The document discusses how having a mobile-friendly website is important for businesses. It notes that 1 in 3 mobile searches are local, and nearly 75% of users prefer a mobile-friendly site. Users are more likely to return and use a business less if the site is not optimized for mobile. A poor mobile experience can negatively impact a brand's reputation and make users feel a company does not care about customers. The document encourages businesses to ensure their website is accessible on mobile to provide a good customer experience.