This document is an invitation to the BITCON 2012 conference taking place June 13-15 in London. The conference will focus on forging strategic partnerships between business and IT to drive innovation and future success. Speakers will discuss topics like process improvement, data management, customer-centric processes, change management, and effective collaboration between business and IT. Attendees will have opportunities for peer-to-peer learning and discussion. The invitation encourages business leaders to attend in order to stay ahead of technological changes and leverage the potential of partnerships between business goals and strategic IT.

1. INVITATION ONLY
Produced by:
13th - 15th June, 2012
London, UK Speakers:
Ajay Kumar Dihr , CIO,
Lanco Infratech
Forge strategic partnerships
Krist Davood, CIO,
for future success Schiavello
• iscover the secrets to successful
D Deandre Lyman, VP,
Citigroup
marriage between Process
Improvement and Technology. Emlyn van der Wal, VP of International Operating Model
Business Processes - Operations International,
• ain 2020 insight into future of
G ABN AMRO
innovation – and how to sustain it! John MacDonald, Director - Business Process,
TNT
• hare best practice and case–study
S
Nick Burgess, Head of Pipeline Change,
learning through peer-to-peer RBS
exchange
Professional Services Director,
• egotiate the challenges of change
N Navis
management with improvement Vinod Jain, VP,
pioneers Bank of New York Mellon
Lutfi Al Shukaili, VP Service Quality Contact Centre,
• nleash the potential locked within
U Amjan Bank
your IT infrastructure
Angelo Minafra, Head of Operations,
AIG
“The whole business is now IT aware and Kevin Nolan, Head of Business Architecture,
Bank of Ireland
IT-literate, and sees the need to get more
involved in IT so that business benefits Mark Bishop, Head of Operations,
are delivered” Thomson Reuters
Andrew Mullock, CIO, BNP Paribas Pieter Jonsgtra, Head of BPM,
SNS REAAL
www.businessitconnections.com

2. CONFERENCE AGENDA
“Technology is now so ubiquitous and so central to business enablement that arguably the responsibilities of any business
executive will include most of the essential elements of what today is in the CIO's exclusive domain.”
Paul Bellack, CIO Magazine
This quote represents the fundamental need for all business leaders to embrace and understand the
changing technological landscape and the undiscovered potential in leveraging the partnership
between business goals and strategic IT.
As the i-generation of customers grows, and competing enterprises become increasingly agile and
connected, can you afford to lag behind, stuck in the doldrums of inefficient and cumbersome
operations?
As Peter Drucker states in his recent publication Management: Task, Responsibility Strategy, every
business has similar, simple goals: “Because the purpose of business is to create a customer, the
business enterprise has two—and only these two—basic functions: marketing and innovation.”
Through detailed research with Forrester, innovation leaders such as IBM and across our growing
network of IT and business leaders, we are discovering the invaluable benefits pioneers of IT/business
alignment are reaping through effective, sustainable change. How are you going to discover the
secrets behind forging strategic partnerships to innovate for future success?
BITCON 2012 is a unique forum, delivering insightful commentary from leading innovator executives
and the opportunity to tailor your agenda to your level of maturity through our interactive, streamed
discussions around business critical issues:
- BPM and Beyond
- Data Management
- Customer centric process delivery
- Fostering a culture of continuous improvement
- Effective strategising with business partners
Gone are the days of back to back PowerPoints – this is pure peer-to-peer exchange through
extended discussion and keynote sessions, helping you find a common language with your IT and
business partners.
I look forward to meeting you in London this June.
Kind regards,
Katie Biltoo
BITCON Director – PEX Network
www.businessitconnections.com

3. CONFERENCE AGENDA
PEOPLE CULTURE FOCUS DAY
Whilst process improvement, waste elimination and technological innovation are vital
components to achieving enterprise excellence, the essential driving element binding
businesses together is people. As leaders of the business functions propelling your
organisations to the next level of operation, you cannot afford to miss out on opportunities to
invigorate, engage and harness your most valuable resource.
This series of interactive workshops offer an incisive view into:
- the power of effective leadership
- the challenge of achieving productive team dynamics
- capitalising on customer engagement
Guarantee returns on your time invested out of the office through hands-on exercises and
participation led seminars to supplement your discussion at the main event.
09.00 Registration Networking Coffee
10.00 Executing Change: Agile Business Needs Agile Leadership
How are you as a leader going to drive your business forward over the next 5 years?
Influencing, engaging and creating value are core leadership skills, but through this
session, you will discover tools and strategies to drive business agility and competitive
performance whilst creating opportunities to survive and thrive in unchartered territories.
Learn from SNS REAAL on their innovative approach to the practical realities of office
hours, face-time and paperless working.
Pieter Jongstra, Head of BPM, SNS REAAL
12.00 Business Lunch
13.00 Customer Relationships: The Life Force of Every Enterprise
Look beyond the frontiers of your organisation and realise that customers are the
driving force behind our need to improve, innovate and create value. Fleming told
us that engaged customers produce twice as much revenue as normal consumers,
justifying the need to understand how to:
- Develop consumer-focused interfaces and effective Sales Marketing processes to
engage and retain customers
- Drill down into financials to unlock the necessary capital to drive customer retention
initiatives
- Realise the power of your brand, and exploit your message and goals to achieve
maximum effect in the marketplace and with employees
15.00 Networking Coffee Break
15.30 Innovate or Incriminate? Financial Public Services: Cost vs. Customer
Regulations 101 With increasing cuts in public sector
With Basel III and the myriad other provision, how can you innovate without
regulatory updates looming on the breaking the bank?
horizon, you cannot afford to innovate Find out your own strategies through
incorrectly. Use this case study session as interactive case studies in this afternoon
your simulation, testing the waters of session.
regulatory change.
Vinod Jain, VP, Bank of New York Mellon
Close of Focus Day
www.businessitconnections.com

4. CONFERENCE AGENDA
Day One, Thursday 14th June 2012
08.00 Registration Networking Coffee
09.00 PEX Network Welcome
09.10 Chairman’s Opening
VISION
09.30 2020 Insight: Business IT Forging the Future of Successful Enterprise
How will business be done in 2022? Or even 2050? The alignment of Business IT as
powerful units of strategic business improvement is becoming a necessary step in the
battle for future success. But who will be leading the trail, and why?
This opening keynote delivers searing insight into the future of commercial interaction,
and the strategies we need to employ for future competitive advantage.
Krist Davood, CIO, Schiavello Customer
10.00 Turning Full Circle to Realise the Value of the Customer - Not the Process! Focus
The PEX Industry Whitepaper indicates that market conditions are driving organisations to
customer oriented improvement. This session reflects on how consumer-focused
innovation reaps significant reward, and explores how to incorporate effective strategies
into future business directives to build and retain a valuable client-base.
Lutfi Al Shukaili, VP Service Quality Contact Centre, Amjan Bank
10.30 Negotiating Across Business/IT Borders
Strategic partnerships, whether internal or with a sourcing partner, can be challenging to
manage – particularly when process and culture can vary widely between the multiple
stakeholders. Learn the benefits of mediating parties, and the effective cost-reduction
and efficiency benefits this can have.
Emlyn van der Wal, VP of International Operating Model Business Processes - Operations
International, ABN AMRO
11.00 Networking Coffee Break 121 Meetings
INTERACTIVE INTERACTIVE DISCUSSIONS
Power points are a thing of the past. The following streamed forums offer a refined and structured session format to
enable high-level discussion and peer-to-peer exchange. With expert facilitators pushing dialogue forward, these
sessions are your opportunity to drive the agenda and tailor sessions to your focus.
12.00 Start of Streamed Interactive Discussions
MAPPING MODELLING UPGRADE OPTMISATION NEXT GENERATION
Lessons Learned –The Right Front to Back – Achieving What Next After BPM? Hype
Programme at the Right an End to End Optimal Vs Realistic Approach
Time Operating Model Many of you will have
Dubious of the success of Creating customised achieved significant return
your BPM initiative? applications to support your through first generation BPM.
Perhaps the timing isn’t organisation from front to But where are you going
quite right or the project back office is invaluable in now?
needs more thorough your innovation journey. Shift your focus to the future
planning. Learn from others’ Discuss the successes and of your organisation, and
mistakes and talk through pitfalls of different identify the needs of the
the fail-safe strategies for a approaches to holistic business within the
successful start. platforms during this increasingly complex, global
interactive session. environment.
Nick Burgess, Head of Krist Davood, CIO, Schiavello
Pipeline Change, RBS Pieter Jongstra, Head of
BPM, SNS REAAL
1.15 Networking Lunch Break
www.businessitconnections.com

5. What is the Value of Robust From Vision to Reality: The Service Oriented
Business Processes? Case of Operations in Architecture – Essential or
2.30
It is often said that Italian Insurance Not?
‘robustness’ in BPM is Companies The point of holistic
required to achieve the The next step towards a innovation is not simply to
end result quickly and truly integrated and cater to internal drivers.
efficiently. But why? effective operation is to Ultimately, the business
Discuss the value of a develop processes and survives through driving
strong and effective information systems that customer retention and
programme and how to serve the needs of the generating new business.
deliver those findings to our business. Evaluate the optimum
stakeholders. How do you best leverage strategies and tools to
Professional Services IT to do this? deliver exceptional
Director, Navis with Igrafx Angelo Minafra, Head of experiences through SOA.
Operations, AIG
3.45 Networking Coffee Break
Build an Effective Business Business Agility – How 5 Realities of the Social
4.15 Case for BPM Flexible are You? Enterprise
Giving and getting the go Mature systems are not just Often considered a buzz
ahead for new projects is a those that have been word, the social enterprise is
struggle at the best of around for a while within now becoming a reality.
times, and with diminishing one silo – they are Through HR, Finance, Sales
margins, even harder. sophisticated and applied and beyond, interoperability,
Discover both tangible cross-functionally. They are mobility and interactivity are
and intangible benefits of agile. the new tools for the i-
implementing BPM through Overcome inflexible work generation.
this discussion. flows and isolated What, though, are the
Vinod Jain, VP, Bank of improvements by tangible benefits? Examine
New York Mellon leveraging holistic BPM these 5 realities and
suites for maximum gain. benchmark against your own
Radu Buregehla, CIO, GE organisation.
Capital Romania
5.30 Reduce Infrastructure Complexity to Improve Operational Efficiency
From large-multinationals to local business, the complexity of your infrastructure could be
damaging both operational and cost effectiveness.
Understand the benefits of streamlining your infrastructure to create lean operational
practices and applications to support business activity.
Kevin Nolan, Head of Business Architecture, Bank of Ireland
6.15 Chairman’s Closing Remarks
www.businessitconnections.com

6. CONFERENCE AGENDA
Day Two, Friday 15th June 2012
08.30 Registration
09.15 Chairman’s Recap on Day 1
09.30 The Politics of Improvement – and How to Navigate Them
Leadership deadlocks between business and IT can mean the difference between
progressive improvement and costly stagnation. You know this all too well. Learn
how to speak each other’s language and understand the different agendas
involved. Even bring your counterpart to effect real change back in the office.
10.15 Why How? Sustaining Improvement across an Evolving Business Network
Sustainability is key to delivering valuable and effective change. Whether you are
beginning to map and model BPM systems, or are pioneering a totally mobile
operation, knowing how to make it last is crucial for return on the time and capital
invested. Benchmark with your peers to evaluate the optimal strategies for
sustainable deployment
John MacDonald, Divisional Director-Business Process, TNT
10.45 Networking Coffee Break
THINK TANK
11.15 Data: Peak Performance
Capitalise on your data!
In the current climate, it is not enough to think you know your business.
Information management keeps organisations ahead of the competition, and
through effective analysis and strategic forecasting, keeps them ahead of their
own performance.
Learn more about being one step ahead here.
12.30 Networking Lunch
1.30 Improving Business Performance by Connecting Marketing to Sales
Align marketing and sales activity to improve sales effectiveness and efficiency.
Define the relationship between Sales and Marketing, and understand the critical
dependencies for success.
Improve trust between the functions, and drive end-to-end adoption.
Mark Bishop, Head of Business Operations, Thomson Reuters
2.15 Networking Break and 121 Meetings
3.15 Final Exchange
Your opportunity to reflect and catch up with the wealth of information garnered
over the past 2 days, and ask any final burning questions to both our panel of expert
facilitators, and your peers across the audience.
3.45 Chairman’s Closing Remarks
4.00 End of Day 2
www.businessitconnections.com

7. Media Partners
Website: www.processexcellencenetwork.com
Phone: 1-646-454-4559
Become a member of Process Excellence Network and receive complimentary access to resources that will keep you at the forefront of
industry change. You will receive access to our growing library of multi-media presentations from industry leaders, an email newsletter
updating you on new content that has been added, free aggregated news feed from over 1000 global news sources tracking your industry and
special member only discounts on events.
Become a member here: www.processexcellencenetwork.com/join.cfm
www.businessitconnections.com

8. Maximise Your Involvement: Sponsorship and Exhibition Opportunities
BITCON 2012 is attended by senior officials and decision-makers from industry, bringing together buyers and suppliers in one location.
Focused and high-level, the event will be an excellent platform to initiate new business relationships. With tailored networking, sponsors
can achieve the face-to-face contact that overcrowded trade shows cannot deliver.
Exhibiting and Sponsorship options are extensive, and packages can be tailor-made to suit your individual company’s needs. Most packages
include complimentary entry passes, targeted marketing to industry officials and executives, and bespoke networking opportunities.
Other features of sponsorship include:
• Prominent exhibition space in the main conference networking area
• Participation in comprehensive pre-event marketing campaigns
• Tailored marketing strategies to suit your organisation’s size, capabilities and individual requirement
For more information and to discuss the right opportunity, contact us on +44 (0)207 368 9300 or sponsorship@iqpc.co.uk
Sponsors Exhibitors
www.opentext.com
OpenText Business Process Solutions (BPS) are designed to deal with fragmented
processes by better empowering people to work more efficiently while giving
management the visibility to focus on measuring and meeting goals.
To support this vision, our BPS leverage our best-of-breed product portfolio to deliver
dynamic process and case-based applications - supporting each step of a process
without limitations imposed by the device, channel, type of information, or context.
www.businessitconnections.com

9. 5 WAYS TO REGISTER
Web: www.businessitconnections.com
13th - 15th June, 2012 Phone: +44 (0) 20 7036 1300
London, UK Fax: +44 (0) 20 7368 9301
Registration Form Email: enquire@pexnetwork.com
To speed registration, please provide the priority code located on the mailing label or in the box below. Post: IQPC Ltd, 129 Wilton Road, London SW1V 1JZ,
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