An internet based tool that searches an index of documents a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billion of pages on the internet . ON Page Optimization is a technique of SEO in which we done on the pages of the website OFF Page Optimization is a technique of SEO in which we covers activity that takes place else where(e.g. Link building )outside the website. In the OFF Page SEO we doesn’t change the website. We Change back Linking options .

1. Search Engine Optimization

2. Traffic Source
 Tell a Friend
 Send SMS
 Social Network
 Email
 Banners
 Advertisement

3. Any Idea To More People Visit Your Website ?
Can Any One tell us what is the actual source of traffic ?

4. Actual Source of traffic
Search Engine

5. Definition : An internet based tool that
searches an index of documents a particular term,
phrase or text specified by the user. Commonly used
to refer to large web-based search engines that
search through billion of pages on the internet .
What is search engine ?

6. Common Characteristics of Search Engine
 Spider, Indexer, Database , Algorithm
 Find matching documents & display them according to relevance
Frequent updates to documents searched & ranking algorithm
Strive to produce “better”, more relevant results than competitors

7. Examples of Search Engine

9. Keywords
Any query we write to get
some results on search engines
&it display automatically that
query on below is called
Keyword

10. Search Engine Optimization
 ON PAGE SEO
 OFF PAGE SEO

11.  ON Page Optimization is a
technique of SEO in which we done
on the pages of the website
 In ON Page SEO design website
SEO friendly
On Page SEO

12. Search Engine Optimization
ON Page SEO
 Design
 Page Layout
 Navigation
 Articles
 Keywords
 Description
 Article should be optimized

13. OFF PAGE SEO
OFF Page Optimization is a technique of SEO in which we covers activity that takes
place else where(e.g. Link building )outside the website.
In the OFF Page SEO we doesn’t change the website. We Change back Linking
options .

14. Search Engine Optimization
OFF Page SEO
 SITE SUBMISSION OF GOOGLE & TOP SEARCH ENGINE
 SITEMAP SUBMISSION GOOGLE WEBMASTERS , BING MASTERS
 FEED SUBMISSION, DIRECTORY SUBMISSION
 BLOG SUBMISSION , ARTICLE SUBMISSION
 SOCIAL N/W , SOCIAL BOOK MARKING