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Get Sponsors Vegas 08

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Julie Castle's Presentation!

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Get Sponsors Vegas 08

  1. 1. Getting Sponsorship
  2. 2. <ul><li>Know what you’re asking for: </li></ul><ul><li>Sponsorship or a donation </li></ul><ul><li>Who to ask for: </li></ul><ul><li>Marketing or Community </li></ul><ul><li>Affairs </li></ul><ul><li>What to ask for: </li></ul><ul><li>Creating partnerships or a handout </li></ul>
  3. 3. <ul><li>It’s all about your visibility and what you can leverage as a partner, baby! </li></ul><ul><li>So, what makes you visible and what are your assets? Fundraising Events, spay/neuter promotions, weekend adoptions, local advertisements, flyers, T-shirts, van, membership, etc. </li></ul><ul><li>Your good name-people should be calling after you. Be Creative!!! Squatters Chasing Tail Ale </li></ul>
  4. 6. <ul><li>First: Eyeballs, Attendance, Interactive experiences---but most importantly what other events are getting in your market </li></ul><ul><li>Second: What do you have to offer a sponsor in return for their $$$: TV, Radio, Newsprint, Flyers, T-shirt, Banners. Let’s stretch our paradigms a little bit while maintaining our image…. </li></ul>
  5. 7. <ul><li>Who To Approach </li></ul><ul><li>What is your demographic? </li></ul><ul><li>Who is Supporting the local community </li></ul><ul><li>The obvious </li></ul><ul><li>Connections- who you know </li></ul><ul><li>Target list </li></ul><ul><li>Start dialing </li></ul>
  6. 8. What A Sponsor Gets For Each Level <ul><li>Presenting Sponsor (1 only): Presenting status, TV logo and mention, Radio presenting, Newsprint presenting, All printed materials presenting (posters, flyers, banners, T-shirts), top placement of booth, top banner placement, sampling opportunity, microphone mention, remotes at location </li></ul><ul><li>Title Sponsor (no more than 3): TV logo, radio tag, newsprint, all printed materials (posters, flyers, banners, T-shirts), prime booth space, microphone mention, some sampling, prime banner placement </li></ul>
  7. 9. What A Sponsor Gets For Each Level <ul><li>Supporting Sponsor (no more than 5): Radio tag rotation, some printed materials (T-shirts, banners, flyers), some banner placement, microphone mention, booth </li></ul><ul><li>Sponsor (as many as you like): Some printed materials (some banners, maybe T-shirts, flyers), restricted banner placement, a few microphone mentions, booth </li></ul><ul><li>Media (on one in each category):--- Radio and TV are King---Newsprint depends: Radio/TV, newsprint, All printed materials (posters, flyers, banners, T-shirts), prime booth space, microphone mention, some sampling, prime banner placement </li></ul>
  8. 10. <ul><li>1. Presenting Sponsor </li></ul><ul><li>$XXXXX </li></ul><ul><li>Bank Category: Zion's Bank, Wells Fargo, Washington Mutual, Key Bank, Bank One, </li></ul><ul><li>Retailer Category: Petco, Petsmart </li></ul><ul><li>Whole package </li></ul><ul><li>2. Title Sponsors </li></ul><ul><li>$XXXX </li></ul><ul><li>Law Firm Category: Siegfried & Jensen, </li></ul><ul><li>Investment Broker Category: Ernst and Young, Smith Barney, Charles Schwab, Fidelity, Merrill Lynch </li></ul><ul><li>Whole package sans TV </li></ul><ul><li>3. Supporting Sponsors </li></ul><ul><li>$XXXX </li></ul><ul><li>Insurance Company Category: Allstate, State Farm </li></ul><ul><li>Wireless Company Category: Cricket Wireless, Verizon Wireless, AT & T </li></ul><ul><li>3. Supporting Sponsors Cont: </li></ul><ul><li>$XXXX </li></ul><ul><li>Pet Food Category: American Nutrition, Nutro, Science Diet </li></ul><ul><li>Drink Category: Red Bull, Snapple, Coca-Cola, Pepsi, Starbucks </li></ul><ul><li>4. Sponsors: </li></ul><ul><li>$XXXX </li></ul><ul><li>Veterinarian Category: Central Valley , Avenues, Lakeview, Daines </li></ul><ul><li>5. Media Sponsors: </li></ul><ul><li>Outdoor: ( Billboards, busboards) Reagan, Yesco, Insight Advertising, Freeway Advertising </li></ul><ul><li>Radio: Simmons Media--- X-96 </li></ul><ul><li>TV: Fox </li></ul><ul><li>Newsprint: City Weekly </li></ul>
  9. 11. Taking Your Partnership to the Next Level with Retailers <ul><li>Leveraging Retailers </li></ul><ul><li>Point of Sale </li></ul><ul><li>End Cap Displays </li></ul><ul><li>Shelf Talkers </li></ul><ul><li>Table Tents </li></ul><ul><li>Percentage of Sales from product </li></ul><ul><li>Drive Traffic with radio remotes or registration---SYM </li></ul>
  10. 12. Taking Your Partnership to the Next Level with Media Sponsors <ul><li>Using ads to sell to Mom & Pops </li></ul><ul><li>Using the Live Remote (TV/Radio) </li></ul><ul><li>The conglomerate in radio </li></ul><ul><li>Business to Business </li></ul><ul><li>Having media sponsors “Sell” you event </li></ul><ul><li>Be Careful! Make sure you preserve your event/image </li></ul>
  11. 13. Creating a Proposal and Contract <ul><li>Simple but informative </li></ul><ul><li>Professional-Kinko’s </li></ul><ul><li>Modify a basic template </li></ul><ul><li>Address the interests of the company </li></ul><ul><li>Logos & Marks are touchy </li></ul><ul><li>Keep Sponsors to deadlines </li></ul><ul><li>Sometimes want creative input </li></ul><ul><li>Always a contract-Fulfillment dates a must! </li></ul>
  12. 14. Road Blocks <ul><li>There will be problems </li></ul><ul><li>One point of contact </li></ul><ul><li>Internal sell </li></ul><ul><li>Stand up for yourself </li></ul>
  13. 15. Follow Up <ul><li>Nurture your relationship </li></ul><ul><li>Thank You, Thank You, Thank You </li></ul><ul><li>Feedback </li></ul><ul><li>End reports </li></ul><ul><li>Copies of marketing collateral </li></ul>

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