For their indie pop products, the document discusses establishing a clear typography to ensure the products are recognizable as related and appealing to the target audience. It examines typography currently used in the genre to decide on a style. The proposal is to use handwritten-style text that challenges grammar rules to attract the target audience of 15-18 year olds. As an example, the document shows text written with a Sharpie that lacks capitalization. Customer feedback approves of the high-quality typography and original handwritten approach.

1. TYPOGRAPHY AND LOGO FOR NINTH
OUTCAST:
For all three products it is important that we have a clear typography, used within all
products, to ensure that our products are recognizable as relating to each other, and
also to ensure that they are confirmative of the Indie pop genre, to therefore attract
our target audience. For this reason we have researched into current typography
used on album covers etc. currently available on the market, conforming to the Indie
pop genre, in order to decide which kind of text I want for my products.

2. EXSISTING PRODUCT TYPOGRAPHY:
▪ This is an existing album cover, from both the band
and he single of which my product is being based on.
▪ I really like the typography exhibited here, as I feel it is
very confirmative of the indie pop genre, and appeals
to a youngish audience, as to a certain extent it looks
like hand writing which gives off a laid back, chilled
out ora, of which I feel strongly appeals to both a
hippy, indie pop audience and the wider genres.
▪ The fact that the typography, challenges grammatical
rules, such as capital letters, also may mean that it
appeals to a broader younger target audience (my
target audience is 15-18 years old) because they are
often attracted to things that symbolize a rebellion
and slight challenge to authority.

3. PROPOSAL FOR MY TEXT:
After looking at existing products I have
decided that I want my text to include features:
1. Hand writing style text- as this resembles
young people’s handwriting of which would
appeal to my desired target audience.
2. I will challenge punctual and grammatical
rules, by limiting my use of capital letters
and correct wording, as I feel this rebellion
tool will further attract my target audience
and also enhance a laid back ora, of which is
confirmative and representative of the Indie
pop genre.

4. CREATING MY TYPOGRAPHY:
Due to the fact that I wanted my typography to resemble handwriting and to
challenge the grammatical rules of the English language, I decided it would look both
most original and effective if I wrote the text myself, using a sharpie black marker
pen (as this will show up better and make the typography appear bolder, a necessary
feature for the front cover). I decided to write the text on an A3 poster paper, and then
using blue tac, stick it to a flat surface before photographing it, and then using this to
transfer the image of my text onto the platform I want to use.
I will use this form, of typography, for all of my products where text/typography is
necessary, including the album cover and magazine advertisement.
Although I will use a black sharpie marker pen for all the necessary information when
I take the picture of it and transfer it to Photoshop, I will be able to change the colour
of my text, if I want to do so- however I think that black is quite conformative of the
indie pop genre, especially teamed with the necessary accompanying features.

5. This is an example, of the text of which I wrote using a sharpie marker pen, onto a plain sheet of A3
poster paper.
It was important that I first wrote out the text with a pencil, in case I made a mistake, and then when
happy with the information, went over it with a sharpie marker pen. I produced this text for the front
and back of the album cover and also the magazine advertisement.
One difficult thing with this, was that I had to ensure that I kept the typography consistent throughout
both the front and back cover and also the magazine advertisement, so that my target audience would
clearly be able to identify it, as my products.
I also produced a logo, for ninth avenue, using the same typography to continue keeping all my
products appearing consistent and of a general high standard.
I will gather target audience feedback from people of whom are confirmative of my target audience to
ensure that they approve and are attracted top this text, in order to guarantee the overall success of
my products sell ability and appeal.

6. I challenged
grammatical rules by
not using capital letters
at the start of a new
name or sentence. I feel
this is very appealing
because the rebellious
nature will attract my
young 15-18 year old
target audience.
Furthermore, the lack of
consideration to
grammatical rules will
also be confirmative of
the indie pop genre,
because they are often
associated with being
laid back and chilled
out.
I like the fact that the text is not overly tidy and neat, as I feel this makes it more
interesting and different to current products on the market. In addition, the text
looks more original and hand written which is a feature of which I want to enhance
rather than hide.

7. TARGET AUDIENCE CUSTOMER FEEDBACK:
▪ Customer one “ I really like this text I feel that it
is of a high standard and would appeal to me. It
is also very different to the text you usually see
which further enhances its appeal because it is
different to the mundane everyday products
available on todays market!”
▪ Customer two” this typography is really nice,
and even though to some extent it could look
messy, it kind of looks tidy too?. I think its really
original that the text is actually hand written0- I
think it would make the audiences more
attracted and feel closer to your product which is
really positive!”