Linprint\'s new Cross Channel Marketing

542 views

Published on

Multi media marketing with real time, online tracking.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
542
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Create a title that reflects how you are positioning your LWC-based product.
  • Talk track: Every month Corporate America expands the way they use the internet. Record levels of internet utilization expected year over year. Consumers and business prospects tend to open their mail while sitting at the computer.
  • This concept will resonate well with marketers. They all know that they need to become “web enabled” in terms of capturing response, but they may not realize HOW MANY of their recipients prefer an on-line response channel. No Direct Marketer wants to ignore the needs of 1/3 of their audience. They also need to realize that sending DM recipients to the corporate web site is not working. Talk track: Over 30% of your recipients would like to respond on-line. How would you feel about missing out on those responses? Sending them to your corporate website is not good enough. They’ll get lost, you may not be able to track them, and you’ve lost the product focus that you worked so hard to create on in the direct mail. They may also decide to Google the topic and find your competitor instead. Instead, why not send them to their very own personalized VIP landing page
  • Talk track: We can help you capture that 33% by adding personalized URLs and VIP landing pages to your direct mail marketing. Via digital technology, the entire direct mail piece can be personal and relevant to each recipient. A Personalized URL brings each recipient who chooses to respond online to their very own web page, which continues the personal and relevant nature of the communication. One thing I’d like to point out is that we are not suggesting that you remove all other response channels from your direct mail. So keep those toll free numbers and BRC’s in place. Over time, if you find that more and more people in your particular audience are responding online, then you may be able to retire some of those other mechanisms. The nice thing is that you’ll be able to make the decision based on data rather than guessing.
  • NOTE: It can be very effective to replace one of the names and the Personalized URL above with that of your key prospect. Talk track: Our personalized URLs are formatted with the recipients name at the front which attracts their attention and discourages entering the domain name alone. The Campaign Web Address (the part after the name) can be any valid web address. It must be configured to “point to” [proper terminology is “resolve to”] our servers, however, so it usually can not be your corporate web address.
  • Talk track: We can also configure automatic follow-up email messages that are personalized to each respondent based on their activity while on the site. For example, their personalized version of the “Thank You” email will mention their survey results or other data collected on the Personalized Landing Page.
  • Talk track: We also provide automated lead delivery, so we can take a respondent and transition them into an actionable lead that sales or business development can follow-up on quickly. Leads from VIP Landing Pages are immediately sent to sales via PDA or email for follow-up.
  • Talk track: Finally! You can watch the results of your campaign in real time. You will be given access to your own “Campaign Dashboard” that provides access to activity reports, survey results, etc. You can also download result data in CSV form for upload into any other type of system. Alternatively, the we can schedule the delivery of your data via FTP.
  • This is a refresher before going on to the example. Remind the corporate marketer that you are here to eliminate their pain…
  • Talk Track: 3 key ingredients for success; Attract – by adding Personalized URLs to your direct mail Interact – via fully personalized and dynamic VIP landing pages React – immediately with automatic lead distribution and reports to help you fine tune your campaigns Most marketers have at one of these critical components covered, but not all 3. Our solution offers all 3.
  • Linprint\'s new Cross Channel Marketing

    1. 1. Brad Donnell Director On Demand Marketing Solutions This document is the property of Linprint Company. It is provided as a tool to licensed Linprint Company Solution Partners solely for use by their employees in promoting their business. It may not be used for any other purposes nor delivered to a third party for other purposes.
    2. 2. <ul><li>2 key business objectives for the marketer are: </li></ul><ul><ul><li>New customer acquisition / existing customer growth </li></ul></ul><ul><ul><li>Quantifying the results and ROI for every campaign </li></ul></ul><ul><li>Cross Media Campaigns deliver results for both! </li></ul>1-800-763-5103
    3. 3. <ul><li>It changed the way buyers buy, </li></ul><ul><li>and the way sellers sell. </li></ul><ul><li>It changed the role of direct mail. </li></ul>1-800-763-5103
    4. 4. <ul><li>66% of consumers responding to an offline advertisement visited the web site of the company advertised or a search engine to learn more, while only 14% called a phone number from the advertisement, the survey says. </li></ul><ul><ul><li>Source: Jupiter Research </li></ul></ul>1-800-763-5103 Are you there for them? In a 2006 DMA Survey showed 42% of direct mail customers preferred to respond on line. The market is changing at record speed and so are we.
    5. 5. <ul><li>Daily we encounter 2904 media messages… </li></ul><ul><li>We may remember 52 of them… </li></ul><ul><li>But 4 of them we will positively remember! </li></ul><ul><li>How do YOU cut through the noise to engage your customers more effectively? </li></ul>1-800-763-5103
    6. 6. <ul><li>More personal and relevant communication leveraging multi-media, cross-media communication with prospects! </li></ul><ul><li>The results that are being achieved with relevance are outstripping those of traditional static communications by an average of 56% - 275%. </li></ul>1-800-763-5103
    7. 7. 1-800-763-5103 Thank You Email or Letter Real-time Campaign Dashboard 1-800-763-5103 Linprint Company Integrated Marketing Campaign Solution Postcard & Email Campaign – Multi-Media 1 Personalized URL response channel www.JohnSmith.domain.com 2 Personalized Survey Page With Info Filled In 3 Alerts To Sales 4 Direct Sales Call 5 Database Sales & Marketing Responses Saved in Database Ed just visited your ca
    8. 8. <ul><li>Engage respondent with relevant content in direct mail, including a personalized URL </li></ul><ul><li>Capture online response </li></ul><ul><li>Continue “personal” conversation online </li></ul><ul><li>Generate highly qualified leads </li></ul>1-800-763-5103
    9. 9. 1-800-763-5103 Bill Gates BillGates.MyLeadParadise.com Steve Jobs SteveJobs.MyLeadParadise.com Michael Jordan MichaelJordan.MyLeadParadise.com Recipient’s Name Campaign Web Address
    10. 10. <ul><li>Automatically triggered follow-up email to respondent </li></ul><ul><li>Variable email content determined by web activity </li></ul><ul><li>Continued personalized communication solidifies the relationship </li></ul>1-800-763-5103 Automated Follow-up to Respondents
    11. 11. <ul><li>React immediately to leads </li></ul><ul><li>Distributed via email or PDA/cell phone </li></ul><ul><li>No need for cold-calling </li></ul>1-800-763-5103 Carolyn Sample just responded to your campaign Steve Salesperson, Carolyn Sample just responded to your campaign. Contact information: 123 Anystreet, USA (555)547-1234 Survey Results: May I call you to discuss? Yes
    12. 12. <ul><li>The odds of contacting a lead if called in 5 minutes versus 30 minutes increase 100 times. </li></ul><ul><li>The odds of qualifying a lead if called in 5 minutes versus 30 minutes increase 21 times. </li></ul><ul><li>Do you have the ability to reach your customers and prospects in real-time? </li></ul><ul><li>Marketing Sherpa and MIT study </li></ul>
    13. 13. <ul><li>All visits and online activities are tracked </li></ul><ul><li>Reports to help “fine tune” your marketing </li></ul><ul><li>Automated data delivery </li></ul>1-800-763-5103 Reporting and Analytics
    14. 14. <ul><li>We capture the 66% of direct mail respondents who prefer to respond online </li></ul><ul><li>Typically we see response rate lift of 2-5X reducing your cost per lead </li></ul><ul><li>Real-time campaign performance measurement and lead distribution improves closure rate </li></ul>1-800-763-5103
    15. 15. 1-800-763-5103 Thank You Email or Letter Real-time Campaign Dashboard 1-800-763-5103 Linprint Company Integrated Marketing Campaign Solution Postcard & Email Campaign – Multi-Media 1 Personalized URL response channel www.JohnSmith.domain.com 2 Personalized Survey Page With Info Filled In 3 Alerts To Sales 4 Direct Sales Call 5 Database Sales & Marketing Responses Saved in Database Ed just visited your ca
    16. 16. 1-800-763-5103 One Solution Does It All! 1 Attract 2 Interact Carolyn Sample just responde Steve Salesperson, Carolyn Sample just responded to your campaign. Contact information: 123 Anystreet, USA (555)547-1234 Survey Results: May I call you to discuss? Yes 3 React
    17. 17. Brad Donnell Director 1-800-763-5103 [email_address]
    18. 18. 1-800-763-5103 ATTRACT HAND OFF ATTRACT EXPRESS

    ×