2. • Founded in 2009, Based in Israel
• Domain expertise – Applications Usage Analytics
and Cloud Migration
• Delivering advanced Application Usage Analytics
solutions to support cloud migration and major IT
optimization initiatives
• Proven track record, 300+ Enterprise installations
• Globally accredited by leading CIOs, clients and
opinion leaders
• Innovative and exclusive patent-pending
technology
• Highly skilled team
SoftWatch serves as a strategic global partner
for Google - An external unbiased technology
for the analysis of Microsoft Office and cloud
services usage in organizations
SoftWatch ID
2
SoftWatch’s SaaS solutions are emerging as
key enablers for migrating to the cloud
Strategic Partnerships
One of Google’s largest resellers, and a
strategic partner of SoftWatch
Company ID
3. The Opportunity
3
IT executives face huge challenges
in transforming their environment to the
cloud, as well as in cost reduction initiatives
Lack of analytic tools to analyze
actual applications usage and users
behavior is a major obstacle to effectively
plan and execute transformation and
optimization initiatives
Advanced Application Usage Analytics
is a key enabler to make informed
decisions, to plan the transformation,
manage the process, measure progress and
validate results
Major IT initiatives that benefit
from the use of Advanced
Applications Usage Analytics:
Transition to cloud based
productivity suite and cloud
services
Transition to cloud computing
Software License Optimization
End user computing optimization
Virtualization
Scalable, easy-to-use SaaS
platform addressing large
and growing markets
The challenge
The problem
The solution
4. Vision and mission
4
Application Usage Analytics will emerge as a key enabler for
effective transformation to the cloud and for the execution of
major IT optimization initiatives
✓ Enable enterprises to effectively manage the transition of
business applications to the cloud
✓ Optimize software license spending in a hybrid cloud
environment, based on real usage analysis
✓ Assist enterprises reduce IT costs, identify waste and the
under-utilization of the applications as well as assist with
transformative projects and cloud initiatives
Vision
Mission
6. Usage model
6
1. MAP
2. MONITOR
3. ANALYZE
4. OPTIMIZE Optimize numerous resources
Analyze actual usage: provide user
segmentation and in depth usage
analyses
Monitor users' actual software usage
Identify running , focused & interactive
apps. and resource consumption
Map & identify your corporate
software in a hybrid cloud
environment
7. Why SoftWatch solutions are unique?
7
The transition to a cloud environment is a challenging initiative for
every CIO. They need to understand and receive relevant
information in order to plan and execute an effective strategy for
the migration of enterprise applications to the cloud.
Example questions CIOs ask themselves when considering cloud
solutions which are being addressed by SoftWatch
• How can I assess my readiness to move an application to the
cloud?
• How can I evaluate the magnitude of the change?
• How do I manage the change?
• How can I select the right licensing plans?
• How can I get an initial estimate of the costs involved?
• How can I define the needed capacity?
• How can I plan a gradual migration?
• How can I detect specific usage patterns (heavy users, early
adopters, use of macros, collaborative work etc.)?
• How can I define, plan and validate that the end user
productivity is not negatively affected?
• How can I measure the migration success?
Current available solutions
An On/Off assessment
X Metering tools available on the market today provides an On/Off
analysis. This type of analysis provides misleading information
regarding the real usage of the different applications within the
organization. This misleading information is caused due to the fact
that most of the time applications are just running in the
background without being used or even viewed
X The result: no capability to provide an in-depth analyses to support
transition to the cloud and IT optimization initiatives
SoftWatch SaaS solutions
Advanced Application Usage Analytics
✓ Capable of detecting real usage of applications, providing
detailed users segmentation of inactive users, viewers, light
editors and heavy editors
✓ In depth analysis of end user activity and application resource
utilization including memory consumption, storage, throughput
and I/O operations, CPU and networking, to support transition to
the cloud and IT optimization initiatives
✓ Unique tailored analyses to support specific needs such as:
✓ Adoption of cloud based productivity suite
✓ Optimize cloud storage
✓ Optimize web conferencing
✓ Optimize end user computing environment
✓ Software License Optimization (SLO)
✓ Migration to cloud computing
8. CloudIT Google
A one time assessment provides
real usage info of MS Office,
Google Apps, Cloud Storage and
Web Conferencing to support
decisions making and planning
OptimizeIT Google
An on going service enabling
monitoring and management of
transition to Google Apps,
consolidation of services and
optimization
CloudIT 365
An ongoing service enabling
monitoring and management of
transition to Office 365,
consolidation of services and
optimization
SoftWatch’s SaaS solutions
8
Productivity suits
CloudIT Premium
An ongoing service enabling
application profiling to
support the process of
migrating enterprise
applications to cloud
computing (IaaS, PaaS, SaaS)
Cloud computing Optimization
OptimizeIT Premium
An ongoing service providing
real usage information for all
on premise and browser
based applications,
supporting major IT initiatives
and optimization
9. Potential Competition
9
ITAM Market
IT Asset Management
ITOA Market
IT Op. Analytics
IT consultancies
(Cloud migration,
licensing)
Competitive solutions
• Application open/close only
• Software license optimization
ITAM
• Resource consumption (CPU, Memory Usage)
• User experience, performance
ITOA
• Questionnaires
• Interviews and human data analysis
IT consultancies
Competitors weaknesses
• No real in depth usage analysis
• The depth of SLO analysis is inferior to SoftWatch
• SaaS based platform, easy to use
ITAM
• User behavior – No application level user
behavior, no user classification
• Insufficient resource consumption at apps. Level
ITOA
• Questionnaires – time/resource consuming, false
• Interview and human data analysis – inefficient,
inaccurate
IT consultancies
10. Key added values
10
PartnersCustomers
Drive new business growth√
Accelerate sales cycle and expand
pipeline√
Drive renewal and customer loyalty√
Intrigue decision makers√
An opening door service to be
leveraged via:
• Additional services
• Additional products / solutions
√
Enable informed decision√
Reduce TCO√
Structure method to manage key
transformational initiatives√
Increase adoption of cloud services√
SaaS based platform, easy to use√
What our customers are saying?
"You've removed our blindness"
"80% savings, not that bad"
"Without this software, we wouldn't have
had nearly enough data for the numbers to
stack up"
“Finally we have tools that assist us in
transitioning (to the cloud)”
