2. Adverts Trailers shown on various channels –timeslots /played during specific programmes with similar audiences to that of the film’s targeted audience. Channels (such as ITV and Channel 4)are payed by the film’s marketing department to have the trailers played- and are shown at specific timeslots, however only as many times as the channel allows depending on how much is payed. Channels like BBC however, do not have any adverts.
3. Active Product Placement Various films/adverts include products to promote them and get people to purchase them.
4. Interviews with Cast ,Producers and Directors (Extended Placement) Talk show interviews with cast members for example: Jonathan Ross Parkinson Alan Carr: Chatty Man The Oprah Winfrey show GMTV – This Morning Show This allows the cast to promote the film and related products but also answer hosts questions that most fans eager to find out about and will tune in
