SlideShare a Scribd company logo
Building a blog
that will last
Dickson Otieno
Back in 2013, I was in First Year. I
didn't know much on Web stuff. But
I wanted my own website.
I looked up to Mashable,
WaitbutWhy.com, and Aeon.com.
Their design and content fascinated
me.
I wanted something of my own.
WordPress
WordPress helped me create the
space to start.
And even as I learnt about Web
Development and Design in
school, I was happy that I had a
website where I could easily
share my content, opinion,
thoughts and ideas in the same
way the big websites I looked up
to did.
Internet is white?
10%
Percent of Internet Users are from
Sub-saharan Africa
0.7%
Percent of Domain names we
register.
Less than 20% of the world
shapes more than 80% of our
understanding of the world.
Most content we
consume online is
created by
Americans and
Europeans
What do we lack?
In 2013 I realised that
no one was creating
content on devices
and gadgets I could
afford or find in
Kenya
Many people start a
blog then give up
● Content Niche
● Good Content
● Consistency
● Following: Social media,
email etc
In this order
Niche Good Content Consistency
Following
But what is good
content?
● Unique (Something different from
what readers will find online)
● Fun (Engaging and with a
personal touch)
● Informative & helpful
● Lasting ( something readers can
engage with in later days or
months )
Remember my favourite
blogs in 2013?
Nowadays I only
read Aeon and
Waitbutwhy
Mashable still exists
But they changed their
content to general news and
lost readers like me in that
process.
Consistency gets you loyal
readers and loyal readers
build your following
With good and consistent
content, following will
build up, and any such
blog will find more
opportunities to make
money and become
sustainable
Dickson Otieno
mail@tech-ish.com

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Building a Blog that will last by Dickson Otieno

  • 1. Building a blog that will last Dickson Otieno
  • 2. Back in 2013, I was in First Year. I didn't know much on Web stuff. But I wanted my own website. I looked up to Mashable, WaitbutWhy.com, and Aeon.com. Their design and content fascinated me. I wanted something of my own.
  • 3. WordPress WordPress helped me create the space to start. And even as I learnt about Web Development and Design in school, I was happy that I had a website where I could easily share my content, opinion, thoughts and ideas in the same way the big websites I looked up to did.
  • 5. 10% Percent of Internet Users are from Sub-saharan Africa
  • 6. 0.7% Percent of Domain names we register.
  • 7. Less than 20% of the world shapes more than 80% of our understanding of the world.
  • 8. Most content we consume online is created by Americans and Europeans What do we lack?
  • 9. In 2013 I realised that no one was creating content on devices and gadgets I could afford or find in Kenya
  • 10. Many people start a blog then give up
  • 11. ● Content Niche ● Good Content ● Consistency ● Following: Social media, email etc
  • 12. In this order Niche Good Content Consistency Following
  • 13. But what is good content? ● Unique (Something different from what readers will find online) ● Fun (Engaging and with a personal touch) ● Informative & helpful ● Lasting ( something readers can engage with in later days or months )
  • 15. Nowadays I only read Aeon and Waitbutwhy Mashable still exists But they changed their content to general news and lost readers like me in that process.
  • 16. Consistency gets you loyal readers and loyal readers build your following
  • 17. With good and consistent content, following will build up, and any such blog will find more opportunities to make money and become sustainable