Join Peter McDermott, from You Garden, as he discusses how he differentiates his business and stands out in the world of gardening.

1. PETER
McDERMOTT
A Day in the Garden

2. A Day in the
Garden

3. Background Information
Diversity
between
B2C and
B2B - 50:50
Founded in
2011: with
start-up
capital of
just £250k
Overhead
light
business
model:
flexible and
adaptable
Growth has
been
consistent
YOY
Now shipping
over 1 million
parcels
– 2019 figures
Projected
2019
turnover of
£17 million

4. Our Channels

6. Service Differentiation
12 acre purpose built operational facility – live product
Technical experts in key disciplines – Outsource low value add
Know partners and carefully manage them
Planning for peak season(s) is the key
Blended business = risk managed

7. Little Things We Do
● Know our customer – empathy, test orders
● No assumptions – let them tell you what / how they want it
● Communicate – WYG, cultural instructions, respond quickly to queries
● But also apply tech wherever you can – video, Amazon Pay, online
marketing trickery!
● Be a gardener … love what you do!

8. Thank You