This document provides tips for selling wine online, including selecting which wines to offer, publishing detailed product information with pictures and descriptions, customizing the design and buying process for simplicity, ensuring compliance with legislation, investing in marketing through various media channels, being responsive to customer questions and orders, and trusting experts to handle various technical aspects like coding, design, marketing, logistics, and legislation. The overall guide recommends devoting time to properly setting up and promoting an online wine store while following best practices.

1. How to sell wine online
vinoshopping.com

2. Devote your time..
...or simply don't try!
http://yellowcandyfloss.deviantart.com/art/Clock-289959263

3. Wich wines are you going to sell?
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Best-Sellers vs. Top Wines
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Bottles vs. Box
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Only wine??
http://commons.wikimedia.org/wiki/File:Wine_cellar.jpg

4. Publish detailed information
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Pictures (yes, more than one!)
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Description
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Prices
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Tasting notes
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Vintage
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Variety
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Proof
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Prizes
...
http://commons.wikimedia.org/wiki/File:Braille_wine_label.jpg

5. Be different!
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Don't do like the others
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Run away from “built in 5 minutes” shops
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Customize yours
http://commons.wikimedia.org/wiki/File:Empty_Wine_bottle.jpg

6. Make it simple!!!
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Graphical Design
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Product Sheet
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Buying Process
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Billing, shipping,…
http://commons.wikimedia.org/wiki/File:White_chicken_egg.jpg

7. Take care about legislation
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From any country where you want to sell
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Get info about age constraints
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Don't relate your wine with success or popularity...
http://commons.wikimedia.org/wiki/File:Veave_in_jail.jpg

8. Invest in marketing
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No product is a self selling product
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How much is a client worth?
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Advertise your shop through different media
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Create the “Wine of the Week”
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...or “special wine for a romantic dinner”
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Add your products to Google Shopping, eBay, Wine-
Searcher.com, Winebid.com,...
http://www.fotopedia.com/items/flickr-2111661914

9. Be Agile
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Answering questions and comments...
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Sending orders
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Making a reimbursment
…
http://www.flickr.com/photos/mackro/2653934660/sizes/z/in/photostream/

10. … and trust in experts and professionals!
Coding, Design, Marketing, logistics, SEO, social media,
legislation,...
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11. Trust in VoidBrains!
VinoShopping
by voidbrains.com