizational structure havehappened? Disney company have never had a major change to their organizational structure, in fact the only noticeable change is that the company is expanding in size. An example of this is that Disney recently purchased the company Lucas Arts.
Has Disney had anycontroversies? Disney company has had no major controversies since the company was founded.