1. E-Commerce:
Fundamentals and Applications
Chapter 1 : Introduction
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2. Outline
 Electronic commerce and physical commerce
 The DIGITAL phenomenon
 Looking at e-commerce from different perspectives
 Different types of e-commerce
 Examples of the types of e-commerce
 Some e-commerce scenarios
 Effect of e-commerce
 Advantages of e-commerce
 Myths about e-commerce development and implementation
 System model of this book
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3. Types of Commerce
Commerce
Electronic
Commerce
Physical or Traditional Commerce
Internet
Commerce


Business
focused
e-commerce
Consumer focused
e-commerce
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4. Digital Phenomenon
 What do you think?
 What are the drivers of e-commerce?
Data networks
Intense competition
Globalization
Information age
Technologies
Automation
Low cost high quality products/services
DIGITAL
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5. E-commerce from different perspectives
 Three layer models for e-commerce (e.g. Zwass’s
model).
 E-business: a wider perspective than e-commerce.
 E-commerce improves the value chain.
 E-commerce provides an effective tool for building,
managing and enhancing these relationships.
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6. Different types of E-Commerce
Business
(organization)
Customer
(individual)
Business
(organization)
Customer
(individual)
B2C
(e.g Amazon)
B2B
(e.g TPN)
C2B
(e.g Priceline)
C2C
(e.g eBay)
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7. Examples
 B2C: www.amazon.com
 C2C: www.eBay.com
 B2B: www.tpn.com
 C2B: www.priceline.com
Let’s visit these web sites in turn and discuss its features.
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8. E-commerce scenarios
 Retailing
 Servicing
 Publishing
 Supply chain management
Discussion: How are they changing?
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9. What are the advantages of e-commerce?
 To consumers (think about the consumer buying
process: search, evaluate and execute):
 To businesses (think about the common objective of
every business):
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10. Discussion
 How should different departments participate in an e-commerce
project?
 Management
 Marketing
 Production
 Finance
 Procurement
 Customer support
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11. Transformation of a
Compartmentalized Organization
into Integrated Organization
Management
PDreopdaurtcmtioennt DMeaprakretmtinegn t DeFpinaarntmceent DPeeprasrotnmneenl t
Production Marketing
Management
Finance Personnel
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12. Three-tier Technical Model
Server side
Client side Service system Backend system
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13. Architecture of Web-based E-Commerce
System
Backend system
Firewall
Internet
Service system
Web Server Application Server
Server side
Intranet
(Secure)
Database
Client side
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E-Commerce: Fundamentals and Applications 13 ã Wiley and the book authors, 2001