Unified Customer Views can help marketers organise, analyze and execute their one-on-one marketing and conversion strategies better. Plumb5, a path-breaking, real time, marketing platform helps them do just that. This write up, gives a glimpse into how the platform achieve this.

1. Drive Innovation with
Unified Systems
More often than not we have heard marketers complain about
departmental silos within their organization, which hampers the speed of
their initiatives. We agree that specialized systems enable specialists to
drive maximize value for the organization. The CRM team, the loyalty
drivers, inbound marketing teams, audience research teams, all need
human resources who are well versed in their functions and have to
operate separately.
The problem lies not in the creation of the individual functional teams but
the handshake of data among these teams. You will see that data about a
single customer is scattered among these data silos and the specialists
have missed on customer insights, recorded on other systems

2. The solution is to unify all data in pertinence to an individual customer
across these data silos. This unification enables customer-centric views
and unveils deeper insights, enables analysis and aids quick decision-
making.
The net result of which is, faster conversion cycles and spend
optimization, both contributing to an increase in profitability and
development of a sustainable growth strategy.
Enabling this handshake is mission critical for any organization and
technology adoption is an important part of this process.
This is where Plumb5 steps in.
And it does this in real-time and with great efficacy.
Presenting instances to highlight Plumb5’s approach to customer-centric
design, which allows the marketer to innovate for better customer results
1) Plumb5 in-built features include Visitor analytics, personalization,
content measurement, chat, e-mail; lead nurturing, customer
engagement, communities and social measurement. These features
keep the data unified to perform seamlessly so that the marketer
can break out of the silos and optimize performance.
2) Connectors for external data.. Plumb5 connects with ecommerce
platforms, CRM systems, Call Logging Systems and Web based POS
application to unify transaction data or other customer specific
data.. This means no disconnected data sources as far as the entire
organization is concerned.
3) Unified Customer Data is THE aspect marketers crave for. Once you
know your customer by behavior, preferences, intent, product
affinity and lifetime value through a single source, your job as a
marketer is simplified to a large extent.

3. 4) Unified Data allows you to predict better with models being built on
data, covering a larger set. You can witness that your attributions
are far more accurate and your cohort reports, now show a true
picture
5) All the insights learnt need to be executed. To achieve higher
conversions, insights need to be available in real-time. To enable
real-time conversions, Plumb5 allows the marketer to configure
scores to behavior and enable automations, in order to achieve real-
time conversions
Plumb5 is a path-breaking, real-time digital marketing platform that can
solve most of the marketers’ platform and enable innovation.