What is SEO/SEM?


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Search Engine Optimization Presentation by Royal Cyber. How to generate relevant leads and what is SEO all about. See the presentation.

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What is SEO/SEM?

  1. 1. Search Engine OptimizationPresentation by:Arsalan Tariq
  2. 2. AGENDA  What are Search Engines?  Popular Search Engines?  How Search Engines Works?  SEO?  SEM?  Organic Vs In-Organic Search Results?  SEO Strategies (ON-PAGE)?  SEO Strategies (OFF-PAGE)?  Traffic Analysis
  3. 3. Search Engines? Search engines are designed to search for specific information on the world wide web (www) and FTP servers. These are programs that search documents for specified keywords and returns a list of relevant documents where the keywords are found. The search results are generally presented in a list of results or "search engine results pages". The information may consist of web pages, images, information and other types of files.
  4. 4. Popular Search Engines?
  5. 5. Search Engine Works?• Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database.• Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.• Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content. Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors
  6. 6. SEO? SEO (Search engine optimization) is the process of improving the visibility of a website or a web page in search engines via the organic search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search which may be image search, video search etc…
  7. 7. SEM? SEM (Search engine Marketing) is about the paid search marketing of a website or a web page in via sponsored or In-organic search results. It is sometimes referred to as CPC (cost-per- click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
  8. 8. Organic Vs In-Organic?
  9. 9. SEO Strategies (ON-PAGE)?URL StructureUnique ContentSitemapRobots.txtImage TagsHeadingsInternal & External LinksMeta Tags
  10. 10. SEO Strategies (OFF-PAGE)? Search Engine Submissions Article Submissions Directory Submissions Blog Postings Forum Postings Social Bookmarking Link Baiting Cross- Linking Video Promotions Local Listings Press Release Promotion
  11. 11. TRAFFIC ANALYSIS There are lots of tools available on internet where you can signup to track the traffic of your website. The most popular tools are: 1. Google Analytics 2. Stats Counter
  12. 12. What’s wrong with my SEO?
  13. 13. BLACK HAT SEO?• Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.• Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.