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Top 10 Public Image Tips for Rotary Clubs

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Using Facebook, digital and other media - you can help boost your club's engagement and create more awareness of the impact you have in your community.

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Top 10 Public Image Tips for Rotary Clubs

  1. 1. Multi-District Empire PETS 7120. 7150, 7170 & 7190 Public Image Top 10 or 10 ways to get your club noticed
  2. 2. 10) Memorable means Consistent  We have a GREAT brand  Our clubs are autonomous but we all share the same values and passion  Using the Rotary Mark helps us share that message
  3. 3. 9) Your Phone can be your best Advocate  Photos  Video  Posting on Social Media
  4. 4. 8) Make Photos Fun
  5. 5. 7) Staying Active in Social Media  Set up a weekly schedule  Have 2 or 3 admins  Talk about other organizations you partner with  Use the events feature to generate buzz  You cover photo is the most important real estate  Milestones  When each member likes a post is shows up in their newsfeed for a little while  When each member shares a post it is on their home page for all to see
  6. 6. 6) Social Goes Beyond Facebook  Add Rotary to your individual profiles on LinkedIn, Instagram, Twitter, Pinterest and more  Share photos or status updates about your activities with your Rotary Club
  7. 7. 5) Your Web Site  If you can’t see it clearly on a phone or ipad – it can not be seen  Maintain up to date information  Use the rotary mark  google.com/analytics
  8. 8. 4) Email / Newsletters  Engaged Rotarians are passionate about what they do and love sharing it  Include an email sign up on your web site.  Lots of different options  Mailchimp – free  Clubrunner  Constant Contact
  9. 9. 3) Be friends with the Press  Google your club name “Glens Falls Rotary Club” click on news  Follow up Event Announcements with Post event results  Submit to local calendars, photos collections, etc  http://www.google.com/alerts/
  10. 10. 2) Buy ads in your Regional Paper  Artwork – use a caption  Titles  Body / Copy  Contact Info
  11. 11. 1) YOU
  12. 12. Resources  How to set up an account on Rotary.org  Use the Sign In / Register button, followed by the Create Account button. After answering a few questions, you'll receive an email directing you to activate your account.  From the email, click on the Activate your account link.  Rotary Brand Center https://brandcenter.rotary.org  7190 PR Grant
  13. 13. Brand Center Resources
  14. 14. Materials for your Club
  15. 15. Customize for Your Club
  16. 16. Use Your Photos
  17. 17. How Can I Help?  Melissa Ward  518-369-0407  Melissa@Rotary7190.org

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