Collaboration as an Engagement Tool


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Collaboration as an Engagement Tool

  1. 1. Collaboration as an Engagement Tool Building a Technology Strategy for Success in the Next Generation Workplace<br />
  2. 2. Ethan Yarbrough<br />President<br />twitter: @ethany<br />blog:<br />Email:<br /><ul><li>Collaboration
  3. 3. Knowledge Management
  4. 4. Business Insights
  5. 5. Business Process</li></ul>twitter: @allyis<br /><br />
  6. 6. Today’s Agenda<br />What is the Next Generation Workplace?<br />Engagement Defined<br />How does an organization benefit from an engaged workforce?<br />What are the real costs of an unengaged workforce?<br />Roadblocks and Relationships<br />Using technology to improve engagement<br />
  7. 7. Next Generation Workplace?<br /><ul><li>The Landscape is Changing:
  8. 8. New demographic challenges
  9. 9. New geographic challenges
  10. 10. Faster pace
  11. 11. Economic uncertainty</li></ul>This new landscape is exciting, <br />but challenging… <br />
  12. 12. Engagement Defined<br />Employees are engaged when many different levels of employees are feeling fully involved and enthusiastic about their jobs and their organizations.<br />Engagement is the willingness and ability to contribute to company success the extent to which employees put discretionary effort into their work, in the form of extra time, brainpower and energy&quot; according to a Towers Perrin study. <br />“Some employees quit and leave, others quit and stay…”<br />Source: “Creating a Culture of Engagement”, Katherine Esty, Mindy Gerwitz,<br />
  13. 13. Engagement: The Numbers<br />Real Benefits<br />Highly engaged employees outperform unengaged by 20-28%<br />Share prices of companies with highly engaged employees rose 16% compared to an industry average of 6% (Serota Consulting, 2005)<br />Companies with high engagement saw operating margin rise by 3.74% over 3 years <br />Source: “Creating a Culture of Engagement”, Katherine Esty, Mindy Gerwitz,<br />Real Costs<br />Disengaged workers cost their companies money:<br /><ul><li>$243 – 270 Billion lost annually due to low productivity
  14. 14. Net Profit down 1.38% over 3 years
  15. 15. Operating margin down by 2.01% over 3 years </li></ul>Source: “Creating a Culture of Engagement”, Katherine Esty, Mindy Gerwitz,<br />A U.S. Department of Labor survey found that the annual cost to U.S. Businesses of employee turnover is $5 Trillion! ($5,000,000,000,000)<br />Source: The WOW Workplace, Mike Byam (@TerryberryCo)<br />
  16. 16. Collaboration Technology: Engagement Tool<br />5<br />Drivers of Employee Engagement<br /><ul><li>Two-way communication
  17. 17. Trust in leadership
  18. 18. Career development
  19. 19. Employees understand their role in success
  20. 20. Shared decision making</li></li></ul><li>Collaboration Technology: Two-way Communication<br />Enterprise 2.0 is two-way communcation<br />
  21. 21. Enterprise 2.0: <br />Tools + Technologies<br />Blogs<br />Social Networking<br />Video Sharing<br />Wikis<br />2008<br />2009<br />Source: McKinsey&Company<br />
  22. 22. Collaboration Technology: Trust In Leadership<br />You Ask, We Answer Forum<br />Hosted on Intranet<br />Anonymous post option<br />24 hour turn around commitment<br />Ask anything, management has to answer<br />Collaboration is connectedness. When leadership connects to the experience of employees, recognizes it, and rewards it, the effect on engagement is dramatic<br />“For every buck a business manager spends on employee recognition he or she can realistically expect to receive three, or four or even five bucks back.” – Mike Byam, The WOW! Workplace<br />
  23. 23. Collaboration Technology: Career Development & the Value of Employees Understanding Their Role in Success<br />Peer-to-Peer Training Tools<br />Microsoft Academy Mobile<br />Video and Audio Podcasting<br />Any topic, any employee<br />Knowledge sharing platform<br />Executives encourage employee contribution for company success<br />Subscriptions help filter content<br />Conference Wikis<br />Set up on Enterprise system prior to event<br />Attendees type notes on the Wiki during sessions<br />Notes can be edited into “Executive Summary” of the event<br />Attendees produce training materials for their peers from a more relevant perspective<br />
  24. 24. Collaboration Technology:Shared Decision Making<br />Start/Stop/Continue Forum<br />Hosted on Intranet<br />Anonymous post option<br />Employees post policy and procedural suggestions<br />Management responds<br />Community can also engage<br />Macro-level input<br />Community-driven Knowledge Management<br />Blogs, surveys, social bookmarking, tagging, rating<br />Let the community determine what is valuable<br />Example: Job Description Wiki<br />Micro-level input<br />ALSO Prediction Markets (the grassroots outperforming analysts in predicting sales numbers)<br />
  25. 25. Disengagement: Problem/Solution Case Study (Sample)<br />Company:<br />Large retail chain<br />Corporate headquarters and several hundred retail outlets nationwide<br />Problem:<br />No outlet-to-outlet awareness<br />Corporate communications ignored<br />Poor corporate visibility into frontline activities<br />Poor frontline visibility into corporate rationale<br />Solution:<br />Prediction market <br />Lets frontline contribute to sales analysis<br />
  26. 26. Enterprise 2.0:<br />Employee Satisfaction<br />
  27. 27. Enterprise 2.0:<br />Measurable Gains<br />Source: McKinsey&Company<br />
  28. 28. Next Generation Workplace: <br />Culture Trumps Everything<br />
  29. 29. So Much More to Talk About: <br />Join The Conversation<br /><ul><li>Looking for organizations interested in working on “pilot” HR 2.0 projects
  30. 30. Where you can find me
  31. 31. My Blog: @
  32. 32. Twitter: @ethany
  33. 33. Human Capital Institute (HCI) webinar 10/13 on topic of “Collaboration as an Engagement Tool”
  34. 34. Places, faces & events you should check out:
  35. 35. Enterprise 2.0 Conference
  36. 36. AIIM (</li>