3. Interesting Points
Most of the time the
Some brands have
cash register its at the
All of the stores gave logos and names that
back and its set as a
their employees do not directly refer
barrier between the
products to use. to the products on
cashier and the
sale (e.g. Speedo)
customer
4. More Details!
• Most of the stores are warm or extremely warm
• The design on the walls changes your perception about the
height of the ceiling
• Most of the places are quiet and do not draw your attention
inmediatly
• All of the stores had the door open, making you feel welcome
• Only one brand made his environment infuence the perceived
value of the merchandise (Inkanta)
• Many stores have the same lighting
• Only 33% of the store offered impulse items near the cash
register.
5. • Only one of the six stores
keeps the store security
visible
6. Lightening its not considered
to relevant on 66% of the
stores
All of the stores visited are crowded with
products and on the 65% of them, the ailes are
dead ends or make it harder to visit the store
