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Enterprise Social Networking
Social Software moves into the Enterprise
Andy Porter
Senior Technology Advocate, IBM
Agenda
• Examples of Social Software on the Web
– Useful and not so useful
• The changing world of business
• Real Time Co...
Examples of useful and not so useful
Social Networking on the Web
Communities and Wikis
Wikipedia.org
wookieepedia.com
* http://starwars.wikia.com/wiki/Main_Page
Web Logs and Blogging
Slashdot.org
blogger.com
Directories and Profiles
linkedin.com
myspace.com
Friends
Reunited.co.uk
Bullies
Reunited.com
w3.ibm.com/
bluepages
Shared Favourites, Bookmarking,
Recommendation
reddit.com
Del.icio.us
stumbleupon.com
Other Social Networking features
• Search
• Collaborative Team Spaces
• Activities
• Integration into Document and Content...
Social Software technology is not new or clever
• 20 years ago we had
– Directories
– Instant Messaging
– Team Spaces
– Do...
The Real Basics
Social Networking is about collaboration not technology
• What is new is people being connected
• Technology can only ENAB...
Business is changing - hierarchies are being flattened
From hierarchies… to networked hierarchies
Exploration & Production...
Evolutions in People Productivity
Proprietary Client/Server
Proprietary Document Formats
Multi-year Development Cycles
...
Examples – Empowering LOB to deliver relevant information to
decision makers
• Retail
– Chairman – “Our Customer Satisfact...
Instant Messaging is the now the hub of communications for
many people
The problem has moved from how you communicate to w...
Real-time collaboration represents a dramatic improvement in
Enterprise agility
Instant Messaging
Presence Awareness
Web C...
Real Time Collaboration features
• Presence awareness
• Location awareness
• Secure chat
• eMeetings
• Shared whiteboardin...
So should my company replace eMail with
MSN?
Email + C&S work fine within organisations
• Point to point communication
• Personal notifications
• Group scheduling
• Ne...
Some Characteristics of social software technology
• Platform neutral
• Language neutral
• Hardware neutral
• Software neu...
What is missing when mapping these new paradigms to make
Enterprise 2.0?
• Security
• Perimeters
• Integration
• Single si...
How to mash up existing enterprise apps with new stuff
• Social Software does not necessarily replace the incumbent
softwa...
Mashup – RTC in MS Outlook
Mashup – RTC with Knowledge Application
Mashup – RTC with business process
Mashup - RTC in MS Word
Mashup – Lotus Notes + Feed Reader
Mashup – Lotus Notes + Offline Feed Reader
Mashup – Lotus Notes + Browser
Blog hosted on Domino
Introducing Lotus® Connections
Lotus Connections is social software for business that empowers you to be more effective an...
Microsoft® Office™IBM Lotus Notes® IBM Lotus Sametime®
IBM WebSphere® Portal Web UI
Web application
Browser bookmarks
Powe...
Our experiences with social software at IBM
Communities
IBM Community Map hosts 700 communities. IBM Forums hold 36,000 en...
Lotus Connections on ibm.com or see our stand or the application lab
that immediately follows this session
www.ibm.com/lot...
What’s next? eMeetings in Second Life?
Thank You. Questions?Andy Porter
ports@uk.ibm.com
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Enterprise Social Networking

How are Social Networking and Web 2.0 relevant to the Enterprise? Introducing IBM Lotus Connections.

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Enterprise Social Networking

  1. 1. Enterprise Social Networking Social Software moves into the Enterprise Andy Porter Senior Technology Advocate, IBM
  2. 2. Agenda • Examples of Social Software on the Web – Useful and not so useful • The changing world of business • Real Time Collaboration • Enterprise Mashups • Lotus Connections • Questions
  3. 3. Examples of useful and not so useful Social Networking on the Web
  4. 4. Communities and Wikis
  5. 5. Wikipedia.org
  6. 6. wookieepedia.com * http://starwars.wikia.com/wiki/Main_Page
  7. 7. Web Logs and Blogging
  8. 8. Slashdot.org
  9. 9. blogger.com
  10. 10. Directories and Profiles
  11. 11. linkedin.com
  12. 12. myspace.com
  13. 13. Friends Reunited.co.uk
  14. 14. Bullies Reunited.com
  15. 15. w3.ibm.com/ bluepages
  16. 16. Shared Favourites, Bookmarking, Recommendation
  17. 17. reddit.com
  18. 18. Del.icio.us
  19. 19. stumbleupon.com
  20. 20. Other Social Networking features • Search • Collaborative Team Spaces • Activities • Integration into Document and Content Management
  21. 21. Social Software technology is not new or clever • 20 years ago we had – Directories – Instant Messaging – Team Spaces – Documents – eMail – Etc..
  22. 22. The Real Basics
  23. 23. Social Networking is about collaboration not technology • What is new is people being connected • Technology can only ENABLE collaboration • People CREATE collaboration • Example – Have Problem – Find Expert – Create Shared Team Space – Invite expert to participate – Expert says “No” 
  24. 24. Business is changing - hierarchies are being flattened From hierarchies… to networked hierarchies Exploration & Production Explorations Williams Drilling Taylor Production Stock Senior Vice President Jones G & G Cohen Petrophysical Cross Production O’Brien Reservoir Shapiro PaineSmith Andrews Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Paine Smith Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Cohen Jones Cross Taylor Williams Shapiro O’Brien Stock Andrews
  25. 25. Evolutions in People Productivity Proprietary Client/Server Proprietary Document Formats Multi-year Development Cycles Focus on Email and Documents Personal Productivity Standalone Use Focus on Authoring Tool 1995: Personal Productivity 2000: Team Productivity 2005: Organizational Productivity • Relationships & Communities • Collective knowledge • Power of the network • Open standards • Speed • Focus on People
  26. 26. Examples – Empowering LOB to deliver relevant information to decision makers • Retail – Chairman – “Our Customer Satisfaction is the most important thing” – Checkout Person – surly, disenfranchised, chewing gum on minimum wage • Healthcare – Trust Leader – “The Patient must get value for money” – Nurse – can see all the inefficiencies and waste • Manufacturing – CEO – “We must drive productivity to maximise margin” – Production worker – can see how to improve process to optimise performance
  27. 27. Instant Messaging is the now the hub of communications for many people The problem has moved from how you communicate to who you communicate with • The next generation (kids) don’t use email • They communicate with whoever is online • Expertise Location - Profiles • UC2 Universal Communication and Collaboration
  28. 28. Real-time collaboration represents a dramatic improvement in Enterprise agility Instant Messaging Presence Awareness Web Conferencing
  29. 29. Real Time Collaboration features • Presence awareness • Location awareness • Secure chat • eMeetings • Shared whiteboarding • Shared applications • Video and Voice over IP
  30. 30. So should my company replace eMail with MSN?
  31. 31. Email + C&S work fine within organisations • Point to point communication • Personal notifications • Group scheduling • Need to take it back to it’s core purpose – communication not collaboration • Let’s not throw the baby out with the bath water!
  32. 32. Some Characteristics of social software technology • Platform neutral • Language neutral • Hardware neutral • Software neutral • Client neutral • Web 2.0 tends to be exclusively Browser based
  33. 33. What is missing when mapping these new paradigms to make Enterprise 2.0? • Security • Perimeters • Integration • Single signon/authentication • Offline support • Etc… • Many of these capabilities are already available in traditional enterprise applications
  34. 34. How to mash up existing enterprise apps with new stuff • Social Software does not necessarily replace the incumbent software products – it enhances them • Email with IM / Presence / Live Names • RSS • Blogs / Wikis • Composite Applications
  35. 35. Mashup – RTC in MS Outlook
  36. 36. Mashup – RTC with Knowledge Application
  37. 37. Mashup – RTC with business process
  38. 38. Mashup - RTC in MS Word
  39. 39. Mashup – Lotus Notes + Feed Reader
  40. 40. Mashup – Lotus Notes + Offline Feed Reader
  41. 41. Mashup – Lotus Notes + Browser
  42. 42. Blog hosted on Domino
  43. 43. Introducing Lotus® Connections Lotus Connections is social software for business that empowers you to be more effective and innovative by building dynamic networks of coworkers, partners and customers Communities Blogs Dogear Activities Profiles
  44. 44. Microsoft® Office™IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web UI Web application Browser bookmarks Powerful activity sidebar Community broadcasts Activities plugin Portlet integrates any/all services into portal pages/sites Post to activity Extensibility Feed readers Business card Mashups REST APIs Using Lotus Connections from your daily tools Lotus Connections Services
  45. 45. Our experiences with social software at IBM Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.
  46. 46. Lotus Connections on ibm.com or see our stand or the application lab that immediately follows this session www.ibm.com/lotus/connections Latest product info, research, podcasts, and more
  47. 47. What’s next? eMeetings in Second Life?
  48. 48. Thank You. Questions?Andy Porter ports@uk.ibm.com

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