BestBuy is one of the largest retail multinational companies dealing in consumer electronics originated in the United States. Over the years Best Buy has faced major competition from the rising industry of online buying (mainly Amazon). Since the costs of operating online are low, the costs of the products that they sell are also lower than that of a brick and mortar like BestBuy. We took a strategic approach to analyzing how well BestBuy is doing, from a leadership point of view, trying to cope up with the era of E-Commerce.

1. You’ve Become
The Leader
Megan Fang, Hannah Wang, Yuzhou
Yang, Sisi Huali, Riya Gandhi, Junhua
Huang

2. Meet Our Team!
Riya Gandhi Hannah Wang Sisi Huali Megan Fang Junhua HuangYuzhouYang

3. Agenda Style
Highlights & History01
Critical Issues02
Current Situation03
New Strategy04

4. Highlights & History

5. Company History
Founder: Richard M
Schulze
Under the name: Sound
of Music
Established 1966 Shut down in 1971
following a tornado
Reopened in
1983 as Best Buy
Headquartered in
Richford,
Minnesota

6. Competitive Advantage
Price Matching Guarantee
BestBuy 2020 & Renew BlueJust-In Case Inventory Strategy
Largest Brick & Mortar Store for
Electronics in USA.

7. Competitor Analysis
Insert the title of your subtitle Here
$480 Billion revenue
Footfall of over 800 million customers every
year.
Walmart
Faster Delivery to compete with Leading
Companies in E-Commerce
NewEgg
First Mover Advantage: E-Commerce Industry
BestBuy Growth 9% - Amazon Growth 25%
Amazon

8. Critical Issues

9. Critical Issues
TVs and computers are durable than
they were before, which means fewer
opportunities for repair income.
Losing Markets
Given the bankruptcies of RadioShack,
how could Best Buy survive with its
unique selling proposition?
How to Position itself
TVs and computers are durable than
they were before, which means fewer
opportunities for repair income.
Amazon is the biggest competitor
Former CEO had an affair with a 29-year-old
employee
Best Buy overpriced bottled water in Houston
Best Buy Scandal

10. Our Plan For The First Month
As the new CEO

11. Our Plan For The First Month
As the new CEO
Build a team of senior executives
Understand the whole picture of the company
Build trust with stakeholders
Find an advisor

12. Flowchart

13. Current Situation

14. What business is Best Buy in today?
● online & offline: showcase and ship
● matching price
Product selling
01
● in-house sales stuff
● in-home advisor program
Customer service
02
● the Geek Squad
● “connected-life” market
Technology support
03

15. Current Strategy
Old: “Renew Blue” in 2012
Check on health and safety on ageing parents
Create peace of mind
Assured Living
Building lead position
Demonstrating new technology solutions
Add 1500 employees
Smart Home Market
Provide ongoing support
Nationwide in Canada
200 stores in the U.S.
Total Tech Support

16. Sustainable
Smart Home Market
&
Assured Living
Total Tech support

17. Planning Process for New
Strategies

21. Future Strategic Recommendations
‘Going Smart’

22. Increased Investment in Training
Appoint a Chief Customer Officer
Cooperation with Renowned
Universities
Bigger Marketing Efforts
B2B Selling with Smart Office

23. Internal
Strategies

24. Internal
● Rapid Upgrade on System
● Price Match
● New Holistic Employment Training Program
● Employees Stay Loyal
Internal Training

25. Internal
● Facilitate the talent training
● Enhance the team strength
● Make special teaching plans
● Set up specialized online courses
Cooperation with Renowned Universities

27. External
Strategies

28. Bigger Marketing Efforts
Design an artificial intelligence function and add it into the existing Best Buy app as a Rob chat & An
augmented reality function(AR technology) on the app to show consumer all products “in
reality”.Invest more on R&D in AI. Reduce cost in future.
Ad-AI Technology: Mobile App
Demonstrative Products & Salespersons
Discussion on Social Media
Special Venue
Educational purpose
In-Store Experience Events
Reach a broader & younger influx of
customers by partnering with Social Media
influencers with a following similar to that
of our target audience.
Influencer Marketing

29. External
● Smart Office:
● Partnership with office organizations
● B2B model
● Pilot program
Partnership program of the “Smart Office”

30. Thank you for your
attention! 
Any Questions?