Search Engine<br /> An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.<br />
How Does It Works<br />Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database<br />Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content<br />Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)<br />Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors<br />
Search Engine Facts<br />85% of all traffic on the internet is referred to by search engines<br />90% of all users don’t look past the first 30 results (most only view top 10)<br />73% search engine leads into sales<br />
Now you’ve knew about search engine, <br />does the search engine know you ?<br />
SEO<br /> SEO is how to be friendly with Search Engine<br />
Steps<br />Research desirable keywords and search phrases <br />Identify search phrases to target (should be relevant to business/market, obtainable and profitable)<br />“Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.<br />Help in writing copy to appeal to both search engines and actual website visitors <br />Study competitors (competing websites) and search engines <br />Implement a quality link building campaign<br />Add Quality content<br />Constant monitoring of rankings for targeted search terms<br />
The Technique<br />On-Page Factors (Code & Content)<br />Title tags <title> #3<br />Header tags <h1> #5<br />ALT image tags #4<br />Content, Content, Content (Body text) <body> #1<br />Hyperlink text #6<br />Keyword frequency & density #2<br />Off-Page Factors<br />Link Popularity (“votes” for your site) – adds credibility #2<br />Anchor text #1<br />
And what is SEM ? <br />Do the SEO! <br />Add paid listings and paid inclusions.<br />
SEO and Web 2.0<br />Web 2.0 = More Interactivity = More Updates <br />Google Loves Updates<br />
Conclusion<br />SEO is like dating Obama’s daughter<br /><ul><li>You’ll need to be well prepared since the beginning, since the Secret Services will –yes they will- check everything connected to you.
You don’t have to be rich, she’s Obama’s daughter dude!