Film4 is a British production company known for lower budget and independent films that appeal to niche audiences, such as Slumdog Millionaire and Trance. They decided to work with Film4 because their low-budget, independent film focusing on a niche audience would fit Film4's criteria. Film4 also has their own digital TV channel where they air films they have produced and co-produced, providing potential distribution for the film later on. For distribution, they chose Studio Canal as it focuses on European productions and has strong links with Universal Studios, which could help the film advance to an international audience if it receives good reviews initially targeting the British audience.