1. ASIAN SCHOOL OF MANAGEMENT
GROUP MEMBERS :-
NABIN JAMKATEL
MOHITS LAMA
RAJIV GUPTA
2.  Census surveys are the types of surveys
involving the process of collecting information
about each member of a given population
 The use of census surveys is usually employed
for statistical research, population count or
business marketing purposes.
3.  Increase confidence interval
 Everyone is invited
 Maximum chance of identifying of negative
feedback.
 More accurate
4.  It is a part of fraction of population selected on
some basis.
population sample
5.  The process of collecting information by
selecting some true representative to get
information is known as sample survey.
 It is generally beyond simple enumeration .
 It upon the scope and objective of the study.
6.  Less time consuming.
 Feasible and manageable.
 Cost effective.
 Within the scope and objective of study.
7.  In Census, each and every unit of the population is studied.
but only few units of the population studied is studied in
Sampling.
 Census refers to periodic collection of information about the
populace from the entire population
 It is more suitable to use Census Method if population is
heterogeneous in nature. and It is more suitable to use
Sampling Method if population is homogeneous in nature.
 Census survey is much bigger in proportion than sample
survey
 Census survey takes more time and money than sample
 However, there is margin for error in sample survey while
census survey is more accurate.
8.  Data collected through census is more accurate
because it takes the entire population into
account while the data collected through
sampling is close to real information but has
scope for error because the information is
collected from a sample population