Atul Gawande's Being Mortal analysis of aging and end-of-life care

Atul Gawande Being Mortal Analysis
Being Mortal is a captivating book that I was thrilled to have read for nursing school. Atul Gawande takes you on his journey about what an older
adult truly wants and feels when making the transition into old age. He truly takes the time to show you different examples and circumstances in
which an older adult must give up something they love in order to mold into what society has made available for older adults. According to the CDC,
"In 2014 there were an estimated... 1,369,700 current residents in nursing homes..." (Harris–Kojetin, Sengupta & Park–Lee, 2016, p. xi). This is an
astounding number of older adults that are being cared for by others, and that number is only going to continue growing. Throughout Being Mortal, you
are taken on a trip... Show more content on Helpwriting.net ...
Gawande really captures what happens in the older adult life that society, not just workers in the medical field, forget about. Just because people
are growing older and are losing functioning of their bodies doesn't mean they shouldn't be allowed to make their own decisions or have their
priorities matter. Being Mortal has shown me that most doctors are afraid to give their patients a clear diagnosis and offer Hospice, which I hope
is something that is changed within the next couple of years. Hospice is a great alternative for someone who knows that they are near the end of
their time but want to remain comfortable and living at home. I would love to see an increase in older adults who are aware that hospice and
palliative care are options, and even patients who have terminal illnesses. And last but not least, possibly the most important thing I have learned this
semester and from Being Mortal is how slightly changing the environment where someone resides can have drastic effects on how a person acts.
Maintaining an environment which keeps the patient calm and comfortable can be seen to drastically alter how their future and outcome looks. I
would recommend every nursing and medical student read Being Mortal because it gives insight into topics that are barely looked upon in the medical
field. There are great lessons to be learned from this book and I hope that what Gawande has
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Negative Effects Of Social Media On Families
Audience: The intended audience will be parents who feel that their family is disconnected due to the over use of Social Media and the internet.
Families who have family members that are addicted to Social Media and the internet.
(OPENING) The day started around six a.m. when I was abruptly awoken from a deep sleep by the howling of dogs. I got up as quietly as I could,
made my way to kitchen, and noticed that the lights were on in my daughter's room. Like a ninja warrior, I made my way down the hall, thrust the
bedroom door open like I was the police entering a house of addicts. The girls immediately jumped, screamed and turned off all the electronic devices
that they were playing with. As I began pilfering through their phones and laptops, I noticed that they had been spending a lot of time on Social Media
and internet sites. This alarmed me and made me take a step back. I've heard that Social Media and the internet were tearing families apart, but I
didn't see it happening to mine. I asked myself the following questions: What is Social Media? Is Social Media and the internet responsible for the
breakdowns of communication in families? Are kids addicted to Social Media and the internet? How can parents reinsert values back into their family
so they function as one unit and are not "dysfunctional"? Throughout this essay, I will provide information that will answer the question "How is
Social Media and the internet effecting families?" The effects of Social Media and the

Chapter One : Family And Places
chapter one: family and places In my house it is sure is crazy with a mom, dad ,grandma, grandpa, and 5 siblings. Today is sunny blue sky day. My
family and I live in Greenville on Anitika street. Let me tell you a little about my family. My mom's name is carrie and my dad's is henry and for
them, it sure is crazy around here with all my siblings... my 15 year old sister Sarah Lee (who's alway on her phone.) My brother Max James that's
13 and loves skateboarding. And then there's the twins cole adam and sophie jane (they both seem cute but,you never know what those "innocent" 4
year olds can get into!) After them comes 1 year old cute little Claire Ray. My grandma and grandpa are martha and george. Grandpa loves to walk
around our... Show more content on Helpwriting.net ...
Then there 's the smaller bathroom which none of us wants to use (it always smells bad). Next to that is the guest bedroom(sometimes i or one of
my other sibling sleep in there to get away from each other) I really do like our house but my problem is i can never get alone. in my room i'm
sometimes alone when sara's gone and sophie is play but besides that there 's nowhere. For example, i can't be in the playroom because cole might
be doing something weird or sophie is playing make believe and tea party. The little office is probably being used by some else who has to do
homework or anything else. But the guest room is usually empty so i do sometimes go in there. chapter two secret number 1 ? Well i 'm getting
ahead of myself, so where was I oh yay so one day as i got up in the morning i realized only grandma and grandpa were the only ones getting ready
for the day. But that was ok I guess. When the day was finally over i came home to an empty house. I did know max and sara were out with friends
and grandma told me she was going to take the twins to the park. But mom and dad were in there room again, I was starting to get suspicious. As
everyone was coming home later grandma went into mom and dad's room. Then soon grandpa went into there room. Now i knew something was
going on. at eight o 'clock it was time for bed. mom came into my room and i asked "is everything ok" "everything

Nespresso Co. Analysis
INDEX PART 1 I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL a. Nespresso, a brand of NestlГ© group b. An
innovation of product i. High quality Coffee ii. Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business
model in the Coffee Industry: II. COUNTRY CLIMATE d. Cultural Environment v. Art vi. Architecture vii. Literature viii. Music ix. Media x. Science
e. Social environment xi. Labor law xii. Social protection xiii. Swiss work permits xiv. Hofstede's model applied to Switzerland f. Economic... Show
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Nespresso has succeeded in creating a real experience and a real brand community belonging among the Nespresso clubs members thanks to all
this benefits and thanks to exclusive accessories and items such as the Nespresso magazine that creates a real luxury system of values around the
brand. iv. The Boutique Concept The luxury universe of Nespresso is physically symbolized by the Nespresso Boutique Concept that invites
consumers to experience the unique world of Nespresso in modern and stylish Boutiques. In this warm, comfortable and cosy area, the club
members can discover the premium blend coffees, limited edition varieties, all the machines and accessories and also benefit from personalized
advice provided by coffee specialists. c. An Innovation of Business model in the Coffee Industry: The concept developed by Nespresso is protected
by 70 patents (for machines, capsules and the service). The first ones expire in 2012, until then, the company as a complete monopoly. Nespresso is
giving licenses to several industrial companies (such as Krups, Magimix, Alessi and Saeco in France) in order to produce the machines in exchange
for royalties. The machines are then sold in malls, and all kinds of store

Tyson 's Resources And Food Production And Distribution Of...
Tyson's Resource's consist of numerous products, both tangible and intangible. Tyson Food's is engaged in the production and distribution of chicken,
beef, pork, prepared foods and related allied products. Their tangible products include, beef products, chicken products, pork products, pepperoni, bacon
sausage, beef, and pork, pizza toppings, pizza crusts, flour and corn tortilla products, appetizers prepared meals, as well as processed meats. With
such domination in the industry, Tyson processes 41 million chickens, 391,000 pigs, and 135,000 head of cattle every week at its 57 chicken, 13 beef,
9 pork, and 27 prepared food production plants worldwide and has 124,000 employees throughout all locations. Tyson's extensive list of intangible
resources include the brands they are associated with. These brands include, Jimmy Dean, Hillshire Farm, Sara Lee, Ball Park Wright, Aidells, State
Fair, IBP, Bonici, Bosco 's, Chairman 's Reserve, CornKing, DonJulio, HolyFarms, and Gallo Salame. Tyson is also in control of some major brands
of foods, both prepared and fresh. Not to mention, their extensive list of corporate offices and food plants associated with the Tyson name.Tyson Foods,
Inc. has international sales offices in China, Japan, Mexico, the Middle East, Russia, South Korea, Taiwan, and the European Union. Tyson takes pride
in feeding the world, with chicken, beef, pork, and prepared foods products sold in more than 130 countries.
Tyson's capabilities stem from their core

Mcdonald 's A Fast Food Provider
Introduction to Company For a franchise like McDonald's, an introduction is not really necessary. They have been a top fast food provider since the
industry began. Beginning as a Barbecue stand, the restaurant was started by Richard and Maurice McDonald in 1940. Realizing the potential in the
ever– growing hamburger type restaurant, they converted the Barbecue stand into a hamburger stand; modeling it like a production line for maximum
efficiency. After seeing how well the company was doing, businessman Roy Kroc, who was their franchise agent, bought the company from the two
brothers. After his purchase, the McDonald's franchise flourished. Now McDonald's is doing better than ever. On average, they serve over 58 million
people a day, and employ over 1.5 million people. The franchise has expanded from its home country of America to 119 different countries; operating
31,000 restaurants. Forecasting McDonald's continually receives information from customers, employees, and the industry that affects short, medium,
and long–term decision–making. They receive different kinds of information from all levels of the corporation and are used to learn more about the
market movement, advertisement structure, and including basic everyday processes in production and packaging of goods for the targeted markets.
Forecasting is done in large by the corporation, as part of their responsibility to the franchisees and McDonald's shareholders. Forecasts are vital to
McDonald's

Sarasvathy, Causation and Effectuation-Toward a...
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is collaborating with JSTOR to digitize, preserve and extend access to The Academy of Management Review. http://www.jstor.org t Academy of
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In other words, none of these decisions involves the creation of artifacts such as firms, markets, and economies. For example, the following are
rarely, if at all, addressed in our curricula: 243 I thank the Ewing Marion Kauffman Foundation for funding the empirical work that led to the
development of the ideas in this article. I also thank Herb Simon, Anil Menon, and Lester Lave for their invaluable conversation, and the anonymous
AMR reviewers, Edward Conlon, Marilyn Gist, Tom Jones, Tom Lee, Benyamin Lichtenstein, Scott Shane, S. Venkataraman, and Andy Wicks for
commenting on earlier versions of this paper and for helping me improve it. 244 Academy of Management Review April * How do we make the
pricing decision when the firm does not yet exist (i.e., no revenue functions or cost functions are given) or, even more interesting, when the market for
the product/service does not yet exist (i.e., there is no demand function)? * How do we hire someone for an organization that does not yet exist? How
do we even get able people to apply to a contingent organization–an organization whose existence is contingent upon acquiring employees (e.g., a
knowledge–intensive firm, such as a software company)?! * How do we value firms in an industry that did not exist five years ago and is barely
forming in the present (e.g., internet companies)? More interesting, how would we have valued them five

Marketing Principle Quiz
Chapter 1 Question 1 | 1 out of 1 points | | For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap–and not as
a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not
on what customers wanted from a bar of soap. It had a _____ orientation. | | | | | Selected Answer:| a. production | Correct Answer:| a. production |
Feedback:| The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing.
| | | | |
Question 2 | 1 out of 1 points | | Redefining the business mission of a mattress manufacturer ... Show more content on Helpwriting.net ...
A percentage of the amount of money each shopper spends is given to a school the customer has chosen. By instituting the Smart Partner program to
help local schools, the store has shown a _____ orientation. | | | | | Selected Answer:| c. societal marketing | Correct Answer:| c. societal marketing |
Feedback:| Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet
organizational objectives but also to preserve individuals' and society's long–term best interests. | | | | |
Question 9 | 1 out of 1 points | | Jamie owns a small moving company. She has decided to take a few night school business courses because her
company is growing quickly and there are many things she does not understand. Should Jamie enroll in a marketing course? | | | | | Selected Answer:|
d. Yes, because the concept of marketing will help Jamie to better satisfy her customers. | Correct Answer:| d. Yes, because the concept of marketing
will help Jamie to better satisfy her customers. | Feedback:| The marketing concept stresses the commitment to satisfying customer needs and wants
with an entire range of marketing tools, not just selling or advertising. | | | | |
Question 10 | 1 out of 1 points | | The manufacturer of Country Kitchen Art bowls, spoons, and cutting boards knows marketing can make his company
a success. He

Marketing Management Mcq Test Bank
Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________.
A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring
and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills
Difficulty: Easy 2) The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them,
intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors." A) copyright B)
trademark C) slogan D) brand E) ... Show more content on Helpwriting.net ...
A) a brand promise B) a brand personality C) a brand identity D) a brand position E) a brand revitalization Answer: A Page Ref: 245 Objective: 2
AACSB: Analytic skills Difficulty: Easy 11) Identify the four pillars of brand equity, according to brand asset valuator model. A) relevance,
performance, bonding, and advantage B) presence, performance, advantage, and bonding C) energized differentiation, relevance, esteem, and
knowledge D) brand salience, brand feelings, brand imagery, and brand performance E) energized differentiation, esteem, brand feelings, and brand
salience Answer: C Page Ref: 245 Objective: 2 Difficulty: Easy 12) Christian Louboutin is a footwear designer who launched his line of high–end
women 's shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red–lacquered soles that have become his signature. These
red–lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the brand asset valuator
model, which of the following components of brand equity has Louboutin fulfilled in the given scenario? A) energized differentiation B) relevance C)
esteem D) knowledge E) advantage Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills Difficulty: Moderate
4 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
13) Christian Louboutin is a footwear

Product Placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of
ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or
service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'–product placement–with the vast majority of
that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in
–show
plugs varied from 'stronger emotional connection' to better dovetailing with relevant ... Show more content on Helpwriting.net ...
Publisher P. S. Harrison's editorials strongly reflected his feelings against product placement in films. An editorial in Harrison's Reports criticized the
collaboration between the Corona Typewriter company and First National Pictures when a Corona typewriter appeared in the film The Lost World
(1925).[15] Harrison's Reports published several incidents about Corona typewriters appearing in films of the mid–1920s.
Among the famous silent films to feature product placement was Wings (1927), the first film to win the Academy Award for Best Picture. It contained
a plug for Hershey's chocolate.
Another early example in film occurs in Horse Feathers (1932) where Thelma Todd's character falls out of a canoe and into a river. She calls for a life
saver and Groucho Marx's character tosses her a Life Savers candy.
The film It's a Wonderful Life (1946), directed by Frank Capra, depicts a young boy with aspirations to be an explorer, displaying a prominent copy of
National Geographic.
In the film Love Happy (1949), Harpo Marx's character cavorts on a rooftop among

Product Placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of
ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or
service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'–product placement–with the vast majority of
that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in
–show
plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, ... Show more content on Helpwriting.net ...
For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie–ins with
BMW, Visa, L'OrГ©al, Ericsson, Heineken, Avis, and Omega SA. The film brought in more than $300 million dollars.[17]
A recent example is HBO's Sex and the City (1998–2004), where the plot revolved around, among other things, Absolut Vodka, a campaign upon
which one of the protagonists was working, and a billboard in Times Square, where a bottle prevented an image of the model from being pornographic.
Knight Rider (1982–1986), a television series featuring a talking Pontiac Trans Am, is another example ofbrand integration.
The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps, a product by KP Snacks. Video
games, such as Crazy Taxi (1999), feature real retail stores as game destinations. However, sometimes the economics are reversed and video–game
makers pay for the rights to use real sports teams and players. Today, product placement in online video is also becoming common. Online agencies are
specializing in connecting online video producers, which are usually individuals, with brands and advertisers.
[edit] Self Promotion
Twentieth Century Fox, a subsidiary of News Corporation, has promoted its parent company's own Sky News channel through including it as a plot
device when characters are viewing news

Feasibility Study Coffee Club
International Marketing 250
Marketing Report Feasibility Study
Alexandre Lee Wan Lee (15641290)
Wong Shia Shin (15656207)
Felicia Valerie (16307959)
Ajay Zachariah George (16371815)
Tay Jun Wen Josh (16260269)
* 3 October 2012 –
Table of Contents 1.0 Executive Summary1 2.0 Background Description1 2.1 Product Description2 3.0 Corporate vision, mission and goals2 3.1
Vision statement2 3.2 Mission statement3 3.3 Corporate goals3 4.0 Situation Analysis– PESTEL3 4.1 Political/Legal factors3 4.2 Economic factors4
4.3 Social and cultural factors6 4.4 Technology factors7 4.5 Environmental factors8 4.6 Competitive audit chart10 5.0 SWOT Analysis and
Implications11 5.1 Strengths11 ... Show more content on Helpwriting.net ...
Opening The Coffee Club Restaurant in Malaysia especially in Kuala Lumpur, the heart of Malaysia, will be different from the Australian Coffee Club
Restaurant. There are many things that Coffee Club Australia need to think of before planning to open up a Coffee Club Restaurant in Malaysia. The
area that they need to focus on before penetrating into Malaysia are from the analysis of the external environment factors, SWOT analysis, marketing
mix strategies and also the segmentation.
3.0 Corporate vision, mission and goals
3.1 Vision statement
To be a global leader in coffee, retail food and franchising
The Coffee Club will become the premier company in food and beverages industry globally by consistently providing the combination of outstanding
services and perfectly prepared food that creates a gourmet experience.
3.2 Mission statement
The Coffee Club is dedicated to delivering the top standards of beverages, food and services in a relaxed and hospitable meeting place enriching
contemporary lifestyle.

Good food, Great Service, Excellent Coffee.
3.3 Corporate goals * The Coffee Club goal is to allocate approximately 8% of net profit between 2013 and 2014, resulting in expanding the business
throughout Malaysia by the end of 2014. * To have a diverse

Fundamentals of Corporate Finance 9e
http://helpyoustudy.info
Chapter 01 – Introduction to Corporate Finance
Chapter 01 Introduction to Corporate Finance Answer Key
Multiple Choice Questions
1. Which one of the following terms is defined as the management of a firm 's long–term investments? A. working capital management B. financial
allocation C. agency cost analysis D. capital budgeting E. capital structure Refer to section 1.1
AACSB: N/A Difficulty: Basic Learning Objective: 1–1 Section: 1.1 Topic: Capital budgeting
2. Which one of the following terms is defined as the mixture of a firm 's debt and equity financing? A. working capital management B. cash
management C. cost analysis D. capital budgeting E. capital structure Refer to section 1.1
AACSB: N/A ... Show more content on Helpwriting.net ...
I, II, III, and IV Refer to section 1.1
AACSB: N/A Difficulty: Basic Learning Objective: 1–1 Section: 1.1 Topic: Financial management
1–24

11. Which one of the following functions should be the responsibility of the controller rather than the treasurer? A. daily cash deposit B. income tax
returns C. equipment purchase analysis D. customer credit approval E. payment to a vendor Refer to section 1.1
AACSB: N/A Difficulty: Basic Learning Objective: 1–1 Section: 1.1 Topic: Financial management
12. The controller of a corporation generally reports directly to the: A. board of directors. B. chairman of the board. C. chief executive officer. D.
president. E. vice president of finance. Refer to section 1.1
AACSB: N/A Difficulty: Basic Learning Objective: 1–1 Section: 1.1 Topic: Corporate structure
1–25
13. Which one of the following correctly defines the upward chain of command in a typical corporate organizational structure? A. The vice president
of finance reports to the chairman of the board. B. The chief executive officer reports to president. C. The controller reports to the president. D. The
treasurer reports to the vice president of finance. E. The chief operations officer reports to the vice president of production. Refer to section 1.1
AACSB: N/A Difficulty: Basic Learning

Barbie Pop Culture
An Icon is familiar to people's everyday life for it represents something that they believe in, something that is influential to mold the ways in which
we view our world. In 1959, Barbie was created; today Barbie creates the way we look at ourselves and society. Up to date, 1 billion Barbie dolls
have been sold. The number still being more than the population of the United States of America, Brazil and Pakistan combined. The Barbie brand is
worth 2 million dollars (and counting) which is a little ahead of the luxury brand Armani. However Barbie's popularity is far from just being restricted
to a quantitative multimillionaire industry. She has emerged as an Icon in Popular culture, an icon that is seen as the barometer of attitudes towards...
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Young girls who are at an impressionable age start idolizing the Barbie, including her figure and looks. Those who aren't able to meet this unrealistic
standard of perfection find themselves in self–doubt and anxiety. There have been numerous cases of even grown up women undergoing various
cosmetic surgeries in order to look "like a Barbie". One such case is that of Cyntia Jackson who is known as the twin of Barbie. She has got more
than ten plastic surgeons to make herself just like Barbie. Vicki Lee is the other woman who wants to be really like Barbie even since she was still
very young. She has got three time breast surgeon (now her breast is 34F), twice on her nose, several times on lip implantation and eyes during these
6–7 years. Joe Berger (1997) reported that Lee, 20 years of age, has spent $120 every week to polish her hair, $45 every three week for pedicure and
manicure, and "thousands of dollars every year" to join gyms and skin care clinic. Therefore, Barbie is not only a plastic but something or probably
someone that has been an idol for people in which they are willingly involved in Barbie's iconic

Sara Lee Corporation Essay
Sara Lee Corporation (Case study)
1. Executive Summary
This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal–Mart stores.
To begin with, an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible
threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification of issues as
a key factor in devising the best methods of addressing them. Therefore, Kirk Nelson identifies the BasicHipster style to be a major problem in the
market because it was not doing well. Effective establishment of the best ... Show more content on Helpwriting.net ...
Threats
Notably, Sara Lee had one key threat to its operation in its Wal–Mart Account, the Fruit of the Loom brand. Global competition was fast emerging in
regions such as Eastern Europe, South East Asia and the Middle East powered by technology and cheap labor. Due to this global atmosphere, Fruit of
the Loom rose as the main competition in the underwear category (Case 426).
4. Case Analysis
Sara Lee Wal–Mart account division analysis was the most effective at marketing as it provided a crosscutting evaluation of the product's
performance. Kirk Nelson was deeply involved in generating the most recent information before meeting his boss (Case p.425). As a result, it acted as
a critical organization in promoting sales at the stores at low prices and sustainable supplies (Case 427). As a result, this relationship promoted the
internal sales at Wal–Mart while creating the needed impression in other external Sara Lee branches. In addition to that, the corporation had an
effective supply from its widespread supply chain by maintaining distribution centers for its products (Case 427).
To ensure that the products, promotion, and pricing were perfect, the analysts' recommendations were subjected to extra scrutiny and further
refinement. This reduced possible cannibalization and provided more effective recommendations on aspects such as replacements of less performing
products. Even after analyzing the

Essay on Critical Thinking and Decision-Making
Critical Thinking and Decision–Making
The purpose of this paper is to explain critical thinking and decision–making by different examples, models, and show how it is used in everyday life.
Everyone uses critical thinking and decision–making all the time, most of the time without recognition and involuntary and it starts from the time you
wake up in the morning till you go to bed. There are three components for every decision made and they are: 1.Criteria– the standards by which
decision makers evaluate alternatives. 2. Alternatives– specific courses of action or options, being considered "positions." 3. Cause and Effect Beliefs–
cause/effect belief are cognitions linking specific alternatives to specific criteria. These are often ... Show more content on Helpwriting.net ...
Amongst those duties they must also sanitize all food surfaces, including walls, counters, drains, and the floor. Most importantly this department has to
have enough clean kitchenware to supply the chef for its customers. Second, the Executive Chef's responsibility is to oversee all departments that
produce food for display and consumption. In regards to this is also responsible to maintain low food and labor costs resulting from the production of
these food products. The Executive Chef ironically as the name states, depending on the size of the company, is not responsible for the execution of
these food products. That duty lies with Executive Sous Chef, Sous is French for second. The Executive Sous Chefs duty is to properly staff and order
food directly proportionate to the amount of customers that the restaurant will service.
In a kitchen there are many examples of "Critical Thinking" on many levels. The cooks in a restaurant constantly have to make quick decisions in a
very hostile environment. All of these decisions are based upon orders given to them by their leaders and the demand for what they produce. In my
opinion when it comes to "Critical Thinking and Decision –Making" chefs have it rough. All the responsibility lies on their heads as a great chef an
author states "The brigade system divided the kitchen into functional areas. Each one had a command structure like the army's. Every

Keurig At Home Case Study
Sonam Mhaskar
New Product Development
Keurig at Home Case Study
Introduction:–
Keurig Inc has been founded on an amazing idea that coffee making systems that uses individual portion packs of freshly roasted and ground coffee
with unique coffee maker designed to brew perfect cup of coffee at a time. At that time there are already established gourmet coffee houses like
Starbucks, which is making coffee consumers to spend more money with an average of $ 1.50 or more for a cup of gourmet coffee. This change is
consumer behavior created opportunity to Keurig to offer gourmet coffees by a single–cup in offices in 1998. Within a span of four years (1996–2000),
Keurig have noticed sales increased by 40% in US at home coffee market. With these facts KeurigВґs management got convinced, to develop an at
home one–cup coffee brewer especially for gourmet coffee lovers.
KeurigВґs started approaching venture capital for funds to make their concept to a reality of single cup brewing system and their first target was
coffee service market, the B2000 which was launched in 1998.
Keurig changed its owner structure in 2002. They made agreements with two of its roasters partners that are Van Houtte and GMCR, both acquired
70% stake in the company. Keurig's single portion system is dependent entirely on the three key elements. a coffee brewer that perfectly controlled the
amount, temperature and pressure of water to provide a consistency superior tasting cup of coffee. Crucial differentiation for

Brand Building Blocks
BRAND BUILDING BLOCKS
Building Strong Brands: Why Is It Hard?
It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course
with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and
barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to understand these
pressures and barriers
Different factors that make it difficult to build brands are shown in the figure above. The first, pressure to compete on price, directly affects the
motivation to build brands. The second reason, the ... Show more content on Helpwriting.net ...
What, then, happens to the people who support the brand with market research or other brand–building activities? They are vulnerable to the
organizations new cost culture.
2. Proliferation Of Competitors
New, vigorous competitors come from a variety of sources. A host of food categories have watched Weight Watchers and Healthy Choice enter their
markets through brand extension strategies. In the snack category, Frito–Lay has seen regional brands expand and Budweiser 's Eagle brand break out
of its niche to become a major competitor. New product forms that provide real alternatives for the customer have encroached the soft drink market,
bottled water, carbonated water, fruit–based drinks, and "new age" drinks, among others.
Additional competitors not only contribute to price pressure and brand complexity, but also make it much harder to gain and hold a position. They
leave fewer holes in the market to exploit and fewer implementation vehicles to own. Each brand tends to be positioned more narrowly, the target
markets become smaller, and the non–target market becomes larger. Efforts to market to a broad segment thus become more difficult in the face of the
complex 'brandscape' Further, some new or desperate competitors may be motivated to take risks or attempt unusual approaches. The result can be
destabilization of the competitive dynamics. There is also an enhanced motivation to copy anything that is successful, in part because the risks of

Sarah Lee Case Analysis
Introduction:
Sara Lee Company's name came from one of many acquisitions done by Consolidated Foods. The company had different name throughout its history;
starting in 1939 when Nathan Cummins purchased C.D Kenny Company. In 1942 he acquired Sprague, Warner & Company and changed its
company name to Sprague Warmer – Kenny Corporation moving its headquarters to Chicago. Its first stock exchange was in 1946 and in 1954 they
changed its name to Consolidated Foods Corporation to best fit its diversified role in food processing, packaging, and distribution. The company
acquired many businesses related and unrelated from its beginning until 2011; per example: in 1968 Bryan foods, a meat products producer, 1978
Chef Pierre, a ... Show more content on Helpwriting.net ...
Later, in 2010 Sara Lee shed household and body care division and North American fresh bakery division. After its retrenchment, its businesses are
reduced into four categories in regard to North American retail division, North American food service division, international beverage division, and
international bakery division. The retrenchment strategy changed Sara Lee to a related diversification–oriented company out of an unrelated
diversification–oriented one. Sara Lee tends to relocate its resources to its strongest business units with the help of the retrenchment strategy.
Question 2: Industry attractiveness Measure| Important Weight| North America Retail| North America Food Service| North America Fresh Bakery|
International Bakery| | | | | | | Market Size and projected growth rate| 0.4| 9/3.6| 6/2.4| 7/2.8| 4/1.6| Cross–industry strategy fit| 0.1| 9/.09| 9/0.9| 8/0.8| 7
/0.7| Resource requirements| 0.2| 8/1.6| 8/1.6| 7/1.4| 6/1.2| Industry profitability| 0.3| 9/2.7| 6/1.8| 3/0.9| 1/0.3| | | | | | | Overall weighted industry
attractiveness| 1.00| 8.8| 6.7| 5.9| 3.8|
Information for Net Sales and Net Profit found on Case 16 from book.
In analyzing table above we concluded that not all segments are attractive. North America Retail is the most attractive but North America Food
Service, and North America Fresh Bakery also are attractive because of their scores above

Conflict Management Case Study: Tupperware Brands
Final Research Paper:
Conflict Management
Submitted by:
Gomez, Trisha Marie A.
MD 11 – 0010
Submitted to:
Dr. Efren Laxamana
August 25, 2011
Company Profile: Tupperware Brands Philippines, Inc.
Tupperware Brands (TWB) Corporation is a global direct seller of innovative, premium products across multiple brands and categories through an
independent sales force. Product brands and categories include design–centric preparation, storage and serving solutions for the kitchen and home
through the Tupperware brand and beauty and personal care products through its Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and
Swissgarde brands.
Tupperware was introduced in the Philippines in 1966 and has since become a household name, changing the lives of ... Show more content on
Helpwriting.net ...
There are many potential sources of conflict. Today's organizations are characterized by complex relationships and a high degree of task
interdependence, so friction can easily occur. Moreover, the goals of the parties are often incompatible, especially when the parties compete for limited
resources (Weihrich & Koontz, 2005). This holds true for Tupperware Brands, as there is a high degree of task interdependence between the
departments comprising each division of the corporation. Hence, friction can easily occur also, especially that each department has their own goals to
achieve that may or may not be in favour of the goals of the other departments.
It was mentioned that one major source of conflict is when the goal of the parties are incompatible, especially when parties compete for limited
resources but as for Tupperware Brands, the departments do not compete for limited resources but they do pursue different goals in achieving their

division's goal of producing a functionally and aesthetically quality product at the lowest cost as

Kraft Annual Report
KRAFT FOODS INC (KFT)
10–K
Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010
UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10
–K [X] ANNUAL REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE
NUMBER 1–16483
Kraft Foods Inc. (Exact name of registrant as specified in its charter) 52–2284372 Virginia (State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093–2753 (Address of principal ... Show more content on Helpwriting.net
...
ity Securities Selected Financial Data Management 's Discussion and Analysis of Financial Condition and Results of Operations Discussion and
Analysis Critical Accounting Policies Commodity Trends Liquidity Off–Balance Sheet Arrangements and Aggregate Contractual Obligations Equity
and Dividends Quantitative and Qualitative Disclosures about Market Risk Financial Statements and Supplementary Data Consolidated Statements of
Earnings for the years ended December 31, 2009, 2008 and 2007 Consolidated Balance Sheets at December 31, 2009 and 2008 Consolidated Statements
of Equity for the years ended December 31, 2009, 2008 and 2007 Consolidated Statements of Cash Flows for the years ended December 31, 2009, 2008
and 2007 Notes to Consolidated Financial Statements Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures Report of Management on Internal Control over Financial Reporting Report of Independent Registered Public Accounting
Firm Other Information Directors, Executive Officers and Corporate Governance Executive Compensation Security Ownership of Certain Beneficial
Owners and Management and Related Stockholder Matters Certain Relationships and Related Transactions, and Director Independence Principal
Accountant Fees and Services Exhibits and Financial Statement Schedules Signatures Report of Independent Registered Public Accounting Firm
Valuation and Qualifying Accounts
1 10 15 15 16 17 19 20 21 39 45 46 48 50 53 55 56

One Significant Change That Has Occurred in the World...
E SSAYS ON TWENTIETH–C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier,
and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora
Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and
Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John
McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape
Gerda Lerner, Fireweed: A... Show more content on Helpwriting.net ...
The beginnings and ends of what we choose to call centuries are almost invariably years of little significance. But there is little agreement over when
the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of
Germany, the surge of globalization from the mid–1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue
that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable
culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time,
without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the
1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to
comprehend the causes and consequences of the Great War that began in 1914. That conflict determined the contours of the twentieth century in
myriad ways. On the one hand, the war set in motion transformative processes that were clearly major departures from those that defined the
nineteenth–century world order. On the other, it perversely unleashed forces

Positioning Strategy for Starbucks in the Netherlands
пЃµINTRODUCTION
As exports and imports of goods and services both account for over 60% of nominal GDP, the life–blood of Dutch prosperity is foreign trade. Because
of its internally–oriented characteristics, Netherlands has the embedded culture that welcomes diversified products or services from the world, while in
some other countries in the EU, for instance, France or Italy, have ultimate pride for their own culture, especially for the product that I am planning to
introduce–coffee. Being an everyday coffee–drinker, it is particularly interesting for me to analyze whether the coffee company that represents the U.S.
will be successful when entering the Dutch market.
пЃµNEW MARKET BACKGROUND
п‚ІEconomic Background
The openness of the ... Show more content on Helpwriting.net ...
The growing chained coffee shops culture in the on–trade has inspired manufacturers to launch specialty coffees in the off–trade. This has led to an
increase in both volume and value sales of coffee in the Netherlands. Dutch consumers are becoming more adventurous when it comes to coffee, as is
illustrated by the growing popularity of espresso, cappuccino, single origin coffee and flavored coffee.
пЃµCURRENT SITUATION OFSTARBUCKS
Because of the Netherlands' geographic advantage, Starbucks has set up a brewing plant and distribution center in Amsterdam in 2002 distributing
coffee beans in the region of Europe. A headquarter is also set up is Amsterdam to take in charge of its European market. Interestingly enough, no
single Starbucks store was opened in the Netherlands until mid 2007. From the 3rd quarter of 2007, finally two Starbucks stores opened–the first one
is in Hilversum inside the Nike HQ, and the second one is in Terminal 1 at Amsterdam Schiphol Airport (European departures). However, only a Nike
employee can buy a drink in Hilversum, and in order to buy a drink at Schiphol Airport, customers would need to have a flight ticket to a destination in
Europe. In the year–end of 2007, Starbucks again opened two more stores at Schiphol Airport but were before the customs, so that customers would not
have to buy an airplane ticket to taste the Starbucks coffee.
Starbucks' expansion in Europe has been successful in Spain, Switzerland, and

The Creed Way : Chapter One : Family And Places
the creed way chapter one: family and places In my house it is sure is crazy with a mom, dad ,grandma, grandpa, and 5 siblings. Today is sunny
blue sky day. My family and I live in Greenville on Anitika street. Let me tell you a little about my family. My mom's name is carrie and my dad's
is henry and for them, it sure is crazy around here with all my siblings... my 15 year old sister Sarah Lee (who's alway on her phone.) My brother
Max James that's 13 and loves skateboarding. And then there's the twins cole adam and sophie jane (they both seem cute but,you never know what
those "innocent" 4 year olds can get into!) After them comes 1 year old cute little Claire Ray. My grandma and grandpa are martha and george.
Grandpa loves... Show more content on Helpwriting.net ...
Then there 's the smaller bathroom which none of us wants to use (it always smells bad). Next to that is the guest bedroom(sometimes i or one of
my other sibling sleep in there to get away from each other) I really do like our house but my problem is i can never get alone. in my room i'm
sometimes alone when sara's gone and sophie is play but besides that there 's nowhere. For example, i can't be in the playroom because cole might
be doing something weird or sophie is playing make believe and tea party. The little office is probably being used by some else who has to do
homework or anything else. But the guest room is usually empty so i do sometimes go in there. Well i 'm getting ahead of myself, so where was I
oh yay so one day as i got up in the morning i realized only grandma and grandpa were the only ones getting ready for the day. But that was ok I
guess. When the day was finally over i came home to an empty house. I did know max and sara were out with friends and grandma told me she
was going to take the twins to the park. But mom and dad were in there room again, I was starting to get suspicious. As everyone was coming home
later grandma went into mom and dad's room. Then soon grandpa went into there room. Now i knew something was going on. at eight o 'clock it was
time for bed. mom came into my room and i asked "is everything ok" "everything is fine she

Personal Narrative On My Changing Place
Moving the day after Christmas as a six year old was very exciting. After being there for eight years it definitely developed into a better place. We
remodeled our small kitchen so it looks like it's in the right decade. After that we replaced our bathroom. We laid new floors throughout the house,
remodeled the basement, and went through three different colors of the walls in my room. Even after all the changes everything is still getting better.
When we first moved it was just my mom, dad, brother and I. We also had threecats. Peter Trot, a fat ball of black fur who acts just like a dog and will
come when you call him. Lucifer, Lucy for short, who s a brown kitty, but acts just like Lucifer from Cinderella. And Sara Lee, our oldestcat who,

The Sara Lee Logo Essay
Sara Lee is a superior supplier of confectioneries, meat and other bakery solutions that provides high value products in broad food service operators
throughout North America exclusively. Sara Lee products are available in the branded names of Bistro Collection, Chef Pierre and Sara Lee bakery
products and the Jimmy Dean, Hillshire Farm, Sara Lee meats exclusively.
These products are made available in retail establishments, restaurants, schools, healthcare facilities, hospitality venues convenience stores, and other
food service operations. There are wide ranges of career opportunities available at Sara Lee that operates with more than 9,000 employees, this is the
ultimate choice for those with a dream to achieve
Jobs in Sara Lee
Sara ... Show more content on Helpwriting.net ...
Sometimes to reposition the empty racks neatly
Checks the distributor's route load sheets and verify it with the loads that are outgoing
Assistant brand manager
The Assistant brand manager is responsible for developing the marketing programs and executing them in a skillful manner. They are required to be
professionally talented to communicate excellently and manage the business analysis for the categories and brands for which they are assigned. Other
responsibilities are
Develop strategies and objectives for the assigned brand product by sharing goals, volume and financial targets
Manage P&L to over–deliver the Net Revenue, volume and operating income goals
Help in acquiring innovation business and strategy cases that are consistent by focusing certain areas
Deliver label design, new package design, marketing support materials and sales collateral material
Help the advertising agencies along with other suppliers to excel in the implementation of development and marketing strategies
Carefully listen and respond to every sales request regarding the promotions, products, research etc. and provide an accurate information
Benefits enjoyed by the Sara Lee employeessara lee corp

401K Retirement savings plan
Health related insurance policies and plans
Coverage for medical and drug prescriptions
Dental and vision insurance coverage

Marketing Management
DBA 1652 Marketing Management UNIT –– I
Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management– an introduction Marketing
environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand
management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales
promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer
satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing ... Show more
content on Helpwriting.net ...
Marketing consists of all the activities to facilitate the exchange. Within this societal perspective, then (1) the makers (2) what they are marketing
and (3) their potential markets all assume broad dimensions. The category of marketers might include, in addition to business firms, such diverse
social units as (a) a political party trying to market its candidate to the public (b) the director of an art museum providing new exhibits to generate
greater attendance and financial support (c) a labor union marketing its idea to members and to company management; and (d) professors trying to
make their courses interesting for students. In addition to the range of items normally considered as products and services, what is being marketed
might include (a) ideas such as reducing air pollution or contributing to the red cross (b) people, such as new football coach or a political candidate
and (c) places, such as industrial plant sites or a place to for a vocation. In a broad sense markets include more than the direct consumers of products
services and ideas. Thus a state university's market includes the legislators who provide funds, the citizens living near the university who may be
affected by university activities and the alumni. A business firms market may include government regulatory agencies, environmentalists, and local tax
assessors. Definition of Marketing As you already know there are

Benetton Family
Company History: Benetton Group S.p.A.
Company Perspectives:
Today the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose
style, design expertise and passion are clearly seen in the United Colors of Benetton and the more fashion–oriented Sisley brands, and in sportswear
brands Playlife and Killer Loop. The Group produces over 110 million garments every year, over 90% in Europe.
Key Dates:
1955: Giuliana and Luciano Benetton buy their first knitting machine and begin selling Giuliana's woolen sweaters.
1965: The Benetton family forms a partnership, Maglificio di Ponzano Veneto dei Fratelli Benetton.
1972: The company introduces a new ... Show more content on Helpwriting.net ...
Production at the company was also unique. In 1972 Luciano introduced a time– and money–saving production technique. By dyeing assembled
garments made of unbleached wool rather than batches of yarn before knitting, manufacturing time was trimmed and Benetton could produce garments
upon demand, which minimized the need to maintain an extensive inventory.
To produce many sweaters at reduced cost and financial risk, Benetton took advantage of an old Italian cottage industry. Benetton farmed out
labor–intensive production––knitting and sewing––to small, family–owned companies (many owned in whole, or part, by Benetton management)
throughout northeast Italy. Employing advanced technology, these companies allowed Benetton to manufacture in response to increased market
demand both domestically and abroad with reduced financial risk. About 80 percent of production was farmed out to 450 subcontractors who
employed about 20,000 workers in the Veneto region. The remaining 20 percent of value–added, capital–intensive production––quality control and
cutting and dyeing––was performed in house. By 1983 Benetton payments for contract work equaled nearly six times the labor expense for work
performed in its factories, according to the Harvard School of Business.
Benetton's early success is attributable as much to Luciano's genius, as to the Italian and local business

Sara Lee Essay
Businessman Nathan Cummings bought the C.D. Kenny Co., a Baltimore coffee, tea, and sugar wholesaler, in 1939. Cummings soon purchased
several grocery firms and later changed the company's name to Consolidated Grocers–1945. The operation went public in 1946 and was renamed
Consolidated Foods Corporation in 1954. Two years later CFC bought the Kitchens ofSara Lee, a Chicago bakery founded by Charles Lubin 1951.
Introduced in 1949 and named after Lubin's daughter, Sara Lee cheesecake had become his most popular product.
Soon after, CFC began building its international markets with its first European acquisition in 1962. Subsequent to that purchase, it expanded its global
presence with the purchases of Douwe Egberts (coffee, tea, and ... Show more content on Helpwriting.net ...
The Global Business Practices program emphasizes not only compliance with laws, but also values. The program gives employees a framework within
which to make decisions. Sara Lee's Global Business Practices is summarized in a document called Global Business Standards written in plain
language. This document is distributed to every employee, and has been translated into more than 11 languages.
Sara Lee has a global infrastructure of over 100 Business Practices Officers overseeing the ethics and compliance program in each of the operating
divisions and units. They are responsible for making sure every employee receives regular training, a key component of the program. Employees learn
from actual case studies about questionable behavior and use the business practices program to agree on a proper course of action. Also, there are more
than 50 Business Practices Committees that meet regularly to assess their organization's efforts and review and investigate inquiries, complaints and
any allegations of wrongdoing.
Sara Lee's commitment to conducting business with integrity does not end with employees. The Global Standards for Suppliers define Sara Lee's
minimum requirements of its suppliers. Sara Lee believes in doing business with those suppliers who embrace and demonstrate high standards of
ethical business behavior. Sara Lee expects all suppliers to comply with the law, do the right thing, and

Diversification Strategies
Diversification Strategies
BUS 508 Contemporary Business
Seena S. Nelms
Strayer University
Diversification Strategies What is diversification? According to the Merriam–Webster Dictionary online, diversifications means to produce variety or
to engage in varied operations. Diversification is a strategy that takes companies into new markets with new products and services to increase their
profitability. Some corporations have diversified and succeeded, while other have tried but failed. Today Sara Lee Corporation is a global
manufacturer and marketer of brand–name products for consumers globally focused primarily on the meats, bakery, beverage and household products
categories. Once known as Consolidated Foods ... Show more content on Helpwriting.net ...
Both AOL and Time Warnerwere successful in their own right before the merger. The companies together had approximately 85,000 employees. Their
global presence was one that was and still is well known. The acquisition valued at $350 billion and is still the largest merger in American business.
But this marriage was not one made in media heaven.
AOL Time Warner diversified because of synergy, it was designed to save money and make money. But the confidence in the merger was brief.
According to The New York Times (2010), "the dot
–com bubble began to burst and online advertising began to slow, making it difficult for AOL to
meet the financial forecasts on which the deal was based. The world began moving quickly to high–speed Internet access, putting AOL's ubiquitous
dial–up service in jeopardy". I think the merger failed because the two cultures didn't align properly. But it was said in an article by Tim Arango of
The New York Times (2010) that Don Logan, head of Time Inc., Ted Leonsis, a division president at AOL and Timothy Boggs, head of government
relations at Time Warner at the time of the merger, didn't approve of the merger. It was also said that Mr. Boggs thought that AOL was opportunistic
people, who were trying to exploit the market they were in as opposed to developing something that was enduring.
Some businesses are successful in diversification while others are not. I think the reasons

Global Supply Chain Management
GLOBAL SUPPLY CHAIN MANAGEMENT FORUM
CASE: GS–54
DATE: 05/2007
Stacy Duda, LaShawn James, Zeryn Mackwani, Raul Munoz, and David Volk prepared this case under the supervision of
Professor Hau Lee as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Copyright © 2007 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved. To order copies or request permission to
reproduce materials, e–mail the Case Writing Office at: cwo@gsb.stanford.edu or write: Case Writing
Office, Stanford Graduate School of Business, 518 Memorial Way, Stanford University, Stanford, CA 94305
–5015. No part of this publication may be
reproduced, stored in ... Show more content on Helpwriting.net ...
Such farmers would be more inclined and able to invest in productivity improvement tools and activities, and in their communities, thereby promoting a
source of stable and sustainable coffee supply.
COMPANY BACKGROUND
Starbucks was founded in 1971 when three academics–English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker–opened a
store called "Starbucks Coffee, Tea, and Spice" in Seattle. The partners named the company in honor of Starbuck, the coffee–loving first mate in
Herman Melville 's Moby Dick. The company 's logo is a two–tailed mermaid encircled by the store 's name.
By the early 1980s, the company had four Starbucks stores in the Seattle area and had showed profitability every year since opening. However, the
roles of the founders underwent major changes. Zev Siegel left the company, Jerry Baldwin took over day–to–day management and functioned as
CEO, and Gordon Bowker remained involved as owner while devoting most of his time to other business ventures.
In 1982, Baldwin recruited Howard Schultz, vice president and general manager of U.S. operations for Hammarplast, a Swedish maker of stylish
kitchen equipment and housewares, as head marketing and retail stores supervisor. Schultz 's biggest idea for the future of Starbucks came during the
spring of 1983 when the company sent him

Analysis Of Self In 1958 By Anne Sexton
Throughout all the years of her poetry, Anne Sexton continues to make powerful connections. All things considered, Sexton was talented in using
symbolism in her poems. Her analyzed poem "Self in 1958" allows people to view the multiple symbolic pieces in her work. Examples varying from
a dollhouse to a plaster doll itself. Yet, when she uses these interesting pieces of symbolism, it turns out to be a much deeper concept than once
thought. The doll in this poem, in turn becomes an extremely large symbolic piece that not only reflects Sexton, but her own personal views in life. In
her poem "Self in 1958", Anne Sexton uses symbolism to express the theme of female oppression in the 1950s. During the 1950s, women were forced
to comply with... Show more content on Helpwriting.net ...
As the poem progresses, Sexton's further allocates different experiences into the constant theme of oppression in her life. As seen throughout her
multiples pieces, Sexton is constantly searching for her sense of being. Attempting to fill the void that is her individuality. Therefore, the poem "Self in
1958" displays Sexton's search for both herself and the meaning of 'beyond' (Petty). Throughout the conforming world surrounding her, Sexton is
constantly searching for herself, attempting to feel better about herself in an oppressed world. Trying to stray away from the feeling of an inanimate
doll who is toyed around with, Sexton refuses to succumb to such low levels of individualism. This thought further led her into becoming an extremely
honest poet, talking about multiple serious topics ranging from mental illness, suicide, and the perspectives of womanhood (Petty). Sexton's ability to
do this provides the reader with her raw materials, thoughts and perspectives. Sexton began this journey through her therapist. She was told to let out
her thoughts in the form of poetry. Therefore, this mind set of looking deeper into herself was created. The more she advanced with her writing styles
the more she was able to slyly give her input of the world surrounding her from a female perspective. Because of this female perspective, critics were
able to note that Sexton was capable of venturing throughout

Susan B Anthony Research Paper
America has changed over the years in a multitude of way. Women have touched it all, everything from humanities to arts to science to government.
When studying history, students usually learn about the fights the men have fought; women are often overlooked. This paper is dedicated to learning
about women and their fight to create history; this paper is dedicated to learning about the struggles women have faced that have been overlooked by
those that dictate what a history book is supposed to contain. Women's history is just as important as men's history, therefore, this paper will contain
just a small portion of history made by two important women. Susan Bronwell Anthony was born to Daniel Anthony and Lucy Read on February 15,
1820 in Adams, Massachusetts. Growing up in a family that was politically... Show more content on Helpwriting.net ...
14 years later women suffrage was granted under the 19th amendment (Susan B. Anthony House). In honor of Susan B. Anthony the U.S. Treasury
Department put her portrait on the $1 coin in 1979. She was the first woman to receive this honor (U.S. Department of the Interior). To build on
receiving honors, Julia Child, known as the woman who brought French cooking to America, received 49 honorary awards in her lifetime,
including 9 honorary degrees. Julia Child introduced a new cooking era to Americans. Before Julia Child was the beloved chef, she was Julia
Carolyn McWilliams, born on August 15, 1912 to John McWilliams and Julia Carolyn Weston; she was born in Pasadena, California. She had a
simple childhood. Child was an athlete in school and excelled in her curriculum. Child enrolled at Smith College and majored in history (100 Years).
Child wanted to become a famous female novelist, therefore, she moved to Manhattan in 1935 to pursue her dreams. However, two years later Child
moved back home to help take care of her sick mother. Child spent time writing for local publications and working on advertisements (100

Swot Analysis
End of Book Case Studies
16/7/03
3:16 PM
Page 642
end–of–book
End–of–book: Case studies Q 643
case studies 19
Think design and performance– think Sunbeam CafГ© Series
Nicole Stegemann, School of Management and International Business, University of Western Sydney
Limited, a manufacturer of pumps, filters and security products. GUD's acquired Sunbeam in 1996. After catering for predominately female needs, it
was the male population's turn to benefit from Sunbeam's innovations. The electric shaver–Shavemaster–was introduced to the market. Despite heavy
international competition, Shavemaster became a market leader shortly after its launch. The appliance revolution continued to penetrate the Australian
market. Consumers ... Show more content on Helpwriting.net ...
The evolution of cafГ© groupies Dick Smith–the great adventurer Apple's renaissance– the agreement that works
End of Book Case Studies
16/7/03
3:16 PM

rewarding themselves by giving themselves a rest from their growing workloads. An increased interest among consumers with respect to alternative
health practices was another growing trend. Sunbeam's response came in the form of Sunbeam's therapeutics product line, and its massage and
aromatherapy offerings. Sunbeam continues to lead the market in electrical appliances, offering more than 250 products to the market. To date,
Sunbeam's sales exceed A$100 million from its numerous product categories. Sunbeam is currently experiencing overall growth in all its product
categories and is gaining solid market share from its competitors. The market is oligopolistic. Competitors such as Kenwood, Remington, Ronson,
Krups, and Mistral & Breville are all competing in the small appliance market. As of January 2002 Sunbeam held a 20.1 per cent share of the small
appliance market. Its competitor,
A change in lifestyles towards cafГ© lifestyles, and a renaissance in the demand for high–quality products prompted Sunbeam to adapt heavy–duty
appliances, that were traditionally found in restaurants and cafГ©s, for the consumer market. Sunbeam introduced a range of commercial–style
appliances called

Cognitive Based And Affective Based Attitude Towards The...
1. Introduction: The aim of this project is to evaluate cognitive–based and affective–based attitude towards the Samsung Family Hub Smart Fridge.
Information is collected from the selected marketing stimuli for evaluation. Discussing these two attitudes, effectiveness of strategies the company
used is evaluated. This essay includes my actual attitude towards product. In final part, recommendations are made. In cognitive–based attitude, direct
or imagined experience, reasoning by analogy, values–driven attitude, analytical processes of attitude construction and TORA model are used for
evaluation. Strategies used to introduce product are source creditability and company reputation. In affective–based attitude, affective processing and...
(Lin, C.T., Wang, S.W., Lee, C., Chen, Y.H., 2016, p.46) We assume all different age groups who are familiar with smart technology will be interested
in this product.
4. Marketing Stimuli
Marketing Stimulus are chosen from Samsung website, advertisement from Samsung NZ, product review from Verge and CNET, advertisement on
YouTube posted by HI–five. These marketing stimulus introduced functions and characteristics. Samsung Company used different videos which
imitate the usual life of customers, to recall memory about difficulties when doing cooking or kitchen work. These videos showed that it can solve their
problems. 5. Cognitive–based Attitudes
Cognitive process involves positive or negative valences, feelings or emotions. An attitude towards an object always involves a positive or negative
feeling or motivational component. It's an interrelated system of cognition, feelings, and action tendencies. (Winzar, Hume, Steven, Peter, 2015)
Cognitive attitude is a beliefs created base on perception on product. A perception is created when reaching marketing stimuli, for example
advertisement on TV or YouTube. Those stimuli promote product functions and characteristics, how they facilitate your life. Perceptions will be
formed. A belief towards brand will be established.
5.1.1 Direct or Imagined Experience
I imagine my experience of using fridge which some other problems about cooking can be solved. For

Kellogg Annual Report
K e llo g g Co m pa n y 2009 annual report strength of The В® Sustainable DePenDAble 11 Leadership Financials/Form 10–K Brands and Trademarks
1 Selected Financial Data 12 Financial Statements 27 в„ў strength of the в„ў Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners
Management's Discussion & Analysis 13 Notes to Financial Statements 31 Shareowner Information and в„ў PeRFoRmAnCe в„ў FoR moRe thAn A
CentuRy, Kellogg Company has been dedicated to producing great–tasting, high–quality, nutritious foods that consumers around the world know and
love. With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal, as well as a leading producer of convenience...
In 2005 and 2008, the Company made voluntary pension contributions after–tax of $210 million and $300 million, respectively. Our operating
principles of Sustainable Growth and Manage for Cash combine to deliver continuous improvement in ROIC. Dividends per share have increased
42% over the past 5 years. Retail Cereal Retail Snacks Frozen & Specialty internatiOnal Europe Latin America Advertising investment of nearly $1.1
billion in 2009 continued our consistent and strong investment into building our brands. At approximately 9% of net sales, this investment is
significantly above that of our peers in the packaged foods industry. Cost saving and efficiency programs in 2009 provided substantial progress
toward our goal of $1 billion in annual cost savings by the end of 2011. We now expect to exceed $1 billion in savings over this three–year period. %
growth 3% 4% 3% (1)% 3% 2% 7% 5% 3% North America в„ў 2009 NET SALES North America Frozen & Specialty Channels $12.6

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