New media marketing cheryl lawson

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  • http://youtu.be/rx8m-nYRaGk
  • http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users.aspx
  • http://www.youtube.com/watch?feature=player_embedded&v=g_EiaaWIsZ8
  • https://plus.google.com/+GoogleGlass/photos
  • New media marketing cheryl lawson

    1. 1. New Media Marketing #UCREXT Cheryl Lawson @PartyAficionado
    2. 2. Agenda • • • • • • • What is social media Word of mouth speed of light Internet users Social networks Mobile marketing Measurement and Analytics The Future of marketing and digital media
    3. 3. What is Social Media? • How has social media changed the way we market?
    4. 4. Word of Mouth Speed of Light
    5. 5. Everyone is a Media Company
    6. 6. Social Networks • Who Are You? – What is the description for each demographic group – What is your style for each – What is your persona – What is your Frequency – What is your call to action
    7. 7. The Demographics of Social Media Users
    8. 8. Facebook
    9. 9. Google+ Google.com/+CherylLawson
    10. 10. Twitter Hash it out
    11. 11. Pinterest Diamonds, Cupcakes, and Shoes
    12. 12. Pinterest for dudes
    13. 13. Instagram A picture is worth a thousand words
    14. 14. Youtube Your Brand TV
    15. 15. Foursquare Location, Location, Location
    16. 16. Mobile Marketing
    17. 17. Mobile Market Research Infographic
    18. 18. ROI of Social Media • Social as a customer service tool
    19. 19. Analytics and Measurement
    20. 20. The Future

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