NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization. For more information on upcoming NEDMA events, visit: http://www.nedma.com/events.
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NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers
- 1. PURLs of Wisdom How to Use Personalized URLs to Build Stronger Relationships with Customers NEDMA Seminar March 31, 2010
- 2. A Brief History of Communication
- 4. High Volume Messages (Human Automation)
- 5. Production (Machine Automation)
- 7. Automated, High-Volume, Mass Produced One-of-a-Kind Messages …
- 8. … Across Media