As part of the course 'A Crash Course on Creativity' Interesting observations during regular purchases

1. Are our eyes OPEN
Amit Jain
India
A Crash Course on Creativity
Professor Tina Seelig, Stanford University

2. What is Creativity
CREATIVITY
Creates
Where is Gravity at Shops – Let’s Observe?

3. The shopping Experience
Depends on a lot
Sing
Display
boar
d
Information
Salesp
erson Ambience

4. Display
• Displays matter a lot
– IDBI ATM lighting makes me think do I need to withdraw money
– SBI I will only use if I need it and searching for ATM
– One attracts and another, well we need to find
Never thought Display can have such impact

5. Positioning
What’s more tempting than chocolates and snacks
Put them at the front, even passerby's would be attracted
Something to learn from small shopkeepers

6. All matters is margin
• The first thing
person should look
at is my high
margin produces
– Front for home
based products,
brands at the back
Been a regular visitor to this shop but never
thought why this display- interesting shopkeeper

7. Variety and Gravity
• Hmmm, lets have
variety, does that also
brings more
customers
– More choices leading
to more purchase

8. Thanda Matlab CocaCola
(Cool means CocaCola)
• All Indians know this tagline
• So selling cold drinks , well the
brand matters

9. So What?
• Well Shops have gravity hitting at our
subconscious
• Keeping our eyes open will give us that insight
Businessman seems to be the biggest Behavioral
Scientist,
They know the gravity for subconscious