This document discusses building a sustainable blog. In 2013, the author started a blog using WordPress to share content like websites he admired. However, he noticed most online content was created by Westerners and lacked coverage of affordable devices in Kenya. To succeed, the author recommends focusing a blog on a niche, creating unique and engaging content consistently over time to build loyal readers and followers on social media. This foundation will help monetize the blog and make it sustainable long-term.