User experience (UX) design is about creating products that provide meaningful experiences for users. It refers to a person's emotions and attitudes about using a product, system or service. There are five key principles of great UX design: function over form, innovation, simplicity, understanding the audience, and considering the mobile experience. UX design aims to encourage interaction by prioritizing usability and meeting user needs.

1. The Basics of User Experience
Design
with
Sam Kiranga

2. What is User Experience/UX?
User Experience (UX) refers to a person's emotions and attitudes about using a
particular product, system or service.
What your website visitor undergoes when looking for something
from your website.
User experience (UX) design is the process of creating products that provide
meaningful and personal experiences.

3. UX vs. UI

4. 5 Principles of Great UX Design
• Function First, Fashion Second
• Innovate
• Stay Simple or KISS (to be simpler)
• Know Your Audience
• Consider Mobile
• Encourage Interaction

5. Function First
79% of people who don’t like what they find on one site will go back and search for
another site

6. Google.com
Function First

7. Function First

8. Fashion Second

9. Innovate
38% of people will stop engaging with a website if the content/layout is unattractive.
Adobe

10. Innovate

11. Revery.is
Stay Simple
39% of people will stop engaging with a website if images won’t load or take too
long to load.

12. hkinsley.com
Stay Simple

13. Know Your Audience
51% of people think "thorough
contact information" is the most
important element missing from
many company websites.
KOMarketing

14. Know Your Audience

15. Mobile devices now account
for nearly 2 of every 3
minutes spent online.
Consider Mobile

16. Interact

17. Thank you