Marketing and Management Majors in Consumer Tech Industry

Marketing Major, Management Major
CONSUMER TECHNOLOGY INDUSTRY JANELLE IRONS MARKETING MAJOR,
MANAGEMENT MAJOR Z23154652 GLOBAL STRATEGY AND POLICY MAN4720
PROFESSOR HARRY SCHWARTZ SEPTEMBER 30, 2014 POWER OF THE BUYER HIGH
Many of the products in this industry aren't much differentiated. "Buyer switching costs are low, and
it is generally quite difficult for the players to differentiate themselves because, as a rule, the
products players stock are purchased from the same manufacturers. Players therefore compete on
service, and only very rarely on product." (MarketLine Industry Profile) There are a lot of alternate
suppliers because the products are pretty standard so the user doesn't have a defining feature to cling
to, making it hard for the supplier to charge any price without repercussions. In Business to Business
the buyer has power because there is a variety of other suppliers that make computer chips or
rechargeable batteries for less. In the phone category, the biggest difference is in operating system
(iOS, Android, Microsoft) pushing the supplying industry to make a phone with an operating system
that is user–friendly, or the buyer will look elsewhere. Buyer income also plays a role. Consumers
with a low income are very sensitive to price changes and will often look around in great detail
before deciding on a product. The decision is less about features and uniqueness but based more on
price. Phone shoppers often sacrifice features for price. "A new gadget is not exactly a
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DVD v. VCR Essay
DVD v. VCR
Ever since the first motion picture was introduced, the world has grown a humongous appetite for
more movies. Through technology, humans have made incredible advancements in the motion
picture field. Today, there are only two standards when it comes to recording and replaying a motion
picture for the common person: Digital Video Disc (DVD) and Video Cassette Recorder (VCR).
Each allows for easy access to both movies as well as the necessary players. The two types of media
have both subtle and obvious differences, ranging from picture quality to ease of use. The
differences and similarities can bewilder a person with little knowledge of the two medias. Though
it may not be number one for recording and can be more ... Show more content on Helpwriting.net
...
The only problem with DVD players is that most of them are just that; DVD players which cannot
record. There are a few home audio recorders but they are all over the range of the common user,
usually exceeding 1000 dollars. There are DVD recorders for the computer which cost, at minimum,
500 dollars for the cheapest model. Along with this is cost of a empty DVD on which to record the
movie. These are equal, if not more, to the price of a movie on DVD bought in the store. This means
recording a movie onto a blank DVD (for archival purposes only, of course) is not cost effective. On
the VCR, it can be quite cost effective. Blank cassettes are only a couple of dollars and can be found
anywhere. As well, every VCR bought can usually record.
What puts the DVD over the top in quality is the picture and the sound. The picture of a DVD
produces 720 lines of resolution versus a VCR producing only 220. The DVDs picture is almost four
times better than a VCR. This is made possible because the picture is read in digital format from a
DVD and in analog format from a VCR. This also makes the Dolby Digital sound possible on a
DVD. Dolby Digital is one step above the previous Dolby Surround, adding one more independent
channel to the home theatre. Of course, both of these are only available with capable sound systems
to match the video.
Maintenance, care, and storage are always important

Circuit City Failure Essay
There are two main causes of the failure of Circuit City: First, the company was too goal–oriented
and aggressive on winning the sales. According to the approach that the company used, Circuit City
opened a number of large stores at once in the same region, which definitely creates cannibalization.
It pushed so hard on the sale ignored the internal competition between each store. Also, consumers
were tired about the heavy advertising and found Best Buy more comfortable and friendly to shop
with. As a result, Circuit City's 600 stores posted an annual loss of $89.3 million by the end of 2003.
Second, the company did not stop and think about how to regain its market, but quickly fell into the
flat–screen price war without clear positioning. It did not realize that nearly 44 percent of its
revenues came from TV sales, and if they did not pay enough attention and carefully make decisions
on this product, the company would be so to eroding margins! Circuit City focused too much on the
sales and paid no attention on analyzing, predicting, and reacting to the market change. Therefore,
when the sale dropped, it had to lowered the price as other competitors did, and resulted by a huge
loss on profit.
Attractiveness: ... Show more content on Helpwriting.net ...
Any retailers without loyalty buyers will quickly fail. Therefore, attracting more potential
customers, acquiring more new customers, and maintain more loyal customers will help a company
success in the high competing industry. Also, if retailers can get the suppliers with lower price or
better quality product, the more likely a retailer could win in the industry. Since there are only
limited number of suppliers in the industry and the merchant they supply account for a larger part of
the retailer's sales. All of the retailers are competing for the

When Best Buy, the leading American consumer electronics...
When Best Buy, the leading American consumer electronics retailer planned to expand its operations
outside the United States in December 2000, they earmarked Canada as the first foreign country for
its international expansion strategy. The choice was mainly driven by the fact that Canada was its
closest neighbor with a retail market that was largely similar to the domestic United States market,
which Best Buy had already dominated. The Canadian consumer electronic retail market was largely
fragmented, with the dominant force being future shop which had 15% of the market share. The
original expansion strategy for Best Buy was to enter the Canadian market and directly compete
with future shop as well as the other market players for a piece ... Show more content on
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Rebranding the Future Shop franchises would be a lengthy and costly process.
Future shop already had brand recognition as well as brand loyalty in Canada
Best Buy had already committed itself to a number of property leases before the merger.
The business risks that accompanied the move included the fear that the two competing brands, now
subsidiaries of the same company, would cannibalize each other's sales, thus splitting the profits.
Also, there were concerns that the duplication of roles that would result from each company having
its own distinct management structure would increase operational costs, minimizing overall
profitability. Another fear was that there would be diminished brand awareness for both brands as
consumers would treat the two retailers as one company, thus benefiting the competition (Laurent,
Lambkin 803).
However, the strategy proved successful. This was largely because the two retailers had their own
separate operational structure and style that attracted different market segments (Bala, Lorange 4–
11), which avoided sales cannibalization between them.
Within the first year, positive results were already being seen; a case in point that proved the
strategy was successful was in Mississauga where the sales revenue only dropped by $2 million
from $40 million to $38 million while a Best Buy outlet just across the street recorded $30 million
in sales (Chandrasekhar.5)
From this market experiment in Canada, Best Buy learnt that

Innovation and Design Strategy
Samsung Electronics: Innovation and Design Strategy Introduction: The case study commences with
the integration of innovative design and brand management by Samsung Electronics which started a
new trend in the electronics industry. As discussed in the case, initially Samsung was not much
popular and lacked design identity but later it relocated itself by: * Improvement in the product
development processes * Increasing their investments in R&D and product design i.e.
R&D globalization. * By adopting right innovation strategies. * By mastering the less tangible,
more intuitive qualities of superior design. * By diversification of products and step by step or
continual improvement. * Implementing Global ... Show more content on Helpwriting.net ...
* Co–operation between the business partners throughout the supply chain * Firms ability in
exploring end penetrating into the new markets * Speed of innovation and product development.
Along with this Samsung also increased the investments in their R&D centers. After doing the
trend analysis for the Exhibit 3 which shows the Samsung R&D budget and percentage sales,
We arrive at the conclusion that the Samsung's R&D budget increased till the year 2007
linearly. But there is decline in the percentage of sales in the year 2007, which suggests that the
Samsung will need to rethink this strategy. There is an urgent need to optimize the cost related to
Samsung's R&D expenditure to prevent the decline of sales in future. Samsung globalized their
R&D network worldwide to develop technologies which can be commercialized in the future.
Basically the main idea behind the globalization of R&D network is to: * Focus on innovation
and generating new products for global market. * There is a huge scope of product improvement. *
This provides an access to the emerging markets. * Leverages the market opportunity for the firm.
User– Centric Design Philosophy Samsung's philosophy was to strike the balance between the
reasons and feelings. This was done by them with the rationalization of the design of product by
using geometric and technological parameters and enhancing the

Case Study: Panasonic Corporation
Panasonic Corporation
1.0 Introduction Panasonic Corporation is a worldwide Japanese electronics corporation with their
headquarters located at Kadoma, Osaka, Japan. In March 13, 1918, Konosuke Matsushita founded
Panasonic. Panasonic's philosophy is to create a better life and a better world through their wide area
of businesses that include consumer electronics, housing, automotive, devices and business–to–
business solutions.
2.0 Financial Performance For the fiscal year 2013, Panasonic faced a net loss of 754.25 billion yen
(Panasonic Corporation, 2013). They achieved net sales of 7303.05 billion yen, however they
experienced a downfall in the sales for consumer electronic products. In the AVC networks segment,
there was a 20% decrease in sales from 1713.5 billion yen to ... Show more content on
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The reasoning for this is owing to the usage of the same marketing strategy for several markets
which is not effective because of the different market and products sold. For instance, Panasonic's
target market in the automotive industry are other businesses because they mostly deal with
Business–to–Business solutions whereas in the consumer electronic industry, their target market are
consumers. Thus individual market strategies need to be adopted to target these separate industries
specifically. According to (ResearchInChina, 2013), Panasonic captured the highest revenue in the
Automotive Infotainment industry, a subdivision of the Automotive industry, in the year 2012 and
2013. (Kindly refer to Appendix 1). On the other hand, Panasonic has fell short in securing itself a
Top 10 position in the Global Television market share (Einhorn, 2014). (Kindly refer to Appendix
2). This statistic further supports the significance that Panasonic has failed to come up with distinct
strategic marketing plans to create brand awareness towards achieving the company's strategic

Consumer Marketing and Branding Strategies
University of Phoenix
MKT/GM571
Robert Kolber
August 2, 2010
Overview
The consumer electronics industry has undergone a major entertainment shift with the advent of the
3 dimension high definition television (3D HDTV). The technology has advanced to the point in
which consumer demand for 3D television has become profitable from a global marketing view. The
Chinese economy appears poised to take advantage of the latest developments in the consumer
electronics industry. The United States is a market in which the demand for the latest consumer
electronic trends is quite strong. How China markets and brands its version of the 3D HDTV will ...
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The majority religion in the country is Christian although, when reviewed there are a multitude of
religions practiced because of the entire population's cultural diversity. Nearly the entire population
is literate and educated with a 99% literacy rate.
Identification of Selected Product or Service Trailers or advertisements for movies in 3D are shown
increasingly at movie theaters. No longer are surround sound and high definition sufficient for
sophisticated viewers. With the advent of new technology and new ways to film shows and movies,
television makers are looking at ways to improve the viewing experience. Enter the 3D HDTV set,
which retails anywhere from $1,500 to $8,000 with battery– operated 3D glasses that cost around
$200. Such an investment in technology is not for the faint of heart, manufacturers are banking on
real television and movie enthusiasts. International research firm, Parks Associates, believes that by
2014, 80% of the TVs sold in the United States will be 3D ready. At the moment content seems to be
the biggest issue for HD retailers. Not enough content is available to viewers, but Parks Associates
claim that 48% of households are willing to pay for the content, provided that they have access to
the right types of content, including movies and TV shows (Interestalert, 2008). ESPN 3D broadcast
of the 2010 World Cup brought a tremendous awareness of the technology and

Videocone Marketing Strategy
VIDEOCON
Introduction
Videocon is a company that was floated by Nandalaji Dhoot in 1986 to launch India's first
superlative colour television in a collaboration with Toshiba Corporation Japan, has now claimed to
be a $2.5 billion conglomerate (in market capitalisation). The company has two core activities,
which include the manufacturing, assembly, marketing and distribution of consumer electronics and
home appliances, and exploration and production of oil and gas. The company presently has seven
operating business divisions, in which major divisions are consumer electronics, home appliances,
components, etc. Videocon has clearly been at the forefront in delivering low end products and
innovative technologies to become a global player. ... Show more content on Helpwriting.net ...
�� The Cost and interest rates continues to be the key issues that are likely to shape the growth
rates of the Industry. Inflation linked increases in the other expense, including wages and increasing
advertising expenditure only add further to the situation.
OUTLOOK
�� The consumer electronics sector is undergoing a major transformation. The analog
technologies are giving way to digital technologies. Digitalization in turn is leading to convergence
of consumer, computer, communication, broadcast cable technologies and the contents. A digital
signal can be far more easily processed than an analog one. The company is planning to tap this.
�� The Company has adopted the best and the most sophisticated technology to suit Indian needs.
The company as a part of global diversification has been planning international forays in advanced
and alternate technologies like Flat Panel Displays
�� The Company as a part of reducing manufacturing cost of products as also to strengthen the
bottomline, has decided to adopt the policy of becoming "backbone provider" to the industry
through focusing on various components.
RISKS AND CONCERNS
�� The markets for consumer electronics products and household appliances are highly
competitive and the Company has experienced pressure on its prices and margins. The Company
expects that technological advances

Courts Strategy
1. Business Overview Courts PLC began expanding in the 1960s and had outlets in more than 9
countries. Courts was first established in Singapore in 1974 and in Malaysia 13 years later. In the
early 2000s we saw the bankruptcy of Courts PLC where subsidiaries were sold to investors to repay
the debts. Courts Asia Limited (Courts) was later independently formed and it is now a leading
retailer in Southeast Asia for Furniture, Electrical Appliances and IT Products. Courts Asia is
predominantly understood to be a retailer of home appliances and IT products. But unlike normal
retailers which earns a profit by simply selling technological products in its stores, Courts Asia's
income stream is markedly different as they focuses on ... Show more content on Helpwriting.net ...
Table 4 Table 3 GBN Brand Shares of Home Furnishings: % Value 2010–2014% retail value rsp |
2010 | 2011 | 2012 | 2013 | 2014 | | | | | | | Ikano Pte Ltd | 10.7 | 11.8 | 11.6 | 11.5 | 11.5 | Courts Asia
Ltd | – |

Essay about Digital Home Convergence
Digital Home Convergence
Overview
As technology and entertainment converge inside the home, major players in various industries are
taking different strategies in planning for the future. The concept of the "digital home" will likely
take one of two forms: a closed wired entertainment network (PVRs, OnDemand) or an open
wireless data network (web, email, VOIP, IPTV). The closed model is already being offered in many
homes across the country, but as technology advances, the open model will become the standard. It
is important to understand how both technology and entertainment are companies are strategizing to
control the "digital home".
Based on research in this report, it appears that four things are likely to occur. First, ... Show more
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Microsoft
Microsoft is taking several approaches to its "digital home" strategy. The first thing it did was to
release the Media PC Center in 2002. HP was the first to build a PC set–top box to run this software.
Other hardware companies have been working to make the box look more like a television
companion than a PC. Microsoft's goal is to train consumers to consider buying a PC set–top box
when they are upgrading their entertainment system. The current problem with this strategy is that
the boxes are priced too high ($1900). In addition, Microsoft is going to incur significant pioneering
costs in creating a market for these new "entertainment PCs".
In the event that this set–top PC does not become the standard, Microsoft is also creating strategic
alliances with other hardware and broadband companies. They are developing software for Comcast
PVRs and LG DVD recorders. They will receive $400M from SBC for the use of Microsoft TV
Internet Protocol Television Edition. Basically, they are placing bets hoping that one system will
standardize. In the words of a marketing manager at Microsoft, "There is no one size fits all choice".
Apple
Apple is currently repositioning itself as a media software and consumer electronics company due to
the success of iTunes and the iPod. They were the first company to develop a successful synergy
between consumer electronics and media delivery software. It is not unrealistic to expect some form
of this strategy to

Essay about Collaborative Marketing Plan
Collaborative Marketing Plan Sony Corporation Group 3 Collaborative Marketing Plan Sony
Corporation Table of Contents 1. Executive Summary 2 2. Company Description 2 3. Strategic
Focus and Plan 3 Mission Goals Core Competency and Sustainable Competitive Advantage 4.
Situation Analysis 5 SWOT Analysis Industry Analysis Competitor Analysis Company Analysis
Customer Analysis 5. Market–Product Focus 10 Marketing and Product Objectives Target Markets
Points of Difference Positioning 6. Marketing Program 11 Product Strategy Price Strategy
Promotion Strategy Place Strategy 7. Financial Data and Projections 16 Past Sales Revenue Five–
Year Projections 1. Executive Summary Sony ... Show more content on Helpwriting.net ...
In addition to electronics, Sony Corporation is an entertainment company that pioneers in motion
pictures, music, and financial services. Many subsidiary companies exist under Sony Corporation
including Sony Electronics Inc. which is the largest component of Sony Corporation of America.
Sony Electronics Inc. is headquartered in San Diego, CA and is the holding company for Sony's
U.S. based electronics and entertainment businesses. Sony Electronics is currently in the process of
developing a new product called Tracker Stickers and is very excited about the future success of
these innovative, high–quality products. 3. Strategic Focus and Plan Mission Sony has the vision to
lead the AV/IT industry by providing the most cutting edge innovations in all emerging and existing
markets. Sony prides itself in leading the industry as a benchmark setter for research and
development, while providing products at the most economical price for consumers. Part of the
mission and vision of Sony is to dominate the market by streamlining its global operations in order
to reduce costs, increase efficiency and maximize profits for the shareholders. The new
comprehensive marketing and management strategy will focus on five main initiatives in order to
achieve Sony's mission to be the leader in the technology industry and provide the most return for
both customers and stakeholders. The five initiatives focus on aggressively strengthening Sony's
core

The Woes of Extended Warranties Essay
The Woes of Extended Warranties
An extended warranty may be purchased at the time you buy your electronic device or appliance; it
may also be possible to purchase one much further along in your ownership experience. If you're the
type who likes to be prepared for all eventualities, an extended warranty may be just what you're
looking for. Bearing in mind the ever–increasing cost of electronics repairs, these contracts can
make a lot of sense.
The purpose of this paper is to delve into consumers' viewpoints on extended warranties. The topic
will be further analyzed by studying the extended warranties offered by Future Shop and
RadioShack. Then, a few consumer interviews will be presented ... Show more content on
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Background Information on RadioShack
Radio shack on the other hand was established in 1919 in Fort Worth, Texas. Two brothers,
Theodore and Milton Deutschmann, opened the first retail store in the heart of downtown Boston.
RadioShack has formed strategic alliances with some of the best known and most trusted brands in
the consumer electronics and computer industries – including Compaq, RCA, Sprint and Verizon
Wireless. They have positioned themselves for consistent and sustained growth. In just over five
years, RadioShack has essentially "reinvented" itself into an innovative company that is, with each
passing year, moving further from a traditional retailer to a leading–edge growth company.
Benefits of Purchasing Extended Warranties
1) Offer peace of mind
2) Allow repairs to be made when one needs them.
3) Most include a replacement good if there are no available parts for repair in shop.
4) Protect against the rising cost of repairs.
5) Added resale value– most is transferable.
1) Allows repairs to be made in accordance with level of coverage.

2) Ensures consumer goods are always in best possible mechanical condition.
Major Drawback of Purchasing

Circuit City Business Failure
Circuit City was first established in 1949 under the name of Wards Company in Richmond, Virginia
by Sam Wurtzel. What started out as a little storefront would later flourish into a national chain of
superstores retailing electronics and appliances. Interesting enough, this retail giant would
eventually close its doors and become known to many as one of American retailing's great failures
(Romero, 2013, p. 31). The thought that this small Richmond–based retailer would soon become a
great success only to later end up as one of America's great retail failure. Wurtzel was an
entrepreneur from New York. He was on his way to North Carolina on vacation, when he stopped in
Richmond, Virginia to get a haircut. During a conversation between Wurtzel and the barber, he was
told that the first television station had just opened less than a year ago in Richmond. Wurtzel, being
an entrepreneur that he was, saw this as a great opportunity. During this time, there ... Show more
Later, Wurtzel decided to expand the business into discount stores (Romero, 2013, p. 31). Business
was flourishing for Wards, that in 1961 the company decided to expand its business even further by
adding discount stores. But, in 1975, taking on expansion too quickly almost caused the company to
file bankruptcy. To prevent going bankrupt, the company decided to scale back on the number of
unprofitable outlets by closing or selling them. Then in the late 70's the business began to make a
comeback. It grew rapidly so much so that the company had fifty–three superstore by 1983 and
thirty–seven smaller electronic stores (Romero, 2013, p. 32). According to Hart, Matulich,
Rubinsak, Sheffer, Vann, and Vidalon (2012), "In 1984, Wards changed its corporate name to Circuit
City Stores, Inc. and became publicly traded on the New York Stock Exchange" (p.

Dexit Analysis
Situation Analysis
Marketing Analysis:
Dexit's objective was to launch a wireless payment system as the standard payment method for
small dollar amount retail transactions in the Canadian Market.
Company has strong investment financing behind it in the form of two large Canadian banking
firms.
Fast 3 second transactions via RFID would create simple convenient transactions that could be
tracked easily by consumers.
Environment:
"Big 6" Banks controlled the Canadian industry Current market via issuing Credit and Debit cards
and the corresponding retail processing systems.
Canadian shoppers were routine users of electronic payment methods
Customers were satisfied with the credit and debit payment methods and viewed ... Show more
All customers in the high volume geographic area mentioned
Particularly merchants who survive on high volume, low dollar amount transactions
All merchants in the Toronto, Montreal and Vancouver areas
Cash only businesses in the 3 high volume geographic areas previously mentioned
Pricing Strategy:
Charge the merchants for the hardware
Charge a transaction fee to the merchant
Charge a transaction fee to the consumer
Product Launch:
Canada
Justification and Implementation:
Dexit should target all merchants that accept Debit and Credit transactions in the geographic areas in
which electronic usage is most prevalent. The culture of using electronic payment is already
established in Canada and RFID will be more readily accepted in the areas where the most
electronic payments occur. In areas outside of the three metropolitan locations mention, Dexit
should target younger consumers who will be more willing to enroll and replenish the accounts via
the internet. All consumers who engage in high frequency low dollar amount transactions should be

targeted as well because the premise of the technology is ultimately to find a safer, faster alternative
to

Best Buy: Largest Consumer Electronics Retailer
Best buy is one of the largest consumer electronics retailers in the world. Despite the long
experience and high brand recognition, the company faced a decline in its financial performance.
Best Buy used to compete with Circuit City, a consumer electronics company that using a big–box
store format from 1984 until 2012. After Circuit City dismissed, Best Buy was competing with
Walmart, Amazon.com, Apple and Target. The competition in the industry is very intense due to the
limited suppliers and fast updating speed of the electronic products. With the product life cycle has
grown increasingly shorter as the more and more advanced technology was invented and the price–
matching strategy that commonly used by most of the retailers, a company must ... Show more
First, the company should understand that bricks–and–mortar stores still matters and maintain its
strategy for those stores, because customers are able to receive the product immediately, make
connections with store employees and some people perceive in–store shopping as a social activity,
which is an experience that cannot be replicated online. Second, moving online will be a millstone
that could help Best Buy to have cost savings on rent, utilities, as well as storefront advertising and
stocking merchandise. Customers will also appreciate the online stores for its convenience and
efficiency. Therefore, putting more attention on the ecommerce as well as the social media platforms
would definitely help the company to generate more margins and better compete against its
competitors. Third, leaning from Circuit City, Best Buy should position itself more carefully. It is
obvious that a company cannot fulfill the needs of all of the customers out there, because different
customers have different needs. As a result, once the company has a position of itself and its
customers precisely, it should have a constant strategies and have a stable development in the

The External Environment Of Walmart
There are 7 segment of the external environment that the firms need to understand and analyse
which are demographic, economic, political or legal, sociocultural, technological, global and
sustainable physical environment. However, some of the firms fail to understand the importance of
external environment. This situation happen because they do not understand the external
environment will bring an impact on them as a whole. They consider that concentrating on the
internal is taken for granted. It is because they feel comfortable with leading and managing what is
happening right now. The example of firms that did not understand their external environment is
Walmart. Walmart violates the Clean Water Act and at the same time it damages the environment.
Therefore, Walmart had to pay a fine of $81 million. If the firm failure to understand the external ...
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If the power of the supplier is strong, it can give the pressure to the buyers by raising the prices,
lowering quality of the product and reducing product supply. In the meantime, the industry become
more competitive and profit potential of the buyer decline. However, if the power of the supply is
weak and the buyer's mercy in terms of quality and price, thus the competitiveness of the industry
decline and the profit potential of the buyer increases.
Furthermore, the bargaining power of the buyers will influence the ability of the seller to achieve
profitability. If the power of the buyer is strong, it can give the pressure to the seller by lowering the
prices, increase the quality of the product and also offers services to the buyer. Therefore, the
industry become more competitive and profit potential of seller decline. On the other hand, if the
power of the buyers is weak, seller's mercy in terms of quality and price, thus the competitiveness of
the industry decline and the profit potential of the seller

Philips vs Matsushita
N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer
electronics companies in the world. Their success was based on two contrasting strategies –
diversification of worldwide portfolio and local responsiveness for Philips, and high centralization
and mass production for Matsushita. Royal Philips Electronics of the Netherlands began as a small
light–bulb factory in Holland, and by the turn of the century, was one of the largest producers in
Europe. One–product focus made Philips a leader in industrial research which stimulated product
innovation. Consequently, product line was broadened significantly and the flow of exciting new
products and ideas continued through the years. Limited domestic ... Show more content on
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By the 1990s Philips 's functional capabilities were unable to meet the Japanese competition. Its
technical capabilities had been weakened by the failure of its attempt to commercialize a new video
product on its own, the CD–interactive (CD–i). Philips could no longer commercialize major new
consumer electronics products. The Japanese first–movers and followers completely dominated
electronics market worldwide. By then only Japanese companies had the integrated technical and
functional capabilities required to commercialize products of new technologies.
By the end on the twentieth century Matsushita Electric became a large diversified industrial group.
Yet it faced severe financial troubles and became a takeover target. In 2000, new CEO Nakamura
reorganized management and placed the company 's 30 divisions into four distinct groups with
centralized research and development. With Matsushita in charge of R&D allocation, it was able to
direct more funds to key growth areas. Other reorganization actions were undertaken to improve
Matsushita position, by nothing turned the situation around. Philips also carried out a major
restructuring program trying to return it to a healthy footing, simplifying its structure and reducing
the number of business areas, but failed. The root to both companies’ misfortune was the
change in

Advantages Of Porter Diamond
Dunning (1977) states that the decisions on entry mode decisions are determined by the composition
of three sets of advantages – ownership advantages, internalization advantages and location
advantages. If a firm possesses the more OLI advantages, the greater the propensity of adopting an
entry mode with a high control level such as wholly owned ventures, the outcomes shown in the
figure below. Stopford, John M.; Susan Strange; John S. Henley (1991) state that the eclectic
paradigm contrasts a country's resource endowment and geographical position (providing locational
advantages) with firms resources (ownership advantages), the four outcomes shown in the figure 2
below. If the firms possess competitive advantages and higher in the transport costs than foreign
locations , the firms therefore make a FDI abroad in order to save the transportation costs. But if the
country has locational advantages, strong local firms are more ... Show more content on
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Porter ,1990), nations are most likely to succeed in industries where the national 'diamond' is the
most favorable. The diamond has four interrelated components: (1) factor conditions, (2) demand
conditions, (3) related and supporting industries, and (4) firm strategy, structure, and rivalry, and two
exogenous parameters (1) government and (2) chance, as shown below. Figure 5. Porter Diamond
(Traill, Bruce; Eamonn Pitts,1998) However, Rugman and D'Cruz. (Moon, H.C., Rugman, A.M.,
&Verbeke, A. ,1995) argues that this model fails to include the effects of multinational activities
which has led the people to underestimate the potential of certain nation's economy. Similarly ,
Moon, H.C. A (1994) argues that Porter's methodology does not take into account the organizational
complexities of true global operations by multinational firms. Therefore, the degree of the
applicability on the Porter's Diamond model is debatable. Case Study on Panasonic Business

The Boston Consulting Group ( Bcg )
Introduction
In 2009 The Boston Consulting Group (BCG) produced what is considered a standard on the Female
Economy. The report asserts that women control $20 Trillion USD in annual consumer spending and
that number could rise to $28 Trillion USD in the next five years. Their $13 Trillion USD earnings
could reach $18 Trillion USD in the same period. These figures were broadly supported by the
World Bank. They also make 88% of retail purchases, buy 53% of all stocks, 51% of all sports
equipment, 66% of all PC's, 51% of consumer electronics, 47% of hardware and home improvement
materials, 81% of groceries, 75% of over–the–counter drugs, 90% of greeting cards, 94% of all
home furnishings, 46% of men's wear, 60% of flowers, 65% of cars, 80% of all health care, 88% of
medical insurance and 60% of self help books and 4 out of 5 homes in America. Recently, Goldman
Sachs considered that if all impediments and restrictions on women's employment were to be
removed tomorrow in the Western economies then the GDP of the Euro zone would rise by 13% and
the GDP of USA by 9%.
In spite of the huge market they represent, not all companies in recent times have been successful in
fully recognizing their importance and reaching them. Many times they are treated as a niche
segment at best or not recognized at all. Bad design choices and marketing campaigns based on
prejudiced and old preconceived notions have led to many a well meaning products bite the dust in
the market or perform way below

Samsung Case
Marketing Case: Samsung
Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued
priced commodity products that original equipment manufacturers sold under their own brands,
now, is a global marketer of premium–priced Samsung–branded consumer electronics such as, flat
screen TV's, digital cameras, digital appliances, semiconductors and cell phones.
Some of the Marketing Strategies that Samsung uses are:
Growth and Innovation: the first combination of strategies that this company has used is growth and
innovation. Samsung's cell phones, have been a growth engine for the company that allow the
company to innovate in the market with unique products, such as the PDA phone, the first cell
phone ... Show more content on Helpwriting.net ...
To continue in the pursue of diversify and growth in the market.
Communication: Samsung as well has spent over $7 billion in marketing and advertising campaigns.
Sponsoring six Olympics, and running several global ad campaigns, Samsung has acquired the
leadership in the market, surpassing Sony in the Interbrand ranking.
Financial: As part of its financial strategies, this brand slashed profit margins, decreased production,
and cut inventories. With the purpose of overcome the crisis and as a result, the company emerged
with record high quarterly profits despite significantly smaller profit margins.
Strategic partnerships: Samsung partnered with Microsoft Windows Mobile and Google's Android
software. In order to continue branding and growing in other markets, it also did a green partnership
with Microsoft to help create energy efficient computers.
What are some of the Samsung's greatest competitive strengths?
Some of the Samsung's greatest competitive strengths are many of the ones described before. But in
my opinion, I think the best strength that this company has is the ability of quickly reinvent and
innovate not only with products but also with strategies. Samsung works 24/7 to innovate, giving its
consumers no time to get bored of it products. As well this company moves forward and its always
ahead in what people want, to be one of the first ones in satisfy the demand and the need. Also
Samsung is a versatile company that not only

Matsushita Electronic Industrial
Matsushita Electronic Industrial
Pham Thach
Executive summary: Matsushita Electronic Industrial (MEI) is a very successful company in both
Japan and the global in the 1970s and 1980s. MEI 's success in this period came from its
diversification of productions, dominance domestic market, unique corporate culture, and divisional
structure in both domestic and international market. However, in 1987, under new circumstances,
such as the change Yen prices, and the pressure of integration of information technologies that need
international transfers, sharing, and synergies, MEI 's faced declines in sales and profits because its
structure was exposed some weakness. To overcome these problems, MEI should choose Worldwide
Product Division ... Show more content on Helpwriting.net ...
Therefore, Matsushita created a small–business environment in which all MEI 's divisions could
maintain its growth and flexibility. The core of Matsushita 's divisional structure was "One product–
One Division" system in which each product line was managed by a separate autonomous division
that was expected to operate as if it were an independent corporation. Corporate management
provided division with initial fund, and the corporate treasury operated essentially like a commercial
bank. Divisions deposit their excess funds and received normal market interest. Request for
additional corporate funds to meet expansion plans were submitted as loan applications to the
central finance department. This organizational system generate a high level of internal competition
among divisions, and helped drive new product development that managers saw as their best way to
maintain long–term growth and profitability. The need to fund new product development also drove
managers to maximize performance of existing products.
MEI managed the international business by categorizing its overseas branches and plants into three
groups: The A group, the wholly owned single product global sourcing plants that reported primarily
to the relevant product divisions of MEI and were tightly controlled by them; the B group was the
multi–product sales and manufacturing subsidiaries that reported to corporate overseas management
(COM); and the third groups of

Case Study Sony
RESTRUCTURING SONY The electronics and media giant Sony was struggling through the late
1990s and early part of the 21st century. With each disappointment, it seemed that Sony's
management launched another restructuring of the company. By 2003, commentators were
beginning to ask whether restructuring was part of the solution or part of the problem. How should
Sony be managing its strategic renewal? Introduction For the first quarter ending 30 June 2003,
Japan based Sony Corporation (Sony)2 stunned the corporate world by reporting a decline in net
profit of 98 per cent. Sony reported a net profit of ¥9.3 million compared to ¥1.1 billion for the same
quarter in 2002. Sony's revenues fell by 6.9 per cent to ¥1.6 trillion for the ... Show more content on
Helpwriting.net ...
Each business division was in turn split into product groups. The electronics business division was
split into four product groups, which produced a wide variety of products. The entertainment
division, which consisted of the music group and the pictures group, made music videos and motion
pictures. The finance division consisted of Sony's life insurance and finance business. The
company's growth was propelled by the launch of innovative products and by its foray into the
music and films business. Restructuring of electronics business (1994) Under Ohga's leadership,
Sony witnessed negligible growth in sales during 1990 and 1994. Sales and operating revenues
improved by only 2 per cent during that period. However, the net income and operating income
registered a drastic fall of 87 per cent and 67 per cent respectively. Analysts felt that the stagnation
in the electronics industry coupled with factors such as the recession in the Japanese economy and
the appreciation of the yen against the dollar led to the deterioration in the company's performance.
It was noticed that in the electronics business (see Table 3), the revenues of the video and audio
equipment businesses were coming down or were at best stagnant, while the television and 'Others'
group were showing signs of improvement. The 'Others' group, which consisted of technology
intensive products such as computer products, video games,

The Demand For Branded Goods Essay
INTRODUCTION Over these 68 years of independence, Indian economy has witnessed a drastic
change in the pattern of consumption due to increase in level of income and purchasing power. Post
1991 economic policy reforms, there has been high degree of competition and mass production.
There is immense positive change in demand for high end technologically advanced branded goods,
stimulated by increased awareness and changing taste and preference spurred by demonstration
effect. This would mainly be due to narrow difference in prices of non branded and branded goods.
Attractive services and accountability provided by various brands also contribute to this increase in
demand for branded goods. Post liberalisation, Indian markets were flooded by foreign goods and
there was wide range of choice. Earlier, Indian consumer durable market was dominated by few
domestic producers like Godrej, Voltas, Kelvinator etc. The main categories of consumer durables
are colour TVs, refrigerators, air conditioners and washing machines. Double income families,
rising income level, increasing awareness among consumers are driving growth of this industry and
easy financing avenues fueling the market. OBJECTIVES This paper is an effort to study the change
in consumption pattern of consumer durables and its effects on the Indian economy. It tries to
establish a relation between the growth of consumer durables industry and the overall growth of the
economy i.e. the change in consumption of these goods

Best Buy Swot Analysis Paper
THE STRENGTHS OF BEST BUY
Good customer satisfaction levels, especially with women, who have the most consumer electronics
purchases in the United States.
An ability to retain customer loyalty.
Marketing expertise in the electronics sector.
Large footprint in the United States with 1,731 stores.
Good relationship with trending brands, Best Buy was the second store in to sell the Apple Watch,
after the Apple Store.
Successful in e–commerce. Best Buy generates around $3.54 billion annually from its online sales.
Growing market for consumer electronics products such as video games and smartphones.
Revenue flow of $39.49 billion as of July 31, 2015.
WEAKNESSES OF BEST BUY
Large dependence on physical locations at a time when e–commerce is growing ... Show more
That means a many of the items in Best Buy stores are not paid for until purchased by the consumer.
If the good does not sell, Best Buy has to pay for it after a specific period of time or leverage it off.
Operational expenses are higher than online retailers, it is cheaper to house goods in a warehouse
than operate a physical store. A store has costs as rent, utilities, taxes and salaries that have to be met
each period.
Dependent on luxury item sales such as video games and systems, and personal electronics, where
demand fluctuates greatly when the economy turns bad.
OPPORTUNITIES FOR BEST BUY
The market is expanding for personal electronics, including mobile devices such as smartphones and
handheld video games.
Releases of new products by trending companies such as Apple, Samsung, Google and video game
manufacturers generates expanded media attention and free marketing for products at Best Buy.
The constant influx of new smartphones increases consumer sales, particularly for Apple products
such as the iPhone.
The expanding popularity of e–commerce allows Best Buy to increase sales numbers without the
expense of building new stores.
With competitors such as Radio Shack and Circuit City no longer in play, that leaves Best Buy as
the only major electronics retailer in many

COMPENSATION CH. 1
Ch. 1: "The Pay Model"
Your Turn...
1. The replacement of highly paid workers with lower–paid workers did not cause Circuit City to
perform so poorly. I have come to this conclusion based off of the section, Caveat Emptor, and am
confident in my response. I do feel as though the variables were measured effectively and were
useful in their research. However, just because it was useful does not mean they were actually
related. The replacement of the highly paid workers with the lower paid workers is not necessarily
the reason for Circuit City's poor performance. Even prior to 2007, Circuit City's stock prices from
2001 onward was always below Best Buy, and for the most part below Amazon and Walmart. I
would have to agree with BusinessWeek ... Show more content on Helpwriting.net ...
This causes competitive labor costs not to be of equal importance in the two industries. Best Buy is
a retailer while the airline industry is a mode of transportation. Cutting labor costs in Best Buy
would have much more of an effect than it would for the airline industry.
Review Questions
1. Differing perspectives affect our views of compensation. It does not mean the same thing to
everyone. A person's view can differ depending on whether you look at compensation from the
perspective of a member of society, a stockholder, a manager, or an employee. Everyone is different.
For example, an employee may have a different idea of what compensation is when compared to a
stockholder. An employee may see compensation as a return in exchange between their employer
and themselves, as an entitlement for being an employee of the company, or as a reward for a job
well done. A stockholder on the other hand would have a different point of view. Stockholders are
interested in how employees are paid and some believe that using stock to pay employees creates a
sense of ownership that will improve performance which will in turn increase stockholder wealth.
Additionally, compensation becomes a great interest to stockholders when it comes to compensating
the CEO.
2. I can definitely relate to the definition from the employees point of view. My personal definition
for compensation is what I get in return for my hard

Consumer Electronic Products, Telecom Industry And...
I. Consumer electronic products, telecom industry and globalization –
The focus of this paper is to review the sourcing strategy of Apple, a technology company providing
consumer electronic product, and examine if it is a good fit for telecom industry to adopt the same
strategy.
Consumer electronic by definition is any device that contains an electronic circuit board and is
intended for everyday use by an individual to enhance the quality of life. These devices can be
found in communication, office and entertainment products. Some examples of consumer products
are television, personal computer, cell phone, refrigerator, washer and dryer. Traditionally, consumer
electronic refers mainly to products that installed or used specifically at ... Show more content on
Helpwriting.net ...
The advancement of technology has made distinguishing some consumer electronic products from
telecom equipment difficult. For example, cell phone and laptop are both categorized as consumer
electronic product by the definition of consumer electronic product. However, since cell phone is a
tool for communication, it also can be categorized as telecom product as per the definition of
telecom equipment. Similarly, laptop can be used to communicate via VoIP as well as exchange
information over a distance. By definition, laptop also fits well as a telecom product. Conversely,
telecom equipment such as modem and router can also qualify as consumer electronic products as
they are both everyday use devices to many individuals to enhance quality of life. For the purpose of
this paper, we will categorize cell phone and laptop as consumer electronic devices and keep router
and modem in the telecom equipment section.
As the internet and hand held device technologies continue to advance, the area of interconnect
between the telecom and consumer electronics industries have together reshape the consumer
behavior. People no longer have to rely solely on telephone or telefax to communication or
exchange information in distance. The texting feature on the cell phone, for example,

Best Buy Failure
Best Buy's Failure in China
Lea Pernet and Paulina Nunez–Candiani
INTB4501/ Advanced Global Management
Alvaro Cuervo–Cazurra
April 25, 2012
Best Buy Co. is a "multinational retailer of consumer electronics, home office products,
entertainment products and related services" 1. The group is the largest U.S consumer electronics
retailer by revenue.
In 2006, Best Buy made its first steps in China with the acquisition of a Jiangsu Five Star, a Chinese
retailer and opened its first Chinese store under its name in Shanghai, soon followed by eight others.
With a consumer focused strategy, Best Buy was hoping to capture part of the electronics retailing
market, so far dominated by the local retailers Gome and Suning. However, in 2008 ... Show more
Best Buy surpassed Circuit City in the late 1990s which eventually declared bankruptcy in 2008.
2
The company is now having problems competing with online retailers. Amazon's example speaks
for itself since its brand increased by 32% in 2011 while Best Buy declined by 11%.6
Whilst Best Buy is now the largest electronics retailer in the US, Amazon has seen its revenues grow
at a much faster rate and is expected to take the number one position by 2012. Best Buy's net
income is down
30% to 154 million for 2011 fiscal year.7 The company 's CEO, Brian Dunn, has recently resigned
because of inappropriate personal conduct allegations. Best Buy's stock price continues to set new
52 week lows.
In order to improve its situation, the company plans to reduce store locations and sizes.8
Moreover, Best Buy is struggling with an excess of overhead costs because it is a brick and mortar
retailer and therefore it has large operational costs to run and maintain its locations. There are a lot
of factors that contribute to the overhead costs. In addition to paying rent for the leased locations,
Best Buy also incurs real estate taxes, insurance, and area maintenance fees, which the company has
to incur to stock products on its sleeves. These overhead costs have to be reflected in the price of the
products offered, thus preventing Best Buy to compete on price alone with online retailers.
Finally, another current and important disadvantage for Best Buy is

Is The Wireless Pine Apple? The Most Recent Era Remote...
Wireless Pine Apple
Abdul Nayyer Mohammad Stephen Hyzny (Instructor) DATE: 10/25/2015 GOVERNORS STATE
UNIVERSITY
Introduction The Wireless Pine Apple is the most recent era remote system inspecting instrument
from Hak5. With its custom, reason assembled equipment and programming, the Wi–Fi Pineapple
empower clients to rapidly and effortlessly convey propelled attacks utilizing our instinctive web
interface. ... Show more content on Helpwriting.net ...
Jasager will apparently continue running on most APs with Atheros wifi cards anyway it was made
in light out of the Fon as it is a not too bad little AP which gives it a lot of expansion for use in
passageway tests and other related fun. Some of the important points are mentioned below
 The Wi–Fi Pineapple Mark V is precision fabricated as a complete software engineer sidekick.
Arranged beginning from the most punctual stage with sharp focus on execution and comfort, the
Mark V packs an extreme punch.
 Double opened high get radios emphasize the characteristics of two chips outrageous for their
hacking potential, SMA connectors for master radio wires.
 Double the RAM and ROM of the past period notwithstanding expandable memory by Micro SD
for swap and limit in FAT or EXT means smooth operation with piles of data.
 Auto–ambush mode switches pass on changed boot–time payloads without the need to login.
Simply flip the progressions to your strike strategy for choice and force
 Straightforward Web Interface grants anyone to successfully pass on ambushes. Over the air
downloads of blends incorporate online capacities with a solitary tick overhauls. At the heart of the
pineapple lies an assault strategy called Karma. It works by misusing trusting devices to test
solicitations and reactions. Our remote devices, of course, always attempt

Online E Commerce Sales : A Important Role By Becoming An...
Introduction
Technology plays a significant role by becoming an innovative phenomenon that gradually engages
with the fashion retail industry. Most of the fashion retailers in the industry have undertaken the
strategies to go beyond the servicing customers via the salespersons through the adoption of the
technology devices like the tablet computers that provide towards consumer services. E–retail
distribution was established through the proposal that was designed to save a considerable amount
of money while proving all the features that it is required for the online E–commerce sales. The e–
retailing involves the sale of the products and services through the internet where it includes the
business to business, subscriptions to the website content, business to consumer as well as the goods
and services through advertising/marketing.
In order to succeed, e–retailing needs the business to the tailor traditional business models to the
rapid changes in the face of the users as well as the internet. The electronic retailing needs most
products and services displays as well as specifications in order to provide the shoppers with the
personal feeling for the look as well as the quality of the offerings without the requirement of the
present in the store. In order to be successful at electronic retailing, there should be strong branding,
engaging, and regularly updated to attain the customer's changes demands and made easily
maneuverable. Goods and services need be designed and

Video Headset With Directional Sound Technology Essay
A. Executive Summary: Lars Inman, CEO of RLK Media, needs to make a decision on how to
develop the iVid. This video headset with directional sound technology has the potential to
revolutionize the consumer electronics industry. Although recently RLK Media has been struggling
against the competition and has seen their margins evaporate. With the company's declining
performance the board of directors has threatened to find a replacement CEO, making Lars' decision
all the more critical. He is being pressured by his R&D department to invest $6 million to hire
software engineers and produce iVid internally. However, the optimal option is for RLK Media to
outsource the R&D of iVid to Inova. Not only will it strength the company's margins, it guarantees
that they obtain a competitive advantage of being first to the market.
B. Industry Dynamics: RLK Media is known for producing high–quality, American made products
in the consumer electronics industry. This industry highly competitive due to the need of constant
innovation. Consumers value new, cutting edge products which inevitably promote sales in the
industry. However, innovation is also associated with increased competition, leading to decreased
prices, decreased product life cycles, and increased risk from extensive R&D. Not only do
companies need to continually investing to create the next "big hit", they also are battling to be first
to the market as many work on similar technologies. In order to reduce these high costs,

Marketing Plan For Best Buy
Introduction
Best Buy Company Incorporated, better know as Best Buy, is a large US based retailer of consumer
electronics and services. Best Buy has a large presence of traditional brick and mortar stores in
addition to a large online retail operation on their website. According to Gale Business Insights, Best
Buy has recently expanded with new store locations in Europe, Canada, China, and Mexico.
The company was founded in 1966 as the Sound of Music Incorporated; in 1983 the company
changed its name and became Best Buy ("Best Buy", 2014). Many analysts consider the company
the largest electronics retailer in the United States. Not only does the company sell consumers
electronics like TVs, computers, and stereo equipment, the company also now sells other items such
as mobile devices, accessories, software, and appliance. In addition the company has a large offering
of services such as custom home theatre design, computer support services, and computer repair. At
the present time Best Buy is considered a thriving company which reported $ 42 billion in sales in
2013 (Yahoo), and the company has unlimited growth potential as long as they continue their
successful marketing plan and are able to quickly adapt as consumer habits change.
However just a few years ago, Best Buy struggled to compete with online retailers such as
Amazon.com as consumer purchasing habits changed and the company was slow to change and
adapt to their new online competitors. In addition to

Best Buy Case Analysis Essay examples
Best Buy Case Analysis
Nature of Industry, Market, and Buying Behavior Best Buy is a retail store with over 600 stores
nationwide and over a thousand around the world. It is the major retailer store for electronics around
the world and leads top ranked followed by Circuit City, Wal–Mart and Costco. The consumer
electronics industry is growing steadily over the past few years. 2008's projected revenue is
expected to increase by 6.1%. This isn't higher than 2007 but it is higher compared to other
industries which are failing. Some items that are expected to see an increase are TV displays,
gaming platforms, and next generation DVD players such as Blu–Ray and HD DVD (which Blu–
Ray has won out over). As stated before the consumer ... Show more content on Helpwriting.net ...
These five segments of shoppers make up the majority of shoppers in which Best Buy and the
consumer electronics industry deals with on a daily basis.
The Organization Best Buy, like any other company, has its strengths, weaknesses, opportunities,
and threats. Best Buy's strengths are that it is a very large company with many resources. It has been
the leader in consumer electronics for many years and is projected to keep growing. It has been a
house hold name for a number of years and this is also a big strength in the company. When
someone is thinking of buying a TV or anything electronic, usually the first place that comes to
mind is Best Buy. Best Buy's strength in its customer–centricity is also very important. With the
implication of this program it has seen sales increase in the stores that it has tried this program in.
Another strength of Best Buy is the company's employee enthusiasm. Watching the case video we
see that most of the employees are well trained and help the customers however they can, but this
can be copied and reproduced easily, which brings us to Best Buy's

Best Buy Mission Statement
Best Buy has always faced competition in the industry that is functions in, and as the years have
continued this has grown from rival electronics stores to phone companies. As stated by CEO
Hubert Joly, "We are pleased today to report strong top and bottom line growth for the second
quarter of fiscal 2018 (Joly 2017)". Best Buy saw an opportunity to expand its retail offerings and
thrive in the electronics industry, and they believe the key to achieving this is by marketing and
merchandising.
1. Demographic
While Best Buy offers products, and services, for all demographics there is one group they have
started to focus their attention on; Millennials. With Best Buy's mobile stores and services
continuing to see growth, Millennials have started to become the ideal target to market to.
Millennials have shown to be frequent users of social media, which include Instagram and Snapchat.
The appealing feature of these apps is the ability to take videos and pictures anywhere with your
electronic device. This is an opportunity Best Buy is looking to take advantage of when marketing
their own electronic devices.
1. Socio–Cultural ... Show more content on Helpwriting.net ...
They have a strong belief in education, and the ways technology can assist and improve upon it.
Best Buy has created its own education division that focuses on improving technology in
classrooms. Their mission statement is "At Best Buy® Education, we believe technology is the key
to creating classrooms that transform education, empower teachers, and inspire students" ("Re–
Imagining the Possibilities" 2018). They do this by partnering with teachers and others in the
education field, by turning classrooms into active entertaining environments for students to learn,
and by shaping schools into a place that efficiently prepares students for college, a future career and
their life beyond

Threat Of Best Buy Essay
An economic threat of Best Buy is the threat of online retailers like Amazon. Best Buy is increasing
its online sales and remaining competitive. Amazon has become very popular with consumers
because of the convenience of ordering products right from their own living rooms and having it
delivered sometimes within an hour. This makes it hard for Best Buy to compete because they
cannot offer that same experience and expedited shipping. They are trying to compete with fast
online store pick up that is quick and easy.
Another threat to Best Buy are large box stores like Walmart that create an all in one, grab and go
experience for the customers. In today's society consumers are doing what is easy. It is easiest and
faster to go to a super Walmart ... Show more content on Helpwriting.net ...
Reference: https://www.usnews.com/news/best–states/minnesota/articles/2017–08–29/best–buy–
tops–street–2q–forecasts
D. Technological
A technological opportunity for Best Buy is the increased releases of new models of smartphones
like Apple and Android. Those products increased interest therefor increase sales by consumers.
Another opportunity is the demand for the latest and greatest electronic products by the population
of consumers.
A threat for Best Buy would be hat the new generation of consumers seem to prefer online shopping
for electronics rather than visiting a brick–and–mortar store.
Another technological threat to Best Buy is the Digital delivery of media which includes movies and
video games and less number of consumers purchasing hard copies.
Reference: http://marketrealist.com/2015/01/best–buy–attempts–optimize–inventory–levels/
E. Political/Legal
One legal threat that best buy faced in 2005 was an employee discrimination suit against women.
Since then they have revamped its policies and added enhancement of its employee relationships.
They even focused on women in leadership positions and held a group that actively participated in
community events and focused on women

Measures for the Protection of E-Consumers
MEASURES FOR THE PROTECTION OF E–CONSUMER In this electronic age there is a need to
protect consumers‟ interest and following are the areas of central importance for the effective
protection of e–consumers. 1. Correct Information An informed consumer is self sufficient to look
after her/his own interests than an uninformed consumer. Appropriate information on the products is
very important for e–consumers as that can help the consumers to assess the benefits and risks of
entering into a particular transaction. If the consumer is already aware of such information then
there will not be unnecessary disappointments, hence subsequent disputes, are avoided. Appropriate
information on the products acts as a substitute for the real–life „touch–and–feel‟ that occurs during
offline transactions. Thus, legal regulation requiring e–retailers to provide detailed information
about their products, the sales process, etc. is not particularly arduous for the e–retailers. They
should provide information about the following: Information about the E–Retailer should include at
least the information regarding the e–retailer's identity, place of registration, physical location, and
contact details including physical address, postal address, e–mail address and telephone number.
This information allows them to assess the reliability of the e–retailer. Information about the Product
: e–retailers must provide, information regarding an accurate, and appropriately detailed, description
of the

Analysis: Jb Hi-Fi
JB Hi–Fi limited is a company that is based in Australia. It usually engages in the selling of the
home consumer electronic products which include the televisions, video cameras, mobile phones,
home theatres, digital still and other electrical accessories like the kitchen equipment, computing
equipment, the air conditioners, small electrical appliances like the car sound systems; both visual
and audio and other things like the movies and games. It continues to stock exclusive specialist
range of Hi–Fi products. JB Hi–Fi has its subsidiaries that include JB Hi–Fi (A) Pty Ltd, JB Hi–Fi
Group Pty Ltd, Rocket Replacements Pty Ltd and JB Hi–Fi NZ Limited.
JB Hi–Fi was established in 1974 by a simple philosopher Mr. John Barbuto (JB) who was ... Show
more content on Helpwriting.net ...
To ensure that the company thrives and overcomes the crisis that may come on the way, the
company has various strategies and ways to overcome that and to keep the company on the track
which includes constitution and board of directors which has various roles and responsibilities. The
company has got a constitution and also corporations' act. The companies' values are the trust,
integrity and honesty. The board carries out the duties in regard to the interest of the companies'

The Goal Of Marketing Strategy
The goal of marketing strategy is to increase sales and reach a competitive advantage. It involves
careful planning and scanning of internal and external environments. Internal factors are such as
performance analysis, market mix, strategic constraints, and market mix modelling. External factors
are such as analyzing the competition, evaluation of technological, economic, cultural, and political
or legal elements, and target analysis. The twelve years that Charles Tandy reinvented RadioShack,
he understood the same criteria. His successors tried to follow his footsteps, but there was a rapid
change in technology. After the war, he identified a new area of supply and started sending mail.
Few years later after it traded on the New York Stock Exchange, it ventured into an electronic firm.
He tried to help it stay afloat by cutting inventories and maintaining merchandise that had high
profit margins. Philosophy 2.6 The Philosophy of the firm was to provide electronic devices and
accessories and a lower price than larger scale businesses the local greater population. The firm also
maintained competitive prices and advertising to attract customers. They increased bonuses based on
store revenue percentage to create competitiveness among their workers in various stores. In
addition, the store started to design their merchandise and only dealt with private label items in
order to eliminate intermediaries. However, with the rapid change of technology RadioShack could
not be

New England Consumer Electronics Market
Tweeter etc. is a small, upscale New England retailer of consumer electronics that was founded by
Sandy Bloomberg in 1972. During that time, there were two major retailers in Boston, Tech Hi–fi
and Lechmere. To avoid direct confrontation, Bloomberg focused on the student market and
emphasize a lot more on sophisticated tastes for higher quality stereo components. As time pass by,
Tweeter build up their reputation and the public consider the company as a retailer of "high quality,
high–end audio components and video equipment, with knowledgeable salespeople who offered
high levels of customer service". Shortly by 1979, Tweeter had expanded to six stores in the Boston
area and one in Rhode Island. The demand for high–end stereo and video ... Show more content on
Helpwriting.net ...
Unlike other retailers in the area, Tweeter does not carry entry to low–end equipment, therefore,
their price is not as competitive as others, which result in a loss in profit.
Problem:
In response to the profitability downturn, Tweeter began to carry more variety of products and
joined the Progressive Retailers Organization in 1988. Unfortunately, public's perception toward
Tweeter remained unchanged. "Customers continued to view Tweeter as more specialized and more
expensive than Lechmere and the other New England retailers". In order to turn the profit around,
the Tweeter's management team came up with the new strategy on 1993 to restore price credibility at
Tweeter. The main emphasis in their new strategy is "Automatic Price Protection", APP. The
objective of APP is to make sure customers are receiving the best price on an given product. "In its
typical form, if a consumer purchased a product at one store and later found it for a lower price at
another store, the consumer could return to the first store with proof of that lower price and get
reimbursed for the difference". Later on "Tweeter took it upon itself to track the local newspapers
and send out rebates. If a consumer purchased an item at Tweeter and it was advertised for less in a
major local newspaper within 30 days, Tweeter automatically mailed that consumer a check for the
difference." Tweeter's shift in strategy was very effective and had a positive effect on financial

Essay about Best Buy Marketing Plan
2012
4/26/2012
Marketing Plan
The Micro Environment
The Company:
Best Buy's mission statement is "Our formula is simple: we're a growth company focused on better
solving the unmet needs of our customers–and we rely on our employees to solve those puzzles.
Thanks for stopping." Their company perspective is the following "Our vision is to make life fun
and easy. Our business strategy is to bring technology and consumers together in a retail
environment that focuses on educating consumers on the features and benefits of technology and
entertainment products, while maximizing overall profitability. We believe our stores offer
consumers meaningful advantages in store environment, product value, selection and service, all of
which ... Show more content on Helpwriting.net ...
But they also have a weakness for their customer service. Many times you can go into the store and
never be helped by one of the employees. Then when you find one, they are uneducated on many of
the products. RadioShack is similar to Best Buy since they both engage in the retail sale of
electronic products and services. Some products include home entertainment systems, scanners,
GPS products, digital camera, and many others. "As of March 31, 2011, the company operated 4,467
company–operated retail stores under the RadioShack brand name in the United States; and 1,304
kiosks located in Target and Sam's Club stores." Their market cap is a total of 732.80 M, compared
to Best Buy's market cap of 8.88 B. RadioShack recently launched a new low price guarantee on
mobile phones in order to attract customers and show them that they are offering the best deals. It is
also has a Trade and Save program which allows customers to trade in their used mobile phones and
other electronic devices for immediate credit toward their next purchase. The company also has a
new Mobile Product Support which provides customers with free specialist support to help them
resolve any of their mobile phones or other device–related issues at no additional cost. RadioShack
is currently undergoing a plunge in their stock price due to the significant growth of the online retail
market, such as eBay and Amazon. Corporate partners review and channels: Best Buy is an
electronic retail store,

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