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Toppan vMRC Slide Share

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Toppan Customer +, Virtual Marketing Resource Center

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Toppan vMRC Slide Share

  1. 1. An Important Tool To More Effectively and Efficiently Manage Your Communications Marketing Resource Center Overview
  2. 2. <ul><li>Collateral and communications… </li></ul><ul><ul><li>Market-specific </li></ul></ul><ul><ul><li>Program specific </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Minimal Inventory </li></ul></ul><ul><ul><li>Updatable </li></ul></ul><ul><ul><li>Centralized </li></ul></ul><ul><ul><li>Timely </li></ul></ul><ul><ul><li>Trackable </li></ul></ul><ul><ul><li>Affordable </li></ul></ul>The Goal <ul><li>Marketing Resource </li></ul><ul><li>Center… </li></ul><ul><li>Centralized prospect management </li></ul><ul><li>Print-on-demand view book </li></ul><ul><li>“ Print-your-own” brochures </li></ul><ul><li>Dynamic content postcards </li></ul><ul><li>Dynamic content e-mails </li></ul>The Way Effective Efficient Visible Accountable
  3. 3. Communications Needs Analysis Risks Benefit Cost Solution Gap Current State Desired Result The Road Map Toward Better Communications The Process Starts With A Needs Analysis More Effective and Efficient Communications
  4. 4. Campaign Roadmap Planning the campaign Creating the campaign Results: Success or failure? Peak: Continuing Refinement Systematically Leverage Data To Drive Campaigns
  5. 5. Endowment Model Input CRM System Marketing Resource Center Personalized Frequent Communications Versioned Materials Management Target Frequent, Personalized Communications Drive Results Recent Graduates Lapsed Donors Corporate Sponsors Business Partners Primary Secondary Secondary Primary
  6. 6. <ul><li>Item with preview </li></ul><ul><li>Min/Max Quantity </li></ul><ul><li>Quantity on hand (inventory) </li></ul><ul><li>Price per item </li></ul><ul><li>Units of measure </li></ul>Marketing Resource Center Overview
  7. 7. <ul><li>Custom item attributes </li></ul><ul><li>Easy link to customize </li></ul>Marketing Resource Center Overview
  8. 8. <ul><li>Multiple options for fields: pulldown, radio button, text, numeric </li></ul><ul><li>Auto formatting options </li></ul><ul><li>Image/logo replacement from image library </li></ul><ul><li>All page composition using Adobe  InDesign  Server </li></ul>Marketing Resource Center Overview
  9. 9. HYGRADE PROOF HYGRADE PROOF <ul><li>PDF preview </li></ul><ul><li>PDF download </li></ul><ul><li>Watermark/proof layer </li></ul>Marketing Resource Center Overview
  10. 10. <ul><li>Shopping cart integrated with FedEx, UPS for “realtime” rate retrieval </li></ul><ul><li>Support for multiple shipping methods </li></ul><ul><li>Contact database allows for stored addresses, i.e. office, home, key client </li></ul>Marketing Resource Center Overview
  11. 11. <ul><li>Order may have special instructions (i.e. cost center) </li></ul><ul><li>Completed order notifies requestor/ recipient by email </li></ul><ul><li>User can get status on order through “My Orders” tab </li></ul><ul><li>Orders can be routed to assigned Group Approval role for approval prior </li></ul>Marketing Resource Center Overview
  12. 12. <ul><li>Group administrators may be granted access to specific reports </li></ul><ul><li>Custom reports may be created and added </li></ul>Marketing Resource Center Overview
  13. 13. Needs Analysis Q&A Organizational VS Target Audience <ul><li>Desired Result: Immediate, Intermediate, Long Term </li></ul><ul><li>Current Situation: Assumptions VS Analytics </li></ul><ul><li>Gap: Priority, Benefits of Solution VS Consequences if ignored </li></ul><ul><li>Solution(s): Test, Measure, Analyze, Refine </li></ul><ul><li>Cost: Leveraging Existing Assets, Hard Dollars VS Soft Dollars </li></ul><ul><li>Benefits: Measurable ROI, Institutional Evolution, Flexibility </li></ul><ul><li>Risks: Analyze and Manage </li></ul><ul><li>Effective and Efficient Communication Implementation </li></ul>
  14. 14. Toppan Features & Benefits <ul><li>Features </li></ul><ul><li>High quality </li></ul><ul><li>Quick turnaround </li></ul><ul><li>Controlled inventory management </li></ul><ul><li>Outsourced production and distribution </li></ul><ul><li>Cross-functional customer service team </li></ul><ul><li>Benefits </li></ul><ul><li>Reduce costs by utilizing Toppan’s web based print and distribution capabilities </li></ul><ul><li>Ensure communications are produced in the most environmentally friendly manner </li></ul><ul><li>Meet deadlines with high quality deliverables </li></ul>
  15. 15. Michael Begley Toppan Printing Company America, Inc. 1100 Randolph Road Somerset, NJ 08873 [email_address] (732) 469-8400 ext 2509 www.ta.toppan.com

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