2. WHAT IS ADVERTISING? Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.
3. Advertising ATL ABOVE THE LINE Is the type of advertising that uses conventional advertising media. The name 'above the line "includes all activities related to mass media advertising where the objective is to achieve more impact if not always reach the target only or specific group in which we want to influence.
4. The means used for this type of strategy are TV radio Shows such as musical concerts, sporting events, bullfights ... Newspapers and print media Magazines Frills Bus stops
5. tv The TV commercialisgenerallyconsideredthemosteffectivemass-marketadvertisingformat, as isreflectedbythehighprices TV networkschargeforcommercialairtimeduringpopular TV events. TheannualSuperBowlfootballgame in theUnitedStatesisknown as themostprominentadvertisingeventontelevision.
