3. ARCHIES GALLERY
Before entering the store
The store draw us in with its
beautiful antique items
displayed in the showcase.
A guard is standing to open
the door and collect the bags
and other items that
customers are carrying.
This gives us an idea about the
quality of the things present
inside the store.
The sign lettering is very
creative. The first name is
written in UPPER CASE
whereas the last name is
written in the lower case with
a beautiful design in between.
4. ARCHIES GALLERY
STORE ENVIRONMENT
The walls of the gallery are
wooden framed with lights in
all parts of the gallery.
There is a silent atmosphere
and light smell of fresh
flowers.
Ceiling is around 13 feet high
and a lot of space is there to
walk freely.
Store consists of two Air-
conditioners providing
suitable temperature and soft
music adds to life to the store.
Cash counter is located on the
left side of the exit gate and
belongings are properly
checked before leaving the
store.
5. ARCHIES GALLERY
PERSONNEL
Salesperson know enough
about the products in the
store.
They are all dressed in the
same color code.
For every two customers there
is a one salesperson and the
average age of the employees
is around 20-25 years.
The best quality of the
employees is that they treat
customers according to their
age and according to their
likes and dislikes.
6. ARCHIES GALLERY
PRODUCTS
As you enter the store the first
thing you I noticed was a big
teddy bear and then around
hundreds of cards sorted
according to their prices.
There is a central display table
with antique products.
Most expensive products are
antique items ranging from
15000 to 20000 whereas the
cheapest items available are
key–chains starting from
Rs.50.
There is no items on sale in
the store.
7. ARCHIES GALLERY
CUSTOMERS
The customers are generally seen
with children or they are group of
students with an average age
varying from20-40 years
accounting to 60% females.
On an average a customer stays for
around 15-20 minutes in the store
and they are free to touch all the
products.
Generally, 20% of the customers
are found to buy the stuff.
IN ALL THIS STORE IS A PERFECT PLACE
TO BUY GIFTS AND THE QUALITY OF
THE PRODUCTS IS EXCELLENT.
8. LIFESTYLE
Before Entering the store
Well, it’s a perfect store having all
possible branded clothing for men,
women and children.
Similar to the store mentioned
above this store also have a guard
standing next to the door and the
belongings of the customers are
checked properly.
A uniqueness that adds to the
beauty of the store is the vast
entry of the store.
You can clearly a lot of people
roaming inside the store.
The tag line of the store “YOUR
STYLE. YOUR STORE.” is also such
that customers can relate to
themselves.
9. STORE • We can find many people roaming around in the store
• A slow romantic music at a very low volume provides a
ENVIRONMENT suitable environment to the customers.
• The salesperson in the store are all dressed in same color
code(orange shirt and black trousers) , ageing around 25-30 years
PERSONNEL and attending only customer at a time.
• For each brand (Levis, Peter England etc.) there is different
salesman who knows all the qualities of that particular brand.
• The products are very nicely arranged. Ground floor consists of
clothing for men , first floor for women and third for women with
a ceiling height of 15 feet each and the escalators are provided at
PRODUCTS two places for the convenience of the customers.
• As told by the managers the store has clothing of almost 50
brands.
10. Most of the customers come with family and few are there just to have a look
at the latest products which have arrived last week. The reasonable prices of
the products allow customers to buy the products and the vastness and the
number of brands available are the key factors for average time spent by a
customer being 30 minutes.
12. MY MART
A five story building with
Due to the cheap rates of the
a wonderful display from
The environment of the At every floor there are products the sales are pretty
outside is enough in good. In fifteen minutes span
store is pleasant and 4 salesman present to
itself to draw a customer the store-keeper sold 5
quiet. attend the customers.
to the store. products worth Rs.9750.
The walls are painted The unique feature of The customers are even
To add on, the name of
pink having a height of this store is that you can allowed to test the products
the store is written in
about 12-15 feet with get everything of daily and one year warranty on
bold UPPER CASE letters every small and 3 year
cash counter located at use. Even my favorite
and with a catchy tag warranty on every big
the corner of the store. Crazy Ball was also
line- “Its all about my electronic gadget is provided
The store is lightened available.
world” with free service from the
such that the light falls 70% percent of the store in the warranty span.
This tells us about the
even on the tiniest item employees are girls aged In short, I found the store “A
huge variety of the
in the store. around 25-30 years COMPLETE DEPARTMENTAL
things present in the STORE”.
store.
13. RELIANCE FRESH MART
Reliance Fresh is a food-product store.
The walls are least visible which are
painted white and ceiling is pretty low
in height around 12 feet with three
billing counters just after the entry
gate. A security guard stands at the
door to check the bill during the exit.
The only Unique feature about the
store is that it attracts the customers
by giving discounts on various
products. (eg. Hide and Seek Biscuits is
sold for Rs 36 in the market and it is
sold at Rs. 32 here). Moreover people
get all the eatables and cosmetics in
one particular store.
Rest the store doesn’t have any special
addition.
14. NIKE
• This is a shoe brand and manufactures T-Shirts too and due to the best product shown in the display which can
be seen from outside people (mostly teenage) get attracted towards the product.
BEFORE ENTERING
THE STORE
• The store is nicely maintained and the unique feature of the store is its display. Two products are kept at
significant distance and that adds to the already perfect display.
STORE
• The clothes are hanged in the middle of the store so that they can easily be checked out and a changing room is
ENVIRONMENT also provided.
• Nike products are already known in the market for their quality.
• The products are available in huge variety and colors and the salesmen try their best to satisfy the needs of
customers
PRODUCTS AND
PERSONNEL • The only different thing in the staff of Nike from the other stores is that they don’t have a particular dress code.
• Customers are mostly teens. In the fifteen minutes span 3-4 customers visit the store with 0.75 probability being
a teenager.
CUSTOMERS • Most of the customers buy the products that are ranging between Rs. 2,000- Rs. 6,000.
